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【商道论衡】 免税新政 打开文化出海新通道
Zheng Quan Shi Bao· 2025-12-23 12:24
更深层的"减法",是消解消费的心理距离。以往免税品困于机场隔离区,被视为高消费符号。如今市内 店走进日常生活,国货上热搜、线上预订成常态,免税购物正回归消费本质。政策支持国货进店,清晰 表明:免税不是特权消费,而是普惠服务;不是税收洼地,而是开放高地。当老字号、非遗产品通过此 渠道走向世界,消费回流便不仅是购买行为,更是情感认同的回归。这一"减法",减的是阶层区隔与消 费门槛,拉近了本土品牌与公众的距离。 免税新政的"加减法",本质是高水平的开放实践。它通过制度设计促进国内外市场联通,推动供需匹 配。广州引入全运特许商品,成都结合川酒与三星堆文化销售,都是立足本土、全球竞争的体现。"加 减"之间,我们看到中国经济发展逻辑从规模扩张转向质量提升,从要素开放转向制度优化。 据《人民日报》报道,财政部等部门印发的《关于完善免税店政策 支持提振消费的通知》实施一个月 以来,通过扩大品类、放宽审批、支持"网上预订+线下提货"等举措,使免税店成为拉动旅游消费的重 要力量。新政的精妙之处在于,它不仅做对了提振消费的"加减法",更推动免税店从单向的"购物通 道"转变为双向的"文化桥梁"。 以往,免税店主要服务于国人出境采购奢 ...
【商道论衡】 免税新政打开文化出海新通道
Zheng Quan Shi Bao· 2025-12-22 18:02
Core Viewpoint - The new policy on duty-free shops aims to boost consumption by expanding product categories, relaxing approvals, and supporting "online booking + offline pickup," transforming duty-free shops into significant drivers of tourism consumption [1][2]. Group 1: Policy Implementation and Impact - The policy mandates that duty-free shops at ports and in cities must allocate at least 25% of their space for domestic products, granting them "quasi-export" tax exemptions, which enhances the international visibility of Chinese brands [1][2]. - The shift from a one-way shopping channel to a two-way cultural bridge allows for the promotion of Chinese cultural products alongside international brands, enhancing cultural confidence and brand competitiveness [1][3]. Group 2: Consumer Experience Enhancement - City-based duty-free shops are integrated into core commercial areas, transforming the shopping experience from hurried purchases to leisurely experiences, thus deepening the integration of shopping with cultural tourism [2]. - Innovative models like "duty-free + cultural tourism" in Hainan and "duty-free + taxable" in Tianjin upgrade shopping venues into urban social hubs, significantly exceeding the effects of tax incentives alone [2]. Group 3: Administrative Efficiency and Market Adaptation - The decentralization of approval authority to provincial levels and the negotiation of operational space enhance efficiency and adaptability, reflecting a shift in governance logic [2][3]. - The new policy reduces psychological barriers to consumption by making duty-free products more accessible in daily life, indicating that duty-free shopping is not just for privileged consumers but a service for all [3]. Group 4: Economic and Cultural Implications - The policy represents a high-level practice of openness, promoting connectivity between domestic and international markets and facilitating supply-demand matching [3]. - The execution of the policy is crucial for its success, with challenges including ensuring compliance, balancing convenience with regulation, and avoiding homogeneous competition [3].
“中塞人民友谊70年——文化遗产的桥梁”主题展在贝尔格莱德开幕
Xin Hua She· 2025-05-16 13:00
Core Viewpoint - The exhibition "70 Years of Friendship between China and Serbia - A Bridge of Cultural Heritage" opened in Belgrade, showcasing over a hundred exquisite handicrafts from both countries, celebrating the 70th anniversary of friendship between China and Serbia [1][2]. Group 1: Exhibition Details - The exhibition is organized by the Chinese Cultural Center in Belgrade and the Serbian Handicrafts Association, featuring a variety of crafts including weaving, embroidery, and pottery [1]. - The event was attended by over a hundred local citizens, allowing them to experience the craftsmanship of both nations up close [1]. Group 2: Cultural Significance - The cultural counselor of the Chinese Embassy in Serbia emphasized that the exhibition represents a dialogue of skills and a handshake of civilizations, reflecting the pursuit of beauty and love for life by the people of both countries [1]. - The president of the Serbian Development Foundation highlighted that culture serves as both a memory of history and a hope for the future, suggesting that the exhibition symbolizes mutual trust and cultural exchange between the two nations [1]. Group 3: Future Collaborations - The president of the Serbian Handicrafts Association introduced several items listed in Serbia's national heritage, including various types of carpets and traditional towels, indicating plans for more collaboration with Chinese artists and professionals [1]. - The director of the Chinese Cultural Center in Belgrade expressed a commitment to working with various sectors to protect and pass on the cultural heritage of both countries [2].