1月26日恰逢农历腊八节，新春序章开启。"广货行天下 粤味贺岁来"2026广东特色农产品进北京营销活 动将在北京如约启幕。活动携岭南四时风物的鲜活滋味而来，涵盖腊味、盆菜、广东鲜品、时令水果、 丝苗米、茶叶等多类优质农产品，无一不是岭南餐桌的爆款。 广东餐桌的年味是什么？年鱼的鲜、腊味的醇、盆菜的丰、丝苗米的香，构成了广东年菜的原色。广东 首提并大力发展"年鱼经济"，让传统鱼类开拓了全新的应用场景。白蕉海鲈、金鲳鱼等广东鲜品，靠着 冷链锁鲜技术，北上飘香，让"年年有余"的吉祥滋味直达万家。 随着年菜一同北上的，还有兰花与年桔。在广东，"无桔不成年"，一盆硕果累累的年桔，寓意"大吉大 利"；一株姿态优雅的兰花，则为家中增添文雅之气。 宴席之余，一杯清茶是化解油腻的妙品。化州化橘红，温润回甘，能解年菜的厚重；源自粤北的英德红 茶、罗坑茶，带着清冽的山韵，与丰腴的粤味相得益彰。与粤味搭配，恰合"一季一主题"的养生哲学 ——春品年货、夏享甜蜜、秋收丰藏、冬享滋补，将自然时序藏进杯中。 近年来，广东年菜在北方市场越来越受欢迎，尤其在京津冀、东北等地区，广东年菜通过商超、电商平 台及餐饮渠道的推广，销售额呈现逐年增长态势 ...

Core Viewpoint - The event highlighted the promotion of Zhuhai's "Nianyu" (New Year fish) as a cultural and economic symbol, aiming to connect southern and northern markets through innovative marketing strategies and partnerships [12][73][76]. Group 1: Event Overview - The 2026 Zhuhai Nianyu New Product Promotion Conference took place on January 7, showcasing the integration of media and local products to enhance the visibility of Zhuhai's Nianyu [7][51]. - The event featured various Zhuhai aquatic enterprises presenting their products, emphasizing the quality and cultural significance of Nianyu [35][36]. Group 2: Economic Impact - Zhuhai is positioned as a key player in China's "Nianyu economy," with initiatives aimed at modernizing marine ranching and promoting high-quality agricultural development [15][19]. - The establishment of a modern agricultural industrial park in Doumen District has significantly improved processing efficiency and cold storage capacity, supporting Zhuhai's growth as a major cold chain logistics hub in the Pearl River Delta [18][19]. Group 3: Product Promotion - The 2026 Guangdong New Year Gift Box was introduced, featuring signature products like the "Baiqiao Sea Bass" and other premium fish varieties, aimed at enhancing consumer access in northern markets [46][48]. - Zhuhai's aquatic products are increasingly recognized for their quality, with companies like Zhuhai Jiyuan Aquatic Technology Co. and others expanding their market reach both domestically and internationally [27][29][32]. Group 4: Strategic Partnerships - Strategic cooperation agreements were signed between Zhuhai's food industry association and various enterprises, marking a new phase in collaboration aimed at mutual growth and market expansion [61][62]. - The event facilitated connections between local producers and northern buyers, highlighting the potential for long-term supply relationships [20][64]. Group 5: Cultural Significance - "Nianyu" is deeply rooted in Chinese New Year traditions, symbolizing prosperity and abundance, and the promotion of these products serves to enhance cultural connections across regions [12][76]. - The integration of media strategies with traditional agricultural practices represents a modern approach to cultural expression and market engagement [73][78].

Core Viewpoint - The promotion of Maoming tilapia in Beijing's Wangfujing area aims to leverage the "New Year Fish Economy" to enhance brand visibility and market penetration during the peak consumption season [2][18]. Group 1: Promotion Activities - The promotional campaign for Maoming tilapia features advertisements displayed on four screens in a prime commercial area, running from New Year's Day until just before the Spring Festival [3][4]. - The campaign emphasizes the health benefits and quality of Maoming tilapia, aiming to establish it as a staple for family dining during the New Year celebrations [2][30]. Group 2: Market Strategy - This initiative is part of a broader agricultural brand strategy to expand the domestic market for tilapia, enhancing brand influence and market recognition [12][14]. - Maoming, known as the "Tilapia Capital of China," is the largest tilapia farming region and export processing base in the country, with a reputation for high-quality products [16][18]. Group 3: Economic Context - The campaign is strategically timed to coincide with the rising trend of the "New Year Fish Economy," which capitalizes on increased consumer spending during festive periods [17][22]. - The initiative aims to transition Maoming tilapia from primarily export-focused sales to a balanced approach that includes both domestic and international markets [18][19]. Group 4: Future Plans - Maoming plans to continue its promotional efforts by integrating festive consumption, online and offline marketing, and partnerships with the restaurant industry to drive high-quality development in the tilapia sector [34][35]. - The establishment of a comprehensive industry chain from breeding to processing and sales is a key focus for Maoming's tilapia industry, supported by the development of a big data platform and modern industrial parks [32][33].

Core Viewpoint - Guangdong is leveraging the "Media+" strategy to enhance the agricultural product market system, particularly focusing on the "Bai Jiao Sea Bass" brand to drive the "Year Fish Economy" and support the "Hundred Million Project" [1][3][12] Group 1: Media Empowerment - The "Media+" initiative aims to transform media's communication and connection capabilities into intrinsic motivation for agricultural market system development [1][3] - Zhuhai has issued specific guidelines to promote the "Bai Jiao Sea Bass" brand and related festive economic activities, emphasizing the importance of media in brand building [1][3][8] - The integration of media and agriculture is seen as a catalyst for industry fusion, enhancing brand visibility and market reach [10][12] Group 2: Economic Impact - The "Year Fish Economy" concept, first proposed in Zhuhai, has gained traction through media promotion, leading to significant sales and brand recognition [8][12] - The "Bai Jiao Sea Bass" has become a key product, with its market sales exceeding 800 million yuan in a recent live-streaming event [3][12] - The overall economic value of the "Year Fish Economy" has reached 186 billion yuan, showcasing its impact on the agricultural sector and cultural identity [12][13] Group 3: Brand Development - The "Bai Jiao Sea Bass" is recognized as a national geographical indication product, contributing to the establishment of a comprehensive industrial chain in Zhuhai [6][12] - The brand's promotion includes various cultural and culinary events, enhancing its appeal and market presence [11][12] - The successful marketing strategies have positioned "Bai Jiao Sea Bass" as a cultural symbol, reflecting the integration of agriculture and local traditions [12][13]

Core Viewpoint - Guangdong is leveraging media to enhance the livestock industry, transitioning from supply assurance to quality improvement, with a goal to cultivate over 10 brands with annual output value exceeding 10 billion yuan within three years [1][2]. Group 1: Industry Overview - Guangdong is a major province in livestock production and consumption, with a self-sufficiency rate for pigs exceeding 75% and a scale rate of 83.1% [1]. - The province faces challenges such as insufficient branding, poor supply-demand connection, and inadequate quality trust systems [1]. Group 2: Media Integration - The first training session attracted 673,000 online participants, indicating strong interest in the "media + livestock" initiative [2]. - Media is seen as a tool to reconstruct the value ecosystem of the industry, shifting from transactional to relational economics [2]. Group 3: Training and Development - The training emphasized building credibility through "transparent farms" and developing new media marketing talent [1][2]. - The initiative aims to provide targeted solutions for market expansion and quality safety awareness [1]. Group 4: Brand Development - The "Year Fish Economy" is highlighted as a successful case of cultural marketing, generating over 10 billion yuan in output value and processing capacity exceeding 300,000 tons [2]. - The training also focused on practical solutions for brand value enhancement, including product traceability videos and promotional channel recommendations [3]. Group 5: Collaborative Efforts - Local governments and enterprises are actively participating in the training, fostering collaboration within the industry chain [3][4]. - The initiative aims to create a comprehensive cooperation platform among different segments of the industry, from production to consumption [4]. Group 6: Future Directions - Future training sessions will cover various topics, including international market strategies and the integration of AI in livestock [5]. - The initiative is expected to enhance the brand influence of local products, such as the Fengkai Xinghua Chicken, which has significant potential for growth [4].

Core Viewpoint - The article discusses the launch of a training program titled "Media + Livestock" aimed at promoting high-quality development in the livestock industry in Guangdong, featuring various expert speakers and topics related to media integration and industry innovation [12][30]. Group 1: Training Program Overview - The training program is designed for industry associations, livestock enterprises, and academic scholars [4]. - The first session features five industry experts sharing insights on topics such as AI, international expansion, and brand building [6][11]. - The training adopts a hybrid format of offline classes and online live broadcasts, allowing participants to engage in real-time [24]. Group 2: Key Topics and Speakers - The first session includes the following topics and speakers: - "What is Media +" by Zhang Lu, General Manager of Southern Rural Newspaper [12]. - "The Role of 'Annual Fish Economy' in the Livestock Industry" by Su Ruojing, Director of the Livestock and Aquaculture Division [16]. - "Golden Nai Li from Lechang to the Paris Olympics" by Zhang Jie, Deputy Mayor of Lechang City [17]. - "Media +: AI + Integration with Xiaohongshu" by Li Liaoyuan, CEO of Future Island AI [18]. - "The Story of Xingning Pigeon Flying to the World" by Chen Yayong, Head of Central Radio and Television Guangdong [21] [28]. Group 3: Future Sessions and Themes - The training program consists of four sessions with a total of 20 class hours, focusing on themes such as innovative topics, cross-industry learning, and media integration [30][32]. - Subsequent sessions will cover various aspects of the livestock industry, including international market strategies and product development [34].