Workflow
人单合一
icon
Search documents
中国企业霸榜全球16年,用一招破解百年难题,代价是1.2万员工?
Sou Hu Cai Jing· 2025-09-27 11:11
博主秦朔曾分享过一个耐人寻味的故事:一位跨国公司中国区高管翻新住了16年的房子,年轻设计师告 诉他,如今中国家电从品质到智能化早已脱胎换骨,不少曾经的国外品牌已被中国企业收购。 最终这位高管全屋换成中国品牌,其中最受信赖的,正是连续16年稳居全球大型家电销量榜首的海尔。 人们往往聚焦于海尔从传统家电厂商到横跨智慧住居、大健康、数字经济三大产业生态巨头的蜕变,却 鲜少深究背后的支撑逻辑。 实则驱动其持续进化的核心密码,是已走过20年的"人单合一"管理模式,这套模式不仅让海尔成为行业 标杆,更给困扰管理学界一个多世纪的"组织难题",交出了一份中国答案。 家电换新的背后 16年间,家电市场从"国外品牌主导"到"中国品牌崛起",表面是产品的迭代,内核却是企业组织逻辑的 革新,即如何处理组织与人的关系。 互联网普及前,全球企业普遍沿用20世纪初确立的管理范式:金字塔式层级架构、标准化作业流程、明 确的分工与控制体系。 这套模式在工业时代展现出强大效率,但当"变化成为唯一不变"的数字时代到来,其僵化弊端便暴露无 遗。 正如彼得・德鲁克早在上世纪末便警示,传统科层制组织若不适应时代变化,终将失去活力。 在不少老牌制造企业中 ...
比尔·菲舍尔对话张瑞敏:从“人单合一”到共创共生
Sou Hu Cai Jing· 2025-09-25 07:16
Core Insights - The dialogue emphasizes the importance of a decentralized leadership model in organizations, advocating for a shift from a single "captain" to multiple leaders within an open and vibrant ecosystem [2][3] - The integration of artificial intelligence (AI) should focus on enhancing human potential and fostering innovation rather than imposing excessive control over employees [4] - The management philosophy of Peter Drucker significantly influences the "human-centered" model, stressing the importance of creating customer value and empowering employees [5][6] Leadership and Organizational Design - Leaders should not define their roles as "captains" to avoid falling into a closed and rigid decision-making structure, promoting a more dynamic and collaborative environment [2] - The concept of "zero boundaries" in the ecosystem allows for value creation without imposing strict requirements on partners, fostering a collaborative approach to innovation [7][8] Innovation and Value Creation - Small and micro enterprises must innovate beyond traditional product models to achieve high profits, as conventional methods have led to diminishing returns [9] - The introduction of a "co-creation value sheet" aims to shift focus from traditional financial metrics to a broader understanding of value creation and social responsibility [9] Historical Context and Future Outlook - The success of Haier is attributed to the timing of China's reform and opening-up, highlighting the significance of external conditions in business success [10]
海尔智家:完善用户投诉响应与管理机制|2025华夏ESG实践品质甄选案例
Hua Xia Shi Bao· 2025-09-24 09:36
实践案例 文/华夏ESG观察联盟 企业介绍 海尔智家股份有限公司(简称"海尔智家"),是海尔集团子公司之一,承接海尔集团三大板块之一 的"智慧住居"赛道,前身为青岛海尔股份有限公司,其历史可追溯至1984年成立的青岛电冰箱总厂。公 司于1993年在上海证券交易所A股上市,2018年在德国法兰克福中欧国际交易所D股上市,2020年在香 港联交所H股上市,实现"A+D+H "全球资本市场布局。海尔智家全球拥有10万+员工,其中外籍员工超 1/3。 海尔智家建立并逐步完善用户投诉响应与管理机制,利用数字化工具,保证客户需求秒级响应,并根据 客户痛点持续升级投诉响应流程与机制。2024 年,公司接获66,212 条关于产品及服务的投诉,投诉结 案率及投诉解决满意率均为 100%。 此外,海尔智家搭建覆盖全流程、全产业的分类化、数字化服务培训体系和操练考比体系,不断提升一 线服务人员的服务能力。2024年公司在全国开展线下开展实操培训超7,300 次,参与服务人员10万余 人,服务商培训5,700余家,场次超1,100 次。 专家点评:海尔智家坚守"人单合一,人人质量"理念,打造涵盖全流程质量、有害物质管控及ESD静电 ...
