Core Viewpoint - Guangdong is leveraging the "Media+" strategy to enhance the agricultural product market system, particularly focusing on the "Bai Jiao Sea Bass" brand to drive the "Year Fish Economy" and support the "Hundred Million Project" [1][3][12] Group 1: Media Empowerment - The "Media+" initiative aims to transform media's communication and connection capabilities into intrinsic motivation for agricultural market system development [1][3] - Zhuhai has issued specific guidelines to promote the "Bai Jiao Sea Bass" brand and related festive economic activities, emphasizing the importance of media in brand building [1][3][8] - The integration of media and agriculture is seen as a catalyst for industry fusion, enhancing brand visibility and market reach [10][12] Group 2: Economic Impact - The "Year Fish Economy" concept, first proposed in Zhuhai, has gained traction through media promotion, leading to significant sales and brand recognition [8][12] - The "Bai Jiao Sea Bass" has become a key product, with its market sales exceeding 800 million yuan in a recent live-streaming event [3][12] - The overall economic value of the "Year Fish Economy" has reached 186 billion yuan, showcasing its impact on the agricultural sector and cultural identity [12][13] Group 3: Brand Development - The "Bai Jiao Sea Bass" is recognized as a national geographical indication product, contributing to the establishment of a comprehensive industrial chain in Zhuhai [6][12] - The brand's promotion includes various cultural and culinary events, enhancing its appeal and market presence [11][12] - The successful marketing strategies have positioned "Bai Jiao Sea Bass" as a cultural symbol, reflecting the integration of agriculture and local traditions [12][13]

Core Viewpoint - Guangdong is leveraging media to enhance the livestock industry, transitioning from supply assurance to quality improvement, with a goal to cultivate over 10 brands with annual output value exceeding 10 billion yuan within three years [1][2]. Group 1: Industry Overview - Guangdong is a major province in livestock production and consumption, with a self-sufficiency rate for pigs exceeding 75% and a scale rate of 83.1% [1]. - The province faces challenges such as insufficient branding, poor supply-demand connection, and inadequate quality trust systems [1]. Group 2: Media Integration - The first training session attracted 673,000 online participants, indicating strong interest in the "media + livestock" initiative [2]. - Media is seen as a tool to reconstruct the value ecosystem of the industry, shifting from transactional to relational economics [2]. Group 3: Training and Development - The training emphasized building credibility through "transparent farms" and developing new media marketing talent [1][2]. - The initiative aims to provide targeted solutions for market expansion and quality safety awareness [1]. Group 4: Brand Development - The "Year Fish Economy" is highlighted as a successful case of cultural marketing, generating over 10 billion yuan in output value and processing capacity exceeding 300,000 tons [2]. - The training also focused on practical solutions for brand value enhancement, including product traceability videos and promotional channel recommendations [3]. Group 5: Collaborative Efforts - Local governments and enterprises are actively participating in the training, fostering collaboration within the industry chain [3][4]. - The initiative aims to create a comprehensive cooperation platform among different segments of the industry, from production to consumption [4]. Group 6: Future Directions - Future training sessions will cover various topics, including international market strategies and the integration of AI in livestock [5]. - The initiative is expected to enhance the brand influence of local products, such as the Fengkai Xinghua Chicken, which has significant potential for growth [4].

Core Viewpoint - The article discusses the launch of a training program titled "Media + Livestock" aimed at promoting high-quality development in the livestock industry in Guangdong, featuring various expert speakers and topics related to media integration and industry innovation [12][30]. Group 1: Training Program Overview - The training program is designed for industry associations, livestock enterprises, and academic scholars [4]. - The first session features five industry experts sharing insights on topics such as AI, international expansion, and brand building [6][11]. - The training adopts a hybrid format of offline classes and online live broadcasts, allowing participants to engage in real-time [24]. Group 2: Key Topics and Speakers - The first session includes the following topics and speakers: - "What is Media +" by Zhang Lu, General Manager of Southern Rural Newspaper [12]. - "The Role of 'Annual Fish Economy' in the Livestock Industry" by Su Ruojing, Director of the Livestock and Aquaculture Division [16]. - "Golden Nai Li from Lechang to the Paris Olympics" by Zhang Jie, Deputy Mayor of Lechang City [17]. - "Media +: AI + Integration with Xiaohongshu" by Li Liaoyuan, CEO of Future Island AI [18]. - "The Story of Xingning Pigeon Flying to the World" by Chen Yayong, Head of Central Radio and Television Guangdong [21] [28]. Group 3: Future Sessions and Themes - The training program consists of four sessions with a total of 20 class hours, focusing on themes such as innovative topics, cross-industry learning, and media integration [30][32]. - Subsequent sessions will cover various aspects of the livestock industry, including international market strategies and product development [34].