曲阜孔府朱门轻启，一场跨越山海的美食对话正在上演。当藏着周礼、裹着诗史的孔府千年家宴，遇见带着热辣香料、满是鲜活气息的泰 式风味，两种风格迥异的饮食文化在《中国宴》的舞台上碰撞出绚烂火花。由新华网与洋河梦之蓝手工班联袂打造的国民级美食 IP《中国 宴》第二期，邀请泰国驻华大使韩灿才品味传承千年的孔府菜，在"食不厌精，脍不厌细"的儒家箴言中，领略"有朋自远方来"的文化精 髓。 千年礼乐化盏中清韵，孔府佳肴藏千年智慧 泰国驻华大使韩灿才踏入孔府菜会场的那一刻，中华礼仪文化的厚重感扑面而来。孔府菜大厨呈上梦之蓝手工班欢迎老酒，礼官随之开启 "传统文化小课堂"，一套源自周礼的"一献之礼"令人叹为观止。 后厨内的 "风味交流"成为文化碰撞的名场面。孔府菜大厨展示的"金钱鸡托"，完美诠释了孔府菜"既有宫廷华贵，又有文人意趣"的精髓。 泰国大厨不甘示弱，一道罗勒叶炒鸡肉香飘四溢，更令人称奇的是，泰国大使特意带来的精美瓷盘，既有中国传统瓷器的温润质感，又透 着泰国特色的异域风情。 "瓷器起源于中国，在泰国长出了不一样的风格，就像我们的美食一样。"韩灿才大使的点评道出了中泰文化交流的真谛——同源而异流， 各美其美，美美与共。 ...

Group 1 - The food ETF (515710) showed weak performance with a decline of 0.32% and a trading volume of 54.66 million yuan as of November 17 [1] - Leading stocks in the food sector included Tianwei Food, Lianhua Holdings, and Kweichow Moutai, with increases of 2.06%, 1.37%, and 0.65% respectively [1] - Conversely, Dongpeng Beverage, Yunnan Energy Investment, and Yanghe Distillery experienced declines of 3.02%, 2.34%, and 2.33% respectively [1] Group 2 - The white liquor industry is undergoing a destocking phase, with expectations of recovery in demand and economic revival by Q4 2025 [2] - The trend towards healthier snacks is evident, with categories like konjac continuing to benefit, and leading companies are expected to gain from this trend [2] - The dairy product demand is gradually recovering, with raw milk prices potentially stabilizing [2] Group 3 - The food ETF and its linked funds passively track a segmented food index, with the top ten weighted stocks including Kweichow Moutai, Wuliangye, and Yili [2]

Group 1 - The 18th World Chinese Business Conference was held in Macau, focusing on building a community of shared destiny among Chinese businesses globally [1][3] - The conference attracted over 4,000 leaders, entrepreneurs, experts, and scholars from more than 50 countries and regions, with over 1,500 participating enterprises and institutions [3][4] - The event showcased Macau's rich cultural heritage and development achievements since its return to China, emphasizing the "One Country, Two Systems" policy [4] Group 2 - Yanghe Distillery has a deep-rooted connection with the World Chinese Business Conference, having participated in previous events and being recognized as the official wine for the 18th conference [6] - The company's exclusive exhibition hall provided a unique visual and cultural experience, highlighting the depth of Chinese liquor culture [8] - Yanghe's products, including the Dream Blue series, received positive feedback from attendees, enhancing emotional connections among global Chinese business leaders [13][15] Group 3 - Yanghe's products are now available in 83 countries and regions, integrating into the daily lives of global consumers and promoting Chinese culture worldwide [16]

Core Insights - The liquor industry is experiencing a "bottoming out" phase in 2025, as reflected in the performance reports of companies like Yanghe, which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters [1][2]. Group 1: Industry Trends - The liquor industry is undergoing a significant performance downturn, with nearly 80% of liquor companies facing market challenges, leading to high channel inventory and price inversions [2]. - The focus of leading liquor companies has shifted from "seeking growth" to "ensuring quality" amid changing macro consumption environments and industry policy guidance [2][4]. - Yanghe's strategy emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a focus on reducing channel inventory through various promotional measures [2][4]. Group 2: Company Strategy - Yanghe is adopting a unique approach to de-stocking by promoting sales rather than imposing sales targets, utilizing strategies like QR code red envelopes and tasting events to engage high-net-worth consumers [4]. - The company's digital infrastructure is enhancing efficiency by enabling direct promotion policies to terminals and using data analysis to match demand accurately, which is more sustainable than short-term volume increases [4]. - Yanghe maintains a commitment to product quality despite short-term revenue pressures, with a robust product matrix covering all price ranges and a significant reserve of 700,000 tons of raw liquor [5][7]. Group 3: Product Development - In 2025, Yanghe continues its "dual famous liquor, multi-brand, multi-category" strategy, adapting to consumer segmentation trends and enhancing its risk resilience [5]. - The company has launched six new products this year, including upgraded versions of existing brands, which are expected to generate excitement in the market [7]. - Yanghe's substantial raw liquor reserves and innovative product capabilities position it well for future growth, making it an attractive option for long-term investors [7].

