Core Insights - The article highlights the opening of the first handmade store of Cha Baidao, named "Cha Baidao · Tan Chuan Mi Yin," located in the Kuanzhai Alley area of Chengdu, which has attracted both locals and tourists due to its innovative drinks and unique space design [1][2] Group 1: Store Features - The flagship store covers an area of approximately 460 square meters, featuring an outdoor courtyard and a two-level seating area, designed with traditional artistic elements to reflect Chengdu's cultural heritage [1][2] - The store offers a unique experience where consumers can enjoy drinks while engaging in activities like "roof climbing," enhancing the immersive cultural experience [1] - The store transitions to a night mode, creating a distinct "day tea, night wine" consumption scene for customers [1] Group 2: Product Offerings - The store introduces a new product line, including handmade fresh milk tea and fruit tea, as well as specialty tea cocktails and desserts, emphasizing the local craftsmanship and ingredients [2] - Signature products such as "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea) showcase the essence of Sichuan tea culture [2] Group 3: Cultural Integration - Cha Baidao collaborates with Chengdu's cultural tourism to launch limited-edition cultural products, enhancing the cultural experience for consumers [4] - The store's design and offerings aim to create an immersive experience that reflects Chengdu's rich cultural heritage, moving from functional consumption to experiential consumption [5]

成都文旅集团旗下宽窄巷子公司相关负责人表示，成都是首发经济的重要策源地，宽窄巷子是全国重要 的文旅地标，茶百道将旗舰店"首发"于此，在通过城市地标强化品牌与发源地情感联结的同时，也可借 助宽窄巷子辐射全国乃至国际游客的窗口效应进一步扩大品牌影响力。 本报讯 （记者李静）5月28日，四川百茶百道实业股份有限公司（以下简称"茶百道"）宽窄巷子旗舰 店"茶百道·探川觅饮"开业。作为茶百道全球首家手作门店，"茶百道·探川觅饮"推出了全新的产品线。 据了解，店内设有两处点单区，一是"手作厨房"，提供"三大炮糯糯"等四川特色手作鲜奶茶、鲜果茶等 茶饮；二是"日茶夜酒中央吧台"，售卖特调茶酒饮品，以及"杨枝甘露雪花冰"等甜品。 有行业观察人士指出，茶百道将旗舰店打造成为融合成都在地文化与手作茶饮的沉浸式体验空间，背后 是其引领行业从"功能型消费"转向"体验型消费"的场景创新探索，同时旗舰店还将承担茶百道品牌形象 展示、产品体验升级及文化输出的战略功能，为其品牌的长远发展建立文化背书。 茶百道产品负责人介绍，为了传递川茶川味的根源生命力，茶百道聚焦巴蜀匠人精神、溯源在地手作原 料，还精心打造了旗舰店菜单中的飘雪（川韵·九窨茉 ...

编辑 李严 校对 柳宝庆 除了各种手作饮品，茶百道还与成都文旅深度合作，推出宽窄联名限定"探川寻趣"系列文创产品，以及 具有成都文化特色的"上房揭瓦"系列周边，包括联名城市徽章与冰箱贴、上房揭瓦系列双层玻璃杯等， 让消费者和观光游客在品尝饮品之余感受成都的深厚文化韵味。 成都文旅集团宽窄巷子公司相关负责人表示，成都是首发经济的重要策源地，宽窄巷子是全国重要的文 旅地标，茶百道将旗舰店"首发"于此，在通过城市地标强化品牌与发源地情感联结的同时，也可借助宽 窄巷子辐射全国乃至国际游客的窗口效应进一步扩大品牌影响力。 新京报讯（记者王子扬）5月28日，新茶饮企业茶百道宽窄巷子旗舰店"茶百道·探川觅饮"开业。该门店 是茶百道首家手作门店，门店带有户外院落和双层客座区，融入木刻、蜀章等传统艺术形式，打造出具 有成都文化特色的手作茶饮空间。当夜幕降临，门店还会将灯光切换至夜间模式，营造出"日茶夜酒"的 消费场景。 所谓"日咖/茶夜酒"，就是同一家店白天销售咖啡/茶，晚上销售酒水。这一概念逐渐被年轻消费者引申 为"早C晚A"，即"早coffee（咖啡）晚alcohol（酒）"。作为茶百道全球首家手作门店，"茶百道·探川觅 ...