Core Insights - The visit to Nishin Ltd by the Chinese Consulate in Auckland highlights the growing collaboration between China and New Zealand in the seafood industry [1][3]. Company Overview - Nishin Ltd, founded in 1999, has become one of the largest importers of fish, shrimp, mollusks, and fish paste products in New Zealand [3]. - The company supplies over 300 types of seafood products, including notable Chinese geographical indication products such as Ningde yellow croaker, Zhoushan hairtail, and Wanshan golden pomfret [3]. Industry Context - China is the world's largest producer of seafood and is committed to sustainable resource utilization, promoting smart aquaculture, and increasing the supply of high-quality seafood products [3]. - The Chinese Consulate encourages local Chinese businesses to leverage their connections to enhance the complementary advantages of high-quality seafood products between China and New Zealand, enriching consumer choices [5].

Core Viewpoint - Guangdong is leveraging the "Media+" strategy to enhance the agricultural product market system, particularly focusing on the "Bai Jiao Sea Bass" brand to drive the "Year Fish Economy" and support the "Hundred Million Project" [1][3][12] Group 1: Media Empowerment - The "Media+" initiative aims to transform media's communication and connection capabilities into intrinsic motivation for agricultural market system development [1][3] - Zhuhai has issued specific guidelines to promote the "Bai Jiao Sea Bass" brand and related festive economic activities, emphasizing the importance of media in brand building [1][3][8] - The integration of media and agriculture is seen as a catalyst for industry fusion, enhancing brand visibility and market reach [10][12] Group 2: Economic Impact - The "Year Fish Economy" concept, first proposed in Zhuhai, has gained traction through media promotion, leading to significant sales and brand recognition [8][12] - The "Bai Jiao Sea Bass" has become a key product, with its market sales exceeding 800 million yuan in a recent live-streaming event [3][12] - The overall economic value of the "Year Fish Economy" has reached 186 billion yuan, showcasing its impact on the agricultural sector and cultural identity [12][13] Group 3: Brand Development - The "Bai Jiao Sea Bass" is recognized as a national geographical indication product, contributing to the establishment of a comprehensive industrial chain in Zhuhai [6][12] - The brand's promotion includes various cultural and culinary events, enhancing its appeal and market presence [11][12] - The successful marketing strategies have positioned "Bai Jiao Sea Bass" as a cultural symbol, reflecting the integration of agriculture and local traditions [12][13]