Core Viewpoint - Zhang Ruimin, the founder of Haier, re-emerged in public after a long absence to celebrate the 20th anniversary of the "Ren-Dan-He-Yi" model, emphasizing the importance of this model in Haier's transformation and future direction [1][3][4] Group 1: Historical Context and Transformation - Haier has undergone significant changes over the past 40 years, transitioning from a traditional manufacturing company to a platform for entrepreneurship and innovation [3][5] - The "Ren-Dan-He-Yi" model, proposed in 2005, focuses on aligning employee value with user value, encouraging employees to directly engage with users to create value [4][5] - Over the past 20 years, Haier has eliminated over 10,000 middle management positions, achieving a flat and networked organizational structure [5] Group 2: Business Performance and Strategy - Haier's subsidiary, Haier Smart Home Co., Ltd., achieved a revenue of $39.746 billion in 2025, ranking 390th on the Fortune Global 500 list, an increase of 109 places since its first entry in 2018 [5] - The company's growth is driven by four key strategies: high-end product development, international expansion, diversification into new industries, and smart technology innovation [5] - Haier has maintained a strong position in the domestic home appliance market, consistently ranking among the top three [5][6] Group 3: Innovation and Market Relevance - Zhang Ruimin highlighted the importance of aligning technology with real-world scenarios, using the example of Haier's recently launched "three-tub washing machine" that addresses consumer needs effectively [7][8] - The innovative washing machine achieved significant sales milestones, with over 10,000 units sold within 48 minutes of its launch and generating over 100 million yuan in sales within 16 hours [8] Group 4: Leadership and Succession - Zhang Ruimin, now 76, has transitioned leadership to Zhou Yunjie but remains deeply invested in the company's future [10] - He advocates for an "ecological succession" model, which empowers every employee to contribute creatively, contrasting with traditional hierarchical succession models [10]

Core Insights - The Ministry of Commerce reported that over 66 million consumers have purchased more than 109 million "old-for-new" home appliances this year, indicating a strong market demand for home appliances [1] - Suning.com launched the 818 Shopping Festival to stimulate the home appliance market, featuring various promotional activities and partnerships with major brands to enhance consumer engagement and drive sales [1][5] Group 1: Promotional Activities - Suning.com introduced the "New Smart Home Appliances 0 Yuan Purchase" initiative, allowing consumers to receive coupons equivalent to their purchase amount, with a maximum rebate of 10,000 yuan [5] - The festival includes additional online promotions such as 1,080 yuan coupons, free home appliances worth 10,000 yuan, and 50% off flash sales [5] - The event will feature over a thousand themed experience activities in physical stores, enhancing consumer interaction with new products [6] Group 2: Product Offerings - Suning.com collaborated with over 100 major brands, including Haier, Hisense, Midea, and Gree, to offer thousands of popular products, including innovative home appliances like integrated washing machines and air conditioners [5][6] - The company aims to promote high-quality, energy-efficient new smart home appliances at more accessible prices during the festival [6] Group 3: Membership and Consumer Engagement - The Super Membership program will be expanded, offering new cross-industry benefits in collaboration with popular brands like iQIYI and Tencent Video [6] - Members will enjoy various perks, including a 365-day return policy, free screen replacements, and monthly selection of additional membership benefits [6]