Core Insights - The Guangdong lychee, known as the "Eastern Love Fruit," has been recognized in the 2025 Agricultural Brand Boutique Cultivation Plan, with Conghua lychee being the only lychee brand included [1] - The plan aims to cultivate agricultural brands that reflect specific natural and cultural environments, with a total of 94 regional public brands selected, highlighting the significance of Conghua's agricultural output [1] Group 1: Agricultural Brand Development - The plan includes six brands from Guangdong, making it the province with the highest number of selected brands, showcasing the region's agricultural strength [1] - Conghua District is the largest lychee production area in Guangzhou, with over 300,000 acres dedicated to lychee cultivation and a total production of 73,500 tons this year, marking a historical high [1] Group 2: Quality and Innovation in Lychee Production - Conghua has focused on cultivating and promoting high-quality late-maturing lychee varieties, collaborating with South China Agricultural University to develop over 20 new premium varieties [2] - The area has completed nearly 50,000 acres of lychee grafting, with over 60% of the varieties being high-quality, extending the lychee harvest period to mid-August, the longest in the province [2] Group 3: Technological Advancements - The lychee industry in Conghua is adopting smart technology for digital and precise farming, including drones for health inspections and robots for identifying growth and pest issues [2] - The AI-driven solutions are expected to reduce farmers' technical consultation costs by over 50% [2] Group 4: Brand Influence and Market Expansion - The "Eastern Love Fruit" brand enhances market recognition and emotional value for Conghua lychee, with its launch at the 21st China (Shenzhen) International Cultural Industry Fair [4] - The brand aims to address the international market's lack of branding for lychee, achieving a procurement intention of 15,000 tons on its launch day, with 5,000 tons directed for export to Southeast Asia and North America [4] Group 5: Cultural and Strategic Significance - The brand's development is part of a strategic response to enhance Guangdong's global fruit discourse, transforming lychee from a tropical fruit to an Eastern cultural symbol [5] - The brand's promotion includes various media and cultural activities, creating a multi-layered communication matrix to enhance its global presence [5]

Core Viewpoint - The article highlights the successful branding and marketing of Guangdong lychee under the name "Oriental Love Fruit," which has significantly increased its export volume and market presence both domestically and internationally [2][3][8]. Summary by Sections Export Performance - In the first seven months of 2025, Guangdong exported 13,000 tons of lychee, marking a year-on-year increase of 97.2% [2]. - The export volume of Guangdong lychee first exceeded 20,000 tons in 2021, reaching four times that of 2020 and six times that of 2019 [2]. Branding and Marketing Strategy - The "Oriental Love Fruit" brand was launched at the 21st China (Shenzhen) International Cultural Industries Fair, aiming to enhance market recognition and cultural value [3][4]. - The brand generated 1.5 tons of domestic and international procurement orders on its launch day and has successfully penetrated high-end fresh markets, including a 48-hour delivery to New York [3][4]. Cultural and Emotional Appeal - The branding strategy leverages cultural narratives and emotional connections, using "love" as a universal language to resonate with diverse consumer demographics [5][8]. - The brand's story incorporates historical references and cultural elements, enhancing its appeal and marketability [4][5]. Media and Social Engagement - A multi-layered communication strategy was employed, utilizing social media, live streaming, and collaborations with influencers to amplify brand visibility [6][10]. - The brand's launch coincided with significant media coverage and public engagement, leading to a rapid increase in online discussions and interest [4][6]. Market Integration and Future Prospects - The initiative aims to integrate fragmented regional resources and create a sustainable ecosystem for the lychee industry, potentially expanding into cultural tourism and creative industries [3][8]. - The article emphasizes the importance of transforming brand awareness into sales, with a focus on enhancing the cultural value of lychee to improve its market competitiveness [10][12]. International Market Expansion - The "Oriental Love Fruit" brand is positioned to elevate Guangdong lychee from a tropical fruit to a cultural symbol, aiming for a stronger presence in international markets [8][15]. - The article notes that Guangdong lychee exports exceed 8,000 tons annually, accounting for 55% of the national total, with aspirations to establish a global brand identity [15].