Core Viewpoint - The 2025 Nanjing Marathon is set to take place on November 16, with 30,000 runners participating, supported by the official sponsor Yanghe Co., Ltd, marking a significant event in the city known as the birthplace of marathon in China [1][3]. Group 1: Event Overview - The Nanjing Marathon has been successfully held for eight years since 2015 and has recently been awarded the "World Athletics Gold Label" status, elevating it to a top-tier global event [3]. - Yanghe Co., Ltd has been a long-time supporter of the Nanjing Marathon, celebrating the spirit of perseverance and passion through its products [6]. Group 2: Pre-Event Activities - A three-day Nanjing Marathon Expo will take place from November 13 to 15, featuring engaging activities such as "Citywide Search for '9'" and "Citywide Search for '7'" to enhance the experience for participants and spectators [7]. - Participants with race numbers ending in "9" or "7" can receive various gifts, including bottles of Yanghe's premium liquor, based on the specific number combinations [8][9]. Group 3: Brand Integration - Yanghe Co., Ltd aims to integrate sports spirit into its brand ethos, promoting a lifestyle that resonates with the values of marathon running and active living [12]. - The company has been involved in various sports events, including marathons and international competitions, showcasing its commitment to promoting a vibrant and active lifestyle [12].

Core Viewpoint - Yanghe Co., Ltd. demonstrated resilience in the face of macroeconomic pressures and limited consumer scenarios, achieving a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan in the first three quarters of 2025, driven by product structure upgrades, brand strength consolidation, and channel efficiency optimization [1] Product Structure Optimization - The optimization of product structure is a key advantage highlighted in Yanghe's Q3 report. The company focuses on a high-end strategy, concentrating its product matrix in high value-added areas to lay a solid foundation for long-term development [2] - Yanghe continues to promote a "dual-name liquor, multi-brand, multi-category" collaborative development strategy, with products like Dream Blue Handcrafted Class, Dream Blue M9, and others enhancing its high-end matrix while also catering to diverse consumer needs [2] Brand Momentum Activation - Yanghe is effectively navigating the challenges posed by changing economic conditions and consumer preferences through diversified marketing initiatives, which have strengthened brand reputation and expanded consumer reach [4] - The company has engaged in cultural activities and collaborations, such as co-branding with China Rocket and creating limited edition products, which have garnered significant market attention and positive feedback [4][6] Channel Structure Evolution - Yanghe is implementing a strategy focused on inventory reduction, enhancing brand strength, and stabilizing prices, resulting in a double-digit reduction in overall market inventory and alleviating channel pressure [9] - The company emphasizes deepening its core markets while expanding nationally, with targeted market development and resource allocation to enhance sales contributions [9] - By transforming distributors from mere "transporters" to "brand operation partners," Yanghe is increasing channel stickiness and focusing resources on key terminals and influential commercial leaders [9]

Core Insights - The Chinese liquor industry is experiencing a "bottoming out" phase in 2025, as reflected in the performance reports of various companies, including Yanghe Co., which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters [1][3] Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventories and price inversions [3] - The industry is transitioning from a phase of simultaneous volume and price growth to a focus on quality preservation among leading companies [3] Company Strategy - Yanghe Co. is adopting a strategy focused on "de-stocking, enhancing momentum, and stabilizing prices," with an emphasis on reducing channel inventory through various promotional measures [3][5] - The company is utilizing a "digital de-stocking" approach, which allows for efficient promotion and demand matching, thereby enhancing channel resilience [5] Product and Brand Development - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges [7] - Despite short-term revenue pressures, Yanghe maintains its investment in product quality, with significant resources allocated to premium production facilities and a strong brand identity [7][9] Market Positioning - The company has launched six new products this year, including upgraded versions of existing lines, which have generated excitement in the market [9] - Yanghe's substantial raw liquor inventory and innovative capabilities position it well for future growth, even during challenging market conditions [9]

