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品质立身 文化筑基 洋河股份:致力民族品牌高质量发展
Ren Min Wang· 2026-01-09 01:19
Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. (referred to as "Yanghe") emphasizes high-quality development and cultural heritage in the Chinese liquor industry, aiming to integrate corporate growth with national development and social responsibility [3][4]. Group 1: Corporate Responsibility and Social Engagement - Yanghe actively supports national aerospace initiatives, linking the dreams of ordinary people with significant national achievements, such as the successful launch of the Long March 5 rocket [4]. - The company has established various charitable foundations, including the "Dream Blue Public Welfare Fund" and the "Dream Education Development Fund," contributing to educational support across China [4]. - In recognition of its charitable efforts, Yanghe was awarded the "Jiangsu Charity Award" by the Jiangsu Provincial Government, being one of the 30 most charitable enterprises [4]. Group 2: Production Capacity and Quality Assurance - Yanghe boasts over 70,000 premium fermentation pits and 2,020 ancient fermentation pits, recognized by Guinness World Records as the largest group of liquor fermentation pits [5]. - The company has an annual production capacity of 160,000 tons of raw liquor, with high-end ceramic jar liquor reserves of 340,000 tons and a total storage capacity of 1 million tons [5]. - Yanghe continues to refine its craftsmanship, with products like "Dream Blue Handcrafted Class" receiving certification as "Chinese High-End Vintage Liquor" [5]. Group 3: Cultural Heritage and Innovation - Yanghe's brewing tradition dates back to the Han Dynasty, with its techniques recognized as a national intangible cultural heritage [6]. - The company actively participates in cultural projects, including collaborations with television series and cultural exhibitions, to promote traditional Chinese culture [6]. - Yanghe has launched various cultural and creative products, integrating traditional craftsmanship with modern trends [6]. Group 4: Global Market Expansion - Yanghe has accelerated its internationalization efforts, becoming the official beverage sponsor for the Shanghai Cooperation Organization Tianjin Summit, showcasing its quality on a global stage [7]. - The company currently operates in 86 countries and regions, with plans to establish five overseas cultural exchange centers in Cambodia, Thailand, Malaysia, Canada, and the United States by 2025 [7]. - Yanghe aims to connect global markets through its products, participating in nearly 30 international wine exhibitions annually [7].
从星辰大海到烟火人间 洋河股份以“蓝色桥梁”践行责任担当
Xin Hua Cai Jing· 2025-12-02 13:25
作为行业领军企业,近年来,洋河持续构建多元立体的公益矩阵,以更具格局、更富温度的品牌形象, 践行"兼济天下"的企业情怀,在时代画卷中彰显深厚的责任担当。 筑梦苍穹:创新公益模式助力强国梦 航天事业是国家综合实力与民族未来的集中体现。从"北斗"组网到"天问"探火,我国航天事业跨越式发 展,离不开一代代航天人的不懈探索,也少不了社会力量积极参与。洋河以创新模式助力航天事业,成 为响应国家战略、履行社会责任的生动实践。 自2019年起,洋河成为中国航天事业合作伙伴,积极助力航天事业发展,通过资金支持、科普教育、文 创开发、人才培养等多维度举措,推动航天精神与社会公益深度融合。随着双方合作的持续深化,2023 年,洋河升级为战略合作伙伴,合作方式和投入模式持续深化。2024年,洋河创新推出"百万航天合伙 人计划",截至2025年年中,该计划参与人次突破百万,有力推动航天公益事业的社会化,大大提升了 大众参与度。 科学普及方面,洋河联合中国航天基金会开展"航天科普进校园"活动,深入全国数十所偏远地区中小 学,举办讲座与互动体验数百场,惠及数万青少年。在神舟二十号载人飞船发射当日走进甘肃酒泉天仓 小学,举办"爱心圆梦·情 ...
洋河:以海天梦想筑起民族担当
Bei Jing Wan Bao· 2025-11-13 09:06
Core Viewpoint - The article highlights the deep connection between the Chinese aerospace industry and the national brand "Yanghe," showcasing how the company integrates its brand ethos with national aspirations and social responsibility through various initiatives and partnerships [1][2][13]. Group 1: Company Initiatives - Yanghe has committed to a long-term partnership with the Chinese aerospace industry, pledging an additional 15 million yuan in donations from 2023 to 2025, bringing the total investment to over 30 million yuan for aerospace technology research and public education [4]. - The "Million Aerospace Partners Program" allows consumers to contribute to the aerospace public welfare fund with each purchase of a specific product, raising over 5 million yuan and engaging over a million consumers in the "aerospace dream" [4][5]. - Yanghe has established "Aerospace Classrooms" in remote schools, reaching thousands of children and promoting interest in aerospace through interactive learning experiences [5]. Group 2: Cultural and Educational Contributions - Yanghe's "Dream Plan" has invested 13 million yuan over four years to support underprivileged students in Guizhou, helping 201 students gain admission to top universities [9]. - The company launched the "Dunhuang Guardian Plan" to protect and digitize cultural heritage, integrating Dunhuang culture into product design, thereby promoting cultural awareness [10]. - Yanghe's commitment to education and cultural preservation reflects its broader social responsibility, aiming to nurture future generations while preserving national heritage [10][12]. Group 3: Community Engagement and Disaster Response - Yanghe has demonstrated its commitment to community support by donating 10 million yuan for disaster recovery efforts following a recent earthquake in Tibet, showcasing its role as a responsible corporate citizen [12]. - The company's proactive response to various natural disasters highlights its dedication to social responsibility and community welfare [12][13]. - Yanghe's initiatives are designed to resonate with the public, reinforcing the idea that corporate responsibility is intertwined with national and community needs [13].