就在众多商家为生存而焦虑之际，一股"新模式旋风"正从区域迅速扩展至全国——"我店模式"3.0升级版正式落地。该模式深度融合了"全民拼购"的社交裂变 能力与"排队免单"的精准锁客策略，短短几个月内，已帮助超过200家门店实现业绩200%-300%的大幅提升。有商家感慨道："这是我们等待了三年的转 机！" 2025年的实体商业圈，正经历着前所未有的挑战。线上平台持续分流，线下客流量明显减少，获客成本成倍上涨。许多门店陷入被动等待，却难以吸引顾 客；同行之间低价竞争激烈，促销折扣越打越低，最终利润微乎其微，甚至出现"卖得越多，亏得越多"的局面。老客户流失加速，新客户难以沉淀，传统的 发券、送礼等促销方式效果日渐式微，顾客"一次性消费"已成为常态。 然而，伴随盛誉而来的也有疑问：在"拼购""免单"等玩法已不鲜见的今天，3.0版本何以能成为突破困局的关键？答案在于细节——它不是简单复制现有模 式，而是通过算法优化、激励体系升级和商家端的深度协同，解决了以往"模式火爆却难以持续"的核心痛点。更有行业观察人士强调："商业创新的成功 者，往往并非最早尝试的人，而是那些把握迭代机遇、将模式真正做深的升级者。"而现在，这波升级所 ...

Core Viewpoint - Digital empowerment has become the core driving force for the high-quality development of physical commerce, reshaping growth models in the data-driven era [1][2][3] Group 1: Research Significance - The study focuses on the practice of digital empowerment in physical commerce and the key role of the Wanda Smart Business Platform in industry transformation [1] - It aims to provide strong support for brand merchants to optimize operational models and enhance market competitiveness, while offering forward-looking insights for industry decision-makers and investors [1] Group 2: Current Status and Challenges - The report analyzes the current status, challenges, and development paths of digital empowerment in physical commerce, showcasing how digital technology aids in transformation and upgrade [2] - The digital transformation of physical commerce is a systematic project that covers the entire process from brand location selection to operational expansion [7] Group 3: Industry Trends - The digital upgrade is an inevitable choice for the transformation of physical commerce, with full-link intelligent transformation reconstructing the growth paradigm of the industry [3][69] - The future will see physical commerce moving towards deep integration of digital and physical, leading a new wave of industry digital transformation through technological collaboration and ecological reconstruction [3][72] Group 4: Development History - The rise of e-commerce in the early 21st century posed unprecedented challenges to physical commerce, prompting exploration of online-offline integration [4] - Commercial complexes have become key drivers for revitalizing the physical economy, enhancing competitiveness through digital transformation and service quality improvement [4][6] Group 5: Macroeconomic Background - From 2017 to 2024, China's per capita disposable income is projected to grow from 26,000 to 41,000 yuan, while per capita consumption expenditure is expected to rise from 18,000 to 28,000 yuan, providing a solid economic foundation for the development of physical commerce [7][8] - The rental market for commercial streets and shopping centers is experiencing slight increases, with demand for shop leasing expected to continue to release [11] Group 6: Brand Development - The restaurant sector is focusing on diversification and experiential consumption, with significant potential in lower-tier cities [18] - The retail sector emphasizes precise matching of "people-goods-scene" to penetrate the market, targeting lower-tier markets as potential growth areas [22] Group 7: Digital Transformation Needs - Digital transformation addresses four major challenges: location selection, marketing, operations, and expansion, reconstructing the growth methodology of physical commerce [31] - The core paths for digital transformation include data assetization, operational digitization, and service ecosystem development, enhancing brand competitiveness [35] Group 8: Wanda Smart Business Platform - Wanda Smart Business leverages over 20 years of commercial management experience to create a self-sustaining cycle of "precise leasing - merchant growth - data feedback," maximizing commercial value [54] - The platform has successfully supported various brands, such as Tea Baidao and Hu Shang Ayi, in their digital transformation and expansion efforts [57][60]