墨染清风(川藏·茯砖黑茶)

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茶百道全球首家手作门店在青羊“首发”,体验型消费人气高
Sou Hu Cai Jing· 2025-06-25 15:08
Core Insights - The article highlights the opening of the first handmade store of Cha Baidao, named "Cha Baidao · Tan Chuan Mi Yin," located in the Kuanzhai Alley area of Chengdu, which has attracted both locals and tourists due to its innovative drinks and unique space design [1][2] Group 1: Store Features - The flagship store covers an area of approximately 460 square meters, featuring an outdoor courtyard and a two-level seating area, designed with traditional artistic elements to reflect Chengdu's cultural heritage [1][2] - The store offers a unique experience where consumers can enjoy drinks while engaging in activities like "roof climbing," enhancing the immersive cultural experience [1] - The store transitions to a night mode, creating a distinct "day tea, night wine" consumption scene for customers [1] Group 2: Product Offerings - The store introduces a new product line, including handmade fresh milk tea and fruit tea, as well as specialty tea cocktails and desserts, emphasizing the local craftsmanship and ingredients [2] - Signature products such as "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea) showcase the essence of Sichuan tea culture [2] Group 3: Cultural Integration - Cha Baidao collaborates with Chengdu's cultural tourism to launch limited-edition cultural products, enhancing the cultural experience for consumers [4] - The store's design and offerings aim to create an immersive experience that reflects Chengdu's rich cultural heritage, moving from functional consumption to experiential consumption [5]
茶百道全球首家手作门店开业 打造川蜀文化茶饮新体验
Zheng Quan Ri Bao· 2025-05-29 08:08
Group 1 - The core viewpoint of the article highlights the opening of Sichuan Baicha Baidao Industrial Co., Ltd.'s flagship store "Cha Baidao · Tan Chuan Mi Yin" in Kuanzhai Alley, which is the company's first handmade store globally, featuring a new product line [2] - The flagship store includes two ordering areas: a "Handmade Kitchen" offering Sichuan-style handmade milk tea and fruit tea, and a "Day Tea Night Wine Central Bar" selling specialty tea cocktails and desserts [2] - The company emphasizes the integration of local Sichuan culture and craftsmanship in its products, showcasing unique offerings like "Snowfall (Chuan Yun · Jiu Nian Jasmine)" and "Ink Dyeing Breeze (Chuan Zang · Fu Brick Black Tea)" to present authentic Sichuan tea flavors [2] Group 2 - The collaboration with Chengdu Cultural Tourism Group aims to enhance brand influence by leveraging the cultural significance of Kuanzhai Alley, a key tourist destination, to attract both domestic and international visitors [3] - Industry observers note that the flagship store represents a shift from "functional consumption" to "experiential consumption," creating an immersive space that combines local culture with handmade tea drinks [3] - The flagship store is expected to play a strategic role in brand image display, product experience enhancement, and cultural output, contributing to the long-term development of the brand [3]
茶百道全球首家手作门店开业,营造“日茶夜酒”消费模式
Bei Ke Cai Jing· 2025-05-28 14:16
Core Viewpoint - The opening of the first handmade store "Cha Baidao · Tan Chuan Mi Yin" by Cha Baidao marks a significant step in enhancing the brand's cultural identity and product offerings, integrating traditional Sichuan elements into a modern beverage experience [1][2]. Group 1: Store Features and Offerings - The flagship store features an outdoor courtyard and a two-level seating area, incorporating traditional art forms such as wood carving and Shu Zhang, creating a unique Sichuan cultural atmosphere [1]. - The store operates under the concept of "Day Coffee/Night Alcohol," catering to young consumers with a menu that includes handmade milk teas and fruit teas, as well as specialty tea cocktails and desserts [1]. - New product lines include items like "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea), emphasizing the local craftsmanship and flavors of Sichuan [1]. Group 2: Collaboration and Brand Strategy - Cha Baidao has partnered with Chengdu Cultural Tourism to launch a limited edition "Tan Chuan Xun Qu" series of cultural products, enhancing the consumer experience with local cultural elements [2]. - The flagship store's location in Kuanzhai Alley, a significant cultural landmark, aims to strengthen the emotional connection between the brand and its origin while leveraging the area's tourist traffic to expand brand influence [2].
“假日经济”带火新茶饮消费
Huan Qiu Wang· 2025-05-06 11:36
Core Insights - The "holiday economy" has surged during the May Day holiday, with new tea beverage products experiencing strong sales growth [1] - The travel market exhibited characteristics of "long-term explosion, cross-border dual heating, and county-level resurgence," significantly boosting foot traffic to new tea beverage stores [2] Sales Performance - During the May Day holiday, overall sales for tea brand Cha Bai Dao increased by 50% compared to the previous period [2] - In cities with the highest sales growth, many were non-first-tier cities, with some stores seeing sales increases exceeding 1700%, and the highest being 3000% at the Jiayuguan Great Wall Visitor Center [2] - Foreign tourist spending at Cha Bai Dao stores increased by over 60% compared to the pre-holiday period, indicating a growing trend of foreign visitors seeking out Chinese tea beverages [2] Product Innovation - Cha Bai Dao launched a new product line at its flagship store in Chengdu, featuring items deeply rooted in Sichuan culture, which attracted many foreign tourists [3] - The "Mountain Tea Bi Luo Chun" series, which includes seasonal tea blends infused with floral aromas, sold over 1.5 million cups during the holiday [6] - Top-selling products during the holiday included "Yang Zhi Gan Lu" and "Watermelon Boba," with total sales nearing 10 million cups [6] Cultural Significance - New tea beverages have become a "standard" for consumers during outings, serving not only as a thirst quencher but also as a "social currency" reflecting the "holiday economy" [6]