Core Insights - The popularity of hand bracelets, once considered exclusive to the "cultural and artistic" circle, has surged among young consumers, becoming a staple in daily fashion [1][2] - Li Jiaqi's beauty assistant team has effectively captured the emotional sentiments of young consumers, expanding their influence beyond beauty to fashion and lifestyle [2][6] Group 1: Consumer Behavior - Young consumers are increasingly drawn to hand bracelets for their aesthetic appeal and emotional significance, with many actively seeking similar styles on social media [3][6] - The trend has led to a significant increase in searches for "crystal" on e-commerce platforms, with over 5 million searches reported this year [6] - The sales of new-style hand bracelets have exceeded 10 million units in the past year, with over 40% of sellers being aged 25-30 [6] Group 2: Market Dynamics - Li Jiaqi's live streaming sessions have become a key driver of this trend, with an average of one hand bracelet broadcast every three days [6][9] - The team utilizes big data and social media insights to anticipate consumer demand for personalized accessories, effectively creating market needs [6][8] - Various materials such as crystal, obsidian, and gold are experiencing high sales, with some styles frequently sold out, indicating strong consumer interest [6][8] Group 3: Emotional and Cultural Significance - Hand bracelets are evolving from mere decorative items to "emotional assets" that help young people cope with stress and anxiety [6][7] - The cultural and symbolic significance of jewelry is becoming increasingly important, with consumers valuing products that resonate with their personal values and lifestyles [7][8] - The rise of the "self-care economy" is reflected in the market's growth, which is projected to exceed one trillion in scale [8][9] Group 4: Influencer Impact - Li Jiaqi's live streaming platform is recognized as a significant trendsetter, influencing not only hand bracelets but also a wide range of fashion items [8][9] - The unique styles of the hosts contribute to the diverse appeal of products, leading to high consumer engagement and sales [9][12] - The platform has successfully expanded its non-beauty categories, indicating a successful crossover into broader fashion influence [9][12]

Core Viewpoint - The resurgence of cropped pants, particularly the seven-point style, is gaining popularity in the fashion industry, driven by nostalgia and a blend of retro and modern aesthetics [1][27]. Group 1: Fashion Trends - The seven-point pants have become a trending item in the fashion circle, with notable appearances by celebrities like Sun Yichun and Yang Mi, leading to increased visibility on social media platforms like Xiaohongshu [3][5]. - Major fashion brands such as DIOR and LV have incorporated seven-point pants into their recent collections, showcasing various styles that balance nostalgia with contemporary design [8][9][11]. - The seven-point pants are characterized by a relaxed fit and retro designs, appealing to a younger audience while also being embraced by luxury brands [14][18]. Group 2: Market Response - The popularity of seven-point pants has translated into strong consumer interest, with significant engagement on social media and sales spikes in fast fashion brands like ZARA and Uniqlo [24][26]. - The trend is supported by a variety of styles, including denim, camouflage, and tailored versions, which cater to diverse consumer preferences [27][28]. - The seven-point pants are being marketed as versatile pieces that can be styled in numerous ways, appealing to both casual and formal wear [29][32]. Group 3: Cultural Significance - The revival of seven-point pants is linked to the "millennial wave," reflecting a broader cultural trend where nostalgic fashion items are re-embraced by younger generations [27][34]. - Historically, seven-point pants have roots in street culture, originally popularized by skateboarders in the 1990s, which adds to their appeal as a symbol of rebellion and individuality [27][34]. - The ongoing popularity of seven-point pants suggests a cyclical nature of fashion trends, indicating that while specific styles may fluctuate, the category itself will maintain relevance in the long term [34][35].