Core Viewpoint - The "Follow the Food to Explore Guizhou" cultural tourism promotion event was held in Madrid, Spain, showcasing Guizhou's culinary culture and tourism appeal to local residents [1][4]. Group 1: Event Overview - The event attracted approximately 50 local residents and was organized by the Guizhou Provincial People's Association for Friendship with Foreign Countries, the Chinese Tourism Office in Madrid, and the Madrid Chinese Cultural Center, with support from the Spanish Guizhou Chamber of Commerce and Guizhou Vocational and Technical College [1]. - The event featured demonstrations of Guizhou's culinary skills by chefs, including techniques such as cutting bamboo shoots and making noodles, which impressed the audience [2][6]. Group 2: Audience Engagement - Participants had the opportunity to make Guizhou's traditional snack "Si Wawa" and experience the region's culinary characteristics, which emphasize freshness and distinct layers of flavor [2][7]. - Many attendees expressed a desire to learn more about Guizhou's natural scenery, cultural history, and food, indicating that food is a significant gateway to understanding a place [4]. Group 3: Future Implications - The organizers aim to use the "food + experience" approach to encourage more Spanish citizens to recognize and consider Guizhou as a travel destination in China [7].

Core Insights - The National Day and Mid-Autumn Festival holiday period has significantly boosted consumer spending in the restaurant and café sectors, reflecting a strong demand for dining experiences during this time [1][9]. Group 1: Restaurant Performance - The restaurant industry experienced a substantial increase in customer traffic during the holiday, with establishments like the Silk Love Restaurant reporting full capacity and long wait times for tables [3][5]. - Promotions and special meal packages were introduced to attract customers, with family gatherings and friend meet-ups being the primary reasons for increased dining out [5]. Group 2: Café and Bar Activity - Coffee shops and bars also saw heightened activity, with establishments like the Cat Print Hammer Craft Beer Bar reporting busy service and a growing customer base since their opening in mid-September [7][9]. - The combination of daytime coffee sales and evening craft beer sales contributed to the vibrant atmosphere of the holiday, showcasing a strong consumer preference for social dining experiences [9].

Group 1 - The event "2025 'S爽贵阳·World Flavor Carnival'" and "S爽贵阳·Coffee Aroma" aims to promote Guizhou's culinary culture and coffee industry, enhancing the city's brand as a food paradise [1][2] - The event features a variety of activities including gourmet dining, coffee culture promotion, and competitions, running from August 16 to August 17 [1][2] - The "S爽贵阳味·Summer Fire" dining event showcases local delicacies and aims to enhance the cultural value and historical significance of Guizhou's cuisine [1][2] Group 2 - The "S爽贵阳·Coffee Aroma" event includes the 2025 Guizhou (International) All-round Barista Competition and a coffee market, attracting over 50 leading coffee brands [2] - Guizhou's coffee consumption is growing at an annual rate of 18%, making it one of the fastest-growing cities in China, with over 3,000 coffee shops currently operating [2] - The establishment of the Guizhou Coffee Industry College and the signing of six projects during the event are expected to inject new momentum into the local coffee industry [2] Group 3 - The event employs a "1+3" matrix model, integrating main and sub-venues, as well as offline and online platforms to create a collaborative environment across different districts [3] - The initiative aims to showcase Guizhou's premium coffee and gourmet food while attracting global culinary brands, thereby stimulating market activity and consumer potential [3]