Core Insights - The Chinese liquor industry is currently experiencing a "bottoming out" phase, as evidenced by the performance reports of companies like Yanghe, which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters of 2025, reflecting a common trend during the industry's adjustment period [1][3]. Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventory and price inversions [1][3]. - The industry is transitioning from a golden era of simultaneous volume and price growth to a focus on quality preservation among leading companies [1][3]. Company Strategy - Yanghe's strategy for 2025 emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a focus on reducing channel inventory through various promotional measures, resulting in a double-digit reduction in overall market inventory [1][3]. - The company employs a unique approach to inventory reduction by promoting sales rather than imposing sales targets, utilizing strategies like QR code red envelopes and banquet policies to engage high-net-worth consumers [3][4]. Digital Transformation - Yanghe's digital infrastructure is enhancing efficiency by enabling promotional policies to reach terminals directly and using data analytics to match demand accurately, thereby reducing burdens on channels and increasing effectiveness [3][4]. Product Strategy - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges, which strengthens its risk resilience [4][5]. - Despite short-term revenue pressures, Yanghe maintains its investment in product quality, with significant resources dedicated to premium storage and traditional craftsmanship, which fosters consumer loyalty [5][7]. Market Positioning - The company has launched six new products this year, including upgraded versions of existing lines and new entries that have generated excitement in the market, indicating a strong commitment to innovation [7]. - Yanghe's substantial raw liquor reserves and product innovation capabilities position it well for future growth, suggesting that the current challenging period may serve as a foundation for a new phase of expansion for long-term investors [7].

Core Viewpoint - The Chinese liquor industry is undergoing a significant adjustment phase, with companies like Yanghe focusing on long-term value amidst challenging market conditions [1][2]. Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventory and price discrepancies [2]. - The industry is transitioning from a phase of simultaneous volume and price growth to a focus on quality preservation [2]. Company Strategy - Yanghe's strategy for 2025 emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a primary focus on reducing channel inventory through various promotional measures [2]. - The company has successfully achieved double-digit inventory reduction, alleviating channel pressure and creating room for adjustment [2]. - Yanghe employs a unique approach to de-stocking by promoting sales rather than imposing sales targets, utilizing consumer engagement strategies such as QR code red envelopes and tasting events [2]. Digital Transformation - Yanghe's digital infrastructure is enhancing efficiency by enabling direct promotion policies to reach end-users and utilizing data analytics for precise demand matching [3]. - This "digital de-stocking" approach is seen as more sustainable than short-term volume boosts, reinforcing channel resilience [3]. Product Strategy - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges [4]. - The company maintains a strong commitment to product quality, with significant resources dedicated to premium production facilities and innovative processes [4]. - New product launches, including upgrades to existing lines and the introduction of new offerings, are designed to meet evolving consumer expectations and enhance market competitiveness [4]. Long-term Outlook - Yanghe's substantial raw liquor reserves and product innovation capabilities position the company favorably for future growth, even during challenging periods [5]. - Analysts suggest that for long-term investors, the current difficult phase may represent a starting point for Yanghe's next growth cycle [5].

Core Viewpoint - The article highlights the launch of the "China Feast" event in Singapore, showcasing Chinese culinary culture and the integration of traditional Chinese liquor with food, emphasizing cultural exchange and the promotion of Chinese heritage abroad [1][3][13]. Group 1: Event Overview - The "China Feast" event, a collaboration between Xinhua News and Yanghe Brewery, has commenced its global tour in Singapore, featuring immersive experiences of Chinese banquet aesthetics [1]. - The event aims to illustrate the deep-rooted culinary traditions of China, focusing on the craftsmanship of the "Dream Blue Handcrafted Class" liquor, which embodies the spirit of true craftsmanship [3][15]. Group 2: Cultural Significance - Singapore's multicultural environment provides a fertile ground for the "China Feast" to take root, allowing for a vivid representation of China's millennia-old dining culture [3]. - The event serves as a platform for cultural dialogue, enabling attendees to experience the essence of Chinese culture through food and drink, thereby fostering mutual understanding between China and Singapore [10][13]. Group 3: Key Remarks - Chen Jun, Vice President of Yanghe Brewery, emphasized the romantic essