Core Viewpoint - Digital empowerment has become the core driving force for the high-quality development of physical commerce, reshaping growth models in the data-driven era [1][2][3] Group 1: Research Significance - The study focuses on the practice of digital empowerment in physical commerce and the key role of the Wanda Smart Business Platform in industry transformation [1] - It aims to provide strong support for brand merchants to optimize operational models and enhance market competitiveness, while offering forward-looking insights for industry decision-makers and investors [1] Group 2: Current Status and Challenges - The report analyzes the current status, challenges, and development paths of digital empowerment in physical commerce, showcasing how digital technology aids in transformation and upgrade [2] - The digital transformation of physical commerce is a systematic project that covers the entire process from brand location selection to operational expansion [7] Group 3: Industry Trends - The digital upgrade is an inevitable choice for the transformation of physical commerce, with full-link intelligent transformation reconstructing the growth paradigm of the industry [3][69] - The future will see physical commerce moving towards deep integration of digital and physical, leading a new wave of industry digital transformation through technological collaboration and ecological reconstruction [3][72] Group 4: Development History - The rise of e-commerce in the early 21st century posed unprecedented challenges to physical commerce, prompting exploration of online-offline integration [4] - Commercial complexes have become key drivers for revitalizing the physical economy, enhancing competitiveness through digital transformation and service quality improvement [4][6] Group 5: Macroeconomic Background - From 2017 to 2024, China's per capita disposable income is projected to grow from 26,000 to 41,000 yuan, while per capita consumption expenditure is expected to rise from 18,000 to 28,000 yuan, providing a solid economic foundation for the development of physical commerce [7][8] - The rental market for commercial streets and shopping centers is experiencing slight increases, with demand for shop leasing expected to continue to release [11] Group 6: Brand Development - The restaurant sector is focusing on diversification and experiential consumption, with significant potential in lower-tier cities [18] - The retail sector emphasizes precise matching of "people-goods-scene" to penetrate the market, targeting lower-tier markets as potential growth areas [22] Group 7: Digital Transformation Needs - Digital transformation addresses four major challenges: location selection, marketing, operations, and expansion, reconstructing the growth methodology of physical commerce [31] - The core paths for digital transformation include data assetization, operational digitization, and service ecosystem development, enhancing brand competitiveness [35] Group 8: Wanda Smart Business Platform - Wanda Smart Business leverages over 20 years of commercial management experience to create a self-sustaining cycle of "precise leasing - merchant growth - data feedback," maximizing commercial value [54] - The platform has successfully supported various brands, such as Tea Baidao and Hu Shang Ayi, in their digital transformation and expansion efforts [57][60]

Core Insights - Digital empowerment has become the core driving force for the high-quality development of physical commerce, reshaping growth models in the data-driven era [1][2][3] - The study focuses on the practical application of digital empowerment in physical commerce and the key role of the Wanda Smart Commercial Platform in industry transformation [1][2] Research Significance - The integration of digital technology is crucial for physical commerce to adapt to consumer upgrades and intensified market competition, necessitating a transformation in operational models [1][2] Research Content - The report analyzes the current status, challenges, and development paths of digital empowerment in physical commerce, showcasing how digital technology facilitates transformation and upgrade [2] Industry Outlook - The industry is predicted to undergo a digital upgrade as an inevitable choice, leading to a comprehensive digital transformation that reconstructs growth paradigms [3] Development History of Physical Commerce - The rise of e-commerce has posed significant challenges to physical commerce, prompting exploration of online-offline integration [4][6] - Commercial complexes have become key drivers for revitalizing the physical economy through digital transformation and enhanced customer interaction [4][6] Macro Background - Consumption - From 2017 to 2024, China's per capita disposable income is projected to grow from 26,000 to 41,000 yuan, while per capita consumption expenditure is expected to rise from 18,000 to 28,000 yuan, providing a solid economic foundation for physical commerce [7][8] Macro Background - Rent - Commercial street and shopping center rents have seen slight increases, with rental demand expected to continue recovering [11] Macro Background - Enterprises - The number of operational shopping centers among leading enterprises continues to grow, with Wanda Plaza leading at over 510 projects [14][17] Brand Development in Physical Commerce - The restaurant sector is focusing on diversification and experiential consumption, with significant potential in lower-tier cities [18] - Boutique retail emphasizes precise matching of "people-goods-scene" to penetrate the market effectively [22] Digital Transformation Pain Points - Brands face challenges in site selection, marketing, operations, and expansion, necessitating a digital transformation to enhance competitiveness [31] Digital Transformation Solutions - The digital transformation of physical commerce brands involves "data assetization," "operational digitization," and "service ecosystemization," enhancing core competitiveness [35] Digital Empowerment Pathways - The expansion path for brands includes site selection, store opening, and operational expansion, with digital capabilities enhancing efficiency and collaboration [38] Wanda Smart Commercial Platform - The platform integrates resources, data, and services to create a sustainable commercial ecosystem, enhancing brand growth and operational efficiency [54][57] Case Studies of Wanda Smart Commercial Platform - Successful collaborations with brands like Tea Baidao and Hu Shang Ayi demonstrate the platform's ability to enhance operational efficiency and market coverage through digital solutions [57][60]