（原标题：东方爱情果再传捷报！从化荔枝入选国家级农业品牌精品培育计划） 被誉为"东方爱情果"的广东荔枝再添亮色。10月10日，农业农村部市场与信息化司对2025年农业品牌精品培育计划名单进行公示，从化荔枝位列 其中。 按照《农业农村部办公厅关于开展2025年农业品牌精品培育工作的通知》要求，经省级推荐、专家会商等程序，共有94个区域公用品牌拟纳入 2025年农业品牌精品培育计划。其中，广东省的增城丝苗米、郁南无核黄皮、从化荔枝、西牛麻竹笋、湛江对虾、程村蚝六个品牌入选，成为此 次公示中上榜品牌数量最多的省份，从化荔枝更是该计划中唯一入选的荔枝品牌。 据悉，该计划培育的农业品牌具体是指在一个具有特定自然生态环境、历史人文因素的明确生产区域内，由相关组织所有，由若干农业生产经营 主体共同使用的农产品品牌，遴选会综合考虑产业规模、品牌基础、市场消费和国内外影响力等因素。 从产业规模来看，从化区是广州种植面积最大的荔枝主产区，全区荔枝面积超30万亩，品种数量增至130种，今年总产量突破7.35万吨，创历史新 高，带动荔农增收一至两成。 近年来，从化在优质晚熟荔枝的培育和推广上下足功夫，荔枝种质资源居全省前列。从化携手 ...

Core Viewpoint - The article highlights the successful branding and marketing of Guangdong lychee under the name "Oriental Love Fruit," which has significantly increased its export volume and market presence both domestically and internationally [2][3][8]. Summary by Sections Export Performance - In the first seven months of 2025, Guangdong exported 13,000 tons of lychee, marking a year-on-year increase of 97.2% [2]. - The export volume of Guangdong lychee first exceeded 20,000 tons in 2021, reaching four times that of 2020 and six times that of 2019 [2]. Branding and Marketing Strategy - The "Oriental Love Fruit" brand was launched at the 21st China (Shenzhen) International Cultural Industries Fair, aiming to enhance market recognition and cultural value [3][4]. - The brand generated 1.5 tons of domestic and international procurement orders on its launch day and has successfully penetrated high-end fresh markets, including a 48-hour delivery to New York [3][4]. Cultural and Emotional Appeal - The branding strategy leverages cultural narratives and emotional connections, using "love" as a universal language to resonate with diverse consumer demographics [5][8]. - The brand's story incorporates historical references and cultural elements, enhancing its appeal and marketability [4][5]. Media and Social Engagement - A multi-layered communication strategy was employed, utilizing social media, live streaming, and collaborations with influencers to amplify brand visibility [6][10]. - The brand's launch coincided with significant media coverage and public engagement, leading to a rapid increase in online discussions and interest [4][6]. Market Integration and Future Prospects - The initiative aims to integrate fragmented regional resources and create a sustainable ecosystem for the lychee industry, potentially expanding into cultural tourism and creative industries [3][8]. - The article emphasizes the importance of transforming brand awareness into sales, with a focus on enhancing the cultural value of lychee to improve its market competitiveness [10][12]. International Market Expansion - The "Oriental Love Fruit" brand is positioned to elevate Guangdong lychee from a tropical fruit to a cultural symbol, aiming for a stronger presence in international markets [8][15]. - The article notes that Guangdong lychee exports exceed 8,000 tons annually, accounting for 55% of the national total, with aspirations to establish a global brand identity [15].