汽车产业是占GDP10%的战略性支柱产业，汽车消费是重大民生消费，但行业深陷价格战与偷工减料泥 潭。《观察零距离》栏目从民生出发，首期挖掘出东风风行星海S7这一"宝藏车型"，通过走进现场、走 进一线探寻反馈，让优质产品获应有的尊重。 走进星海S7的过程中，《观察零距离》直播对话品牌高管，挖掘产品核心价值与用户隐性需求，直击 品牌价值内核以建立清晰认知锚点。同时打造#造车国家队逆袭记等话题，借抖音直播聚焦品牌定位、 技术等内容，实现"品、效、销"合一，助力企业在流量迷雾中锚定增长，推动品牌与销量同步提升。 挖掘"宝藏"产品，破译产品独特新价值 当前新能源汽车行业正面临信息不对称、产品同质化、售后信任危机三重核心困境，这些困境不仅阻碍 市场健康发展，更让消费者难以触及产品真实价值，陷入选择困境。《观察零距离》栏目拒绝带着目的 的夸张宣传，以"专业穿透"打破流量泡沫，挖掘并解读市面上的价值王者产品。 当流量伪造品质、当虚假大行其道，市场亟需透明与真相。经济观察报重磅推出《观察零距离》深度栏 目，以"专业调研+全景呈现+售后监督"为核心，通过"媒体+品牌+直播"模式，挖掘优质产品、构建放 心消费环境，为混沌市场注入理 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry [2]. Core Insights - The smart vehicle industry is experiencing significant trends, including a notable increase in sales for new energy vehicles, with leading brands like Leap Motor and AITO showing substantial month-on-month growth [2][12]. - Recent financing activities indicate a strong interest in AI-driven transportation solutions, with companies like Pinba Chuxing securing significant funding to enhance their market presence [24]. Summary by Sections 1. Information Dispatch - **Monthly Sales Rankings**: In June 2025, the top three new energy vehicle brands by sales were Leap Motor (48,006 units, up 6.5% month-on-month), AITO (44,685 units, up 22.9%), and Li Auto (36,279 units, down 11.2%) [12]. - **New Car Releases**: Several new models were launched between June 30 and July 6, including BYD's Haiyue Zizai version and Xpeng's G7, with prices ranging from 6.98 to 37.69 million yuan [3][12]. 2. Lithium Battery Information - **Lithium Carbonate Prices**: As of July 4, 2025, the average price of battery-grade lithium carbonate was reported at 62,320 yuan per ton, reflecting a slight increase due to improved demand expectations [4][14]. - **Material Price Trends**: The report highlights fluctuations in the prices of various lithium battery materials, with lithium carbonate showing a week-on-week increase of 1.81% [15]. 3. Investment and Financing Events - **Recent Financing Activities**: From June 30 to July 6, 2025, there were four notable financing events in the smart vehicle sector, including Tian Tong Vision's completion of a 500 million yuan Series D funding round and Pinba Chuxing's completion of a multi-million Pre-A round [23][24]. - **Company Profiles**: Tian Tong Vision focuses on smart driving technology, while Pinba Chuxing aims to integrate AI into customized transportation solutions [24].