海尔创始人张瑞敏 40年来，海尔走过了一条什么样的路？未来该向何处去？近80分钟的演讲中，张瑞敏接连不断引用萨特、康德、韦伯等哲学家的经典观 点，以及帕金森定律、墨菲定律、彼得定律等一系列专业术语，像一位哲学教授一样，总结、提炼、阐述、展望⋯⋯ 有意思的是，四十年前砸冰箱用的是铁锤，今年大会背景用的是灯塔。铁锤砸向当下，灯塔照亮远方，破碎与重建，停滞与启航，摆在 海尔这家标杆企业面前的，依然是充满了机遇和挑战的大海征程。 就在同一周，在距离海尔举办"纪念人单合一商业模式创立20周年"活动会场不过3公里远的北京国际饭店，京东集团刘强东在此举办了一 场盛大的品酒会，前前后后，吸引了上亿人的关注，赚足了眼球。 相比京东、美团、腾讯、阿里这些互联网集团的风光无限，以制造业起家的海尔似乎受到的关注并不多，尤其是最近这些年，人们甚至 很少在网络上看到它的新闻，显得有些落寞。 每经记者｜梁现瑞 每经编辑｜张益铭 很久没有见到张瑞敏了！2021年11月，在海尔集团第八届职工代表大会上，张瑞敏宣布将董事会主席的职务交棒给周云杰，之后就很少 在公众场合露面。 9月19日，第九届人单合一模式引领论坛在北京举行，张瑞敏盛装出席并做了 ...

Core Insights - The Ministry of Commerce reported that over 66 million consumers have purchased more than 109 million "old-for-new" home appliances this year, indicating a strong market demand for home appliances [1] - Suning.com launched the 818 Shopping Festival to stimulate the home appliance market, featuring various promotional activities and partnerships with major brands to enhance consumer engagement and drive sales [1][5] Group 1: Promotional Activities - Suning.com introduced the "New Smart Home Appliances 0 Yuan Purchase" initiative, allowing consumers to receive coupons equivalent to their purchase amount, with a maximum rebate of 10,000 yuan [5] - The festival includes additional online promotions such as 1,080 yuan coupons, free home appliances worth 10,000 yuan, and 50% off flash sales [5] - The event will feature over a thousand themed experience activities in physical stores, enhancing consumer interaction with new products [6] Group 2: Product Offerings - Suning.com collaborated with over 100 major brands, including Haier, Hisense, Midea, and Gree, to offer thousands of popular products, including innovative home appliances like integrated washing machines and air conditioners [5][6] - The company aims to promote high-quality, energy-efficient new smart home appliances at more accessible prices during the festival [6] Group 3: Membership and Consumer Engagement - The Super Membership program will be expanded, offering new cross-industry benefits in collaboration with popular brands like iQIYI and Tencent Video [6] - Members will enjoy various perks, including a 365-day return policy, free screen replacements, and monthly selection of additional membership benefits [6]