假期消费新意十足为文旅市场添活力 随着我国高铁网不断织密，高铁覆盖到更多地方，奔驰的列车在更多地方驻足，"说走就走的旅行"变为 现实，也给更多的人带来生活的改变。不仅如此，众多高铁新线路的开通也串起一条条崭新的"旅游走 廊"，为文旅市场注入新活力。 延安革命纪念馆广场上，前来打卡拍照的游客络绎不绝。和往常不同的是，这里不少人是乘坐高铁而 来。 新玩法"圈粉"无数、"宝藏"打卡地体验感拉满 据统计，高铁开通后，纪念馆日均接待游客突破3500人次，其中高铁旅客成为增长主力。据延安市文旅 局预测，高铁开通后，全市全年游客量有望突破5000万人次。 高铁改变的不仅是出行速度，更是区域文旅产业发展的新模式。像宁夏就打通"八纵八横"高铁网，让沿 线城市形成"2小时文旅圈"，吸引京津冀、长三角等远途客源地游客。 坐着火车去旅行成为冬日出行新潮流。在这列朝着"神州北极"漠河进发的民俗主题列车上，满载着浓郁 东北风情的卧铺和年画装扮，让旅客在穿山越岭的旅途中，沉浸式感受东北地域文化的魅力。 相比于以往的主题列车，这趟车可谓玩出了新花样。旅客不仅可以穿上花棉袄打卡拍照，亲身参与剪窗 花等传统民俗活动，更能欣赏到原汁原味的鄂伦春民 ...

实体零售同步升温，砂之船（长沙）奥特莱斯1月1日至2日客流同比增55%、销售增80%，冬装销量翻 倍；悦方IDMALL"吉鲤巡游"民俗市集带动文旅消费；费大厨辣椒炒肉长沙IFS新店元旦开业，等位超 200桌，五一商圈多家门店11时至23时全天营业，外地游客排队打卡，餐饮烟火气助燃假期消费。 观点网讯：1月4日，长沙市商务局公布，2025年12月31日至2026年1月2日，五一商圈核心区累计客流 287.92万人次，元旦当日突破百万。 家电以旧换新补贴启动首日，湖南苏宁易购门店迎来高峰，冰箱、洗衣机等6类一级能效家电补贴成交 价15%，单件最高1500元，手机等数码产品最高补500元。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...

Core Insights - The Beijing Municipal Bureau of Commerce reported that from January 1 to 3, 2025, key monitored retail sectors achieved a total sales revenue of 4.04 billion yuan, with an average daily year-on-year growth of 16.3% compared to the same period in 2025 [1] Retail Sector Performance - Specialty stores experienced a significant average daily year-on-year growth of 85% [1] - Department stores reported an average daily year-on-year growth of 41.3% [1] - Supermarkets saw an average daily year-on-year growth of 4.8% [1] - The restaurant sector had an average daily year-on-year growth of 4.6% [1] - E-commerce recorded a modest average daily year-on-year growth of 1.1% [1]

1月2日，游客在呼和浩特市王府井奥莱·如意小镇选购商品。元旦假期，内蒙古通过补贴投放、文旅体 商深度融合等举措，打造假期消费盛宴。各地商家推出优惠活动，吸引市民前往选购所需商品。 新年新气象，选购新衣服。 选购运动鞋。 内蒙古日报·草原云记者：孟和朝鲁 转自：草原云 游客选购商品。 新闻编辑：陈杨 ...

Core Insights - The extended National Day and Mid-Autumn Festival holiday from October 1 to 8 has significantly boosted consumer travel and spending, with various online platforms reporting increased travel activity and spending patterns [1][2]. Group 1: Travel Consumption Trends - Didi Chuxing reported a 14% year-on-year increase in daily ride-hailing demand during the holiday, with intercity ride requests rising by 89% compared to the pre-holiday period [3]. - On October 1, the daily active users (DAU) of the Gaode app exceeded 360 million, marking a historical high [3]. - The average booking volume for transportation-related products, such as flights and car rentals, increased by 5% year-on-year, according to Fliggy's report [3]. - Meituan Travel noted a more than 10% increase in train ticket orders and over 40% growth in flight ticket orders, with non-tax ticket prices rising by 8% year-on-year [3]. - Consumers are willing to spend more for quality experiences, with Fliggy reporting a 14.6% increase in average spending per trip compared to last year [3]. Group 2: Domestic and International Travel Patterns - The holiday saw a surge in outbound tourism, with Meituan Travel reporting a more than 20% increase in group travel orders compared to the previous year, with popular destinations including Japan, Hong Kong, Macau, Russia, and Vietnam [4]. - Fliggy's report indicated that travelers visited over 180 countries and regions, with significant growth in orders for mid-sized cities in East Asia, Southeast Asia, and Europe [4]. - There is a notable trend of travelers opting for less popular destinations, with increased interest in third-tier cities and rural areas, as evidenced by the popularity of locations like Shanxi and Guangdong [5]. Group 3: Changing Consumer Preferences - The holiday period highlighted a shift towards more relaxed travel experiences, with increased demand for activities such as dining, sports events, and nightlife, with Didi reporting a 36% increase in ride requests to sports venues [6]. - Culinary experiences have become a key factor in destination selection, with cities like Shanghai, Beijing, and Guangzhou topping the list for food-related searches, reflecting a 110% increase in searches for seasonal delicacies [6]. - The trend of immediate travel planning is evident, with 58.3% of users opting for same-day bookings, indicating a shift from pre-planned travel to spontaneous experiences [10].

Group 1 - The National Day and Mid-Autumn Festival holiday saw explosive growth in travel, dining, and tourism, with a nearly 180% increase in traffic for the "Must Eat List" on Dazhong Dianping compared to the previous month [1] - Local specialty dining emerged as the biggest beneficiary during the holiday, with restaurants like Su Nan Qin Ji experiencing a peak daily foot traffic of over 100,000 and an average daily traffic ten times higher than usual [1] - Consumer spending levels were notably higher this year, with increased per capita spending compared to previous years [1] Group 2 - More people opted for extended holidays, with travel trends indicating a preference for "reverse travel" to smaller towns and counties, such as those in Shanxi, Guangdong, Guizhou, Fujian, and Anhui [3] - Didi Chuxing reported a 14% year-on-year increase in average daily ride-hailing demand during the holiday, with intercity ride-hailing demand rising by 89% compared to the pre-holiday period [3] - Long-distance travel became a popular choice, with a 22% year-on-year increase in ride-hailing demand for trips over 800 kilometers, particularly among younger generations [3] Group 3 - Cities leveraged local特色优势 to enhance their tourism appeal, with significant increases in ride-hailing demand around popular attractions like Jingdezhen's "Chicken Chop Brother," which saw a 616% increase in ride requests [4] - There was a 139% year-on-year increase in ride-hailing orders from foreign tourists during the holiday, with notable demand from visitors from South Korea, the United States, Singapore, and Malaysia [4] - Overseas travel demand surged, with daily ride-hailing demand exceeding summer levels by over 100%, particularly in cities like Seoul, Jeju, Singapore, and Tokyo [4]

Group 1 - The core viewpoint is that the consumption market showed positive growth during the National Day and Mid-Autumn Festival holiday, with an average daily sales revenue increase of 4.5% year-on-year [2] - Retail sales in the goods and services sectors grew by 3.9% and 7.6% year-on-year, respectively [2] - Notable growth was observed in food and daily necessities, with mobile communication equipment sales increasing by 18.8% and automotive sales rising by 12.6%, including a 14.7% increase in new energy vehicles [2] Group 2 - During the holiday, over 29,000 cultural and tourism activities were held nationwide, indicating a vibrant cultural and tourism sector [4] - Domestic travel reached 888 million trips over the 8-day holiday, an increase of 123 million trips compared to the 7-day holiday in 2024 [4] - Total domestic travel expenditure amounted to 809 billion yuan, which is an increase of 108.2 billion yuan compared to the previous year's 7-day holiday [4]

Core Insights - The total online and offline consumption payment amount in Shanghai during the National Day and Mid-Autumn Festival holiday reached 79.6 billion yuan, representing a year-on-year growth of 3.0% [1] - The restaurant sales in Shanghai increased by 7.5% year-on-year according to Meituan data [1] Consumption Trends - Key commercial districts in Shanghai saw a year-on-year sales increase of 10.2%, with specific areas like Nanjing East Road, Nanjing West Road, and Zhongshan Park experiencing sales growth of 23.2%, 22.7%, and 29.4% respectively [1] - Nighttime economy hotspots recorded a 15.3% year-on-year increase in nighttime consumption, with a week-on-week increase of 31.8% compared to the week before the holiday [1] - Notable growth in specific locations included West Bund Dream Center and Wujiang Road-Fengshengli, which saw increases of 111.9% and 28.0% respectively [1] Nightlife and Tax Refunds - Five popular nightlife destinations experienced a slight year-on-year increase of 0.4% in nighttime consumption, with a week-on-week increase of 19.0% [1] - Significant growth was noted in places like Changning Shangsheng Night Unending and Jing'an Joy City Night Food Terrace, with increases of 104.1% and 35.4% respectively [1] - There was a notable increase in consumption by foreign visitors, with the number of tax refund claims increasing sixfold and the sales amount growing by 7.2% [1] - The main categories of tax refund items purchased by inbound visitors included sportswear, electronics, and international brands [1]

Core Insights - The demand for ride-hailing services during the recent holiday period has increased significantly, with an average daily ride demand up 14% year-on-year, indicating a robust recovery in travel and tourism sectors [1][4]. Group 1: Travel and Tourism Trends - The recent National Day and Mid-Autumn Festival holiday saw explosive growth in travel, dining, and tourism, with a notable increase in consumer spending [1]. - Popular destinations for young travelers have shifted towards smaller towns and counties, reflecting a trend of "reverse travel" [4]. - The demand for long-distance travel has surged, with a 22% year-on-year increase in ride-hailing requests for trips over 800 kilometers, particularly among younger generations [4]. Group 2: Restaurant and Dining Insights - Local specialty restaurants have benefited the most from the holiday surge, with some establishments reporting daily customer volumes exceeding ten times their usual numbers [1]. - The average consumer spending during the holiday has increased compared to previous years, indicating a positive trend in dining out [1]. Group 3: Ride-Hailing Service Performance - The demand for intercity ride-hailing services has seen an 89% increase compared to the period before the holiday, with a significant portion of this demand coming from users traveling from outside the province [4]. - The number of ride-hailing orders from foreign tourists during the holiday increased by 139% year-on-year, highlighting the growing interest in domestic travel among international visitors [5]. - The average daily demand for ride-hailing services during the holiday exceeded that of the summer peak by over 100%, with specific cities like Seoul and Singapore showing particularly high demand [5].

Core Insights - The National Taxation Administration reported a 4.5% year-on-year increase in average daily sales revenue in consumption-related industries during the National Day and Mid-Autumn Festival holiday [1] Group 1: Consumption Trends - Goods consumption grew by 3.9% year-on-year [1] - Service consumption saw a stronger growth of 7.6% year-on-year [1] Group 2: Sector Performance - Digital products and automotive consumption experienced rapid growth [1] - There was strong demand for tourism, cultural, artistic, and sports services [1] - Food and health product consumption showed stable growth [1]