特写 | 再见张瑞敏:海尔的铁锤与灯塔
Mei Ri Jing Ji Xin Wen· 2025-09-21 15:32
海尔创始人张瑞敏 40年来,海尔走过了一条什么样的路?未来该向何处去?近80分钟的演讲中,张瑞敏接连不断引用萨特、康德、韦伯等哲学家的经典观 点,以及帕金森定律、墨菲定律、彼得定律等一系列专业术语,像一位哲学教授一样,总结、提炼、阐述、展望⋯⋯ 有意思的是,四十年前砸冰箱用的是铁锤,今年大会背景用的是灯塔。铁锤砸向当下,灯塔照亮远方,破碎与重建,停滞与启航,摆在 海尔这家标杆企业面前的,依然是充满了机遇和挑战的大海征程。 就在同一周,在距离海尔举办"纪念人单合一商业模式创立20周年"活动会场不过3公里远的北京国际饭店,京东集团刘强东在此举办了一 场盛大的品酒会,前前后后,吸引了上亿人的关注,赚足了眼球。 相比京东、美团、腾讯、阿里这些互联网集团的风光无限,以制造业起家的海尔似乎受到的关注并不多,尤其是最近这些年,人们甚至 很少在网络上看到它的新闻,显得有些落寞。 每经记者|梁现瑞 每经编辑|张益铭 很久没有见到张瑞敏了!2021年11月,在海尔集团第八届职工代表大会上,张瑞敏宣布将董事会主席的职务交棒给周云杰,之后就很少 在公众场合露面。 9月19日,第九届人单合一模式引领论坛在北京举行,张瑞敏盛装出席并做了 ...
周云杰:人单合一全面进入2.0“零边界”阶段,开始开花结果
Xin Lang Ke Ji· 2025-09-20 07:37
Core Insights - Haier Group's CEO Zhou Yunjie discussed the evolution of the "Human-Order Integration" model over the past 20 years, highlighting its transition into the 2.0 phase, characterized by "zero boundaries" and maximizing the value of all ecosystem participants [1] Group 1: Evolution of the Human-Order Integration Model - The "Human-Order Integration" model has undergone four stages: incubation, germination, rooting, and flowering, now fully entering the 2.0 phase [1] - The 2.0 phase emphasizes the maximization of value for all ecosystem participants, moving beyond just the relationship between the enterprise and users [1] Group 2: Characteristics of the 2.0 Phase - The new phase promotes self-organization, self-empowerment, and self-evolution within the system, indicating a shift towards an ecosystem that is sustainable and self-reinforcing [1] - The model's transition to a zero-boundary ecosystem allows for value maximization and collaborative value creation among all ecosystem participants, enhancing user experience and driving self-evolution of the ecosystem [1]
卡泰驰完成战略入股汽车之家 加速构建汽车产业新生态
Zheng Quan Ri Bao Wang· 2025-08-27 13:18
Group 1 - Haier Group's Cartech Holding Company has successfully completed the strategic acquisition of a 43.0% stake in Autohome from Ping An's Yun Chen Capital for approximately $1.8 billion, making it the controlling shareholder of Autohome [1] - Ping An will retain a 5.1% stake in Autohome through Yun Chen Capital and maintain a board seat, continuing as a major shareholder [1] - The acquisition marks a significant milestone in Haier's automotive ecosystem strategy, aiming to enhance user experience across various stages of car ownership through a seamless integration of content, transactions, and services [1] Group 2 - Autohome plans to accelerate the development of an efficient online and offline retail model, leveraging satellite stores and integrating advanced technologies like VR and AI to create a one-stop O2O automotive ecosystem [2] - The collaboration will explore AI applications in content generation, intelligent customer service, and scenario-based services, enhancing the smart connectivity between home and vehicles [2] - Autohome will integrate deeply with Haier's open ecosystem and management model to boost organizational collaboration, user operations, and industry chain integration, aiming for sustainable development and capability enhancement [2] Group 3 - Haier's board member and Autohome's CEO emphasized the importance of user-centric innovation and the addition of Autohome as a key component in building a comprehensive automotive ecosystem [3] - The partnership aims to maximize the professional advantages of both companies to serve millions of car owners and contribute to the innovation and high-quality development of China's automotive industry [3] - The transaction has received all necessary approvals and has met all preconditions for completion [3]
海尔智家股价微跌0.12% 创始人获圣马力诺最高荣誉勋章
Jin Rong Jie· 2025-08-13 13:00
Company Overview - Haier Smart Home's stock price on August 13 was 25.50 yuan, down 0.03 yuan from the previous trading day, with a decline of 0.12% [1] - The trading volume reached 9.83 billion yuan, with a total of 384,600 hands traded and a fluctuation of 1.92% [1] Business Operations - Haier Smart Home is a leading company in the home appliance industry, involved in the research, production, and sales of white goods such as refrigerators, washing machines, and air conditioners [1] - The company implements a globalization strategy and owns multiple brands, including Haier, Casarte, Leader, and GE Appliances [1] Leadership Recognition - Founder Zhang Ruimin was awarded the Knight of the Order of Saint Agatha by the Republic of San Marino, which is one of the highest honors established in 1923 [1] - The head of San Marino praised Zhang Ruimin's "one person, one unit" management model, recognizing it as a new source of vitality for global corporate management [1] - During his visit to Italy, Zhang Ruimin's speech on the "zero distance" concept sparked widespread discussion in academic circles [1]
“人单合一”走向世界 中国管理模式获国际认可
Huan Qiu Wang· 2025-08-01 07:18
Core Points - The article highlights the recognition of Zhang Ruimin, founder and honorary chairman of Haier Group, by San Marino with the prestigious Order of Saint Agatha, acknowledging his contributions to industrial and charitable fields [1][3] - Zhang Ruimin's management philosophy, "Ren Dan He Yi" (人单合一), is praised for its global significance and potential to transform enterprise management [3][5] - The article discusses the shift from traditional Western management models to the emergence of Chinese management practices as influential in global governance innovation [5] Group 1 - Zhang Ruimin was awarded the Order of Saint Agatha, a high honor in San Marino, for his outstanding contributions to industry and labor [1] - The two Captains Regent of San Marino personally met with Zhang Ruimin, expressing gratitude for his innovative management approach [3] - The "Ren Dan He Yi" model is recognized as a reference for global enterprise management transformation, emphasizing individual potential and user orientation [3][5] Group 2 - Zhang Ruimin's recent visit to Italy sparked significant interest, where scholars discussed the global practical value of "Ren Dan He Yi" and "Zero Distance" concepts [5] - The "Zero Distance" concept aims to connect individuals with their value and dignity, promoting a future enterprise model based on self-organization and shared economy [5] - The international adoption of the "Ren Dan He Yi" philosophy signifies the growing importance of Chinese management models in global enterprise transformation [5]
海尔智家董秘刘晓梅: 创新驱动破局 构建智家生态护城河
Core Insights - Haier Smart Home is leveraging technological and industrial innovation to enhance production capabilities amidst the global trend of smart and green home appliances [1] - The company emphasizes user-centric product development to strengthen its core competitiveness [1] User Insights - The long-term trend of consumption upgrading remains, but current consumer behavior shows a rational focus on product quality, price, and service experience [1] - Sales of products like the "Lazy Multi-Tub Washing Machine," "Wheat Wave Refrigerator," and "Wheat Wave Small Blue Bottle Water Heater" are increasing, reflecting the intertwining of consumption upgrading and rationality [1] - Haier Smart Home has increased R&D investments to cater to the specific needs of different demographic groups, including young people, the elderly, and women [1] Digital Transformation - The company is advancing digital transformation across supply chain, manufacturing, and marketing, significantly improving operational efficiency and market responsiveness [2] - Innovative marketing strategies, including live streaming by executives, have fostered closer interactions with users, allowing for real-time feedback collection [2] Global Localization - Haier Smart Home has developed a unique global user insight by serving over 1 billion users, successfully transitioning from product export to localized operations and becoming a preferred brand [3] - The company implements a "three-in-one" deep localization strategy, adapting products to local market needs, such as optimizing refrigerator designs for Indian consumers [3] - The "people-oriented" model enhances local team dynamics by linking employee compensation to user value creation [3] ESG Commitment - Haier Smart Home integrates ESG principles into its overseas operations, creating job opportunities and economic value in local communities, thereby building long-term brand trust [4] AI Empowerment - Artificial intelligence is seen as a key driver for future development, enhancing supply chain optimization, precise marketing, and smart manufacturing [5] - AI technologies are also focused on product innovation, addressing real user pain points, such as the AI gas stove that prevents overflow by adjusting heat automatically [5] Competitive Advantage - Haier Smart Home's nearly 40 years of experience in the home appliance industry provides a deep understanding of user needs, supporting its comprehensive hardware development capabilities [6] - The company aims to build a "tropical rainforest" ecosystem through collaboration with suppliers, government policies, and user co-creation [6] - The company expresses confidence in the future of manufacturing in Qingdao, advocating for the development of strategic emerging industries like AI and integrated circuits [6]
“人人都是张瑞敏”
Sou Hu Cai Jing· 2025-06-11 06:25
Core Viewpoint - Haier's management transformation, termed "Human-Order Integration," represents a significant shift from traditional hierarchical structures to a networked ecological organization, aligning with quantum thinking and challenging Western management theories [2][3][4]. Group 1: Haier's Transformation and Performance - Haier's "Human-Order Integration" transformation has proven effective over 16 years, yet lacks a systematic theoretical foundation to explain its operational framework [3][4]. - The company has achieved substantial market leadership, with global market shares of 21.4% in refrigerators and 22.1% in washing machines as of 2018, and has consistently ranked among the top in global appliance sales [5][6]. - In 2022, Haier reported global revenues of 350.6 billion yuan, a 5.4% increase, with ecological revenue reaching 45 billion yuan, up 16.3% [5][6]. Group 2: Limitations of Western Management Theories - Traditional Western management theories, rooted in a mechanistic worldview, fail to adequately explain Haier's ecological growth and management practices [4][8]. - The mechanistic view, which treats employees as tools, has led to systemic flaws in management, neglecting the human aspects of motivation and creativity [11][12][13]. - Haier's approach contrasts sharply with these theories by prioritizing human value and agency, fostering a culture where employees are seen as integral to the company's success [21][22]. Group 3: Quantum Management Principles - Haier's management model aligns with quantum management principles, emphasizing the dynamic, interconnected nature of business operations and the importance of human agency [42][44]. - The transformation reflects a shift towards a decentralized, platform-based structure where employees operate as independent entrepreneurs, enhancing creativity and responsiveness [22][30]. - The company's innovative practices, such as ecological revenue generation and self-organizing teams, illustrate the application of quantum principles in a business context [38][39]. Group 4: Future Implications and Theoretical Foundations - Establishing a theoretical framework for Haier's management practices could provide insights into replicable methodologies for other organizations [3][43]. - The exploration of quantum management as a theoretical basis for Haier's practices may offer new directions for understanding modern organizational dynamics [44][54]. - Haier's success in integrating quantum principles into its management approach positions it as a potential model for future business practices in an increasingly complex and interconnected world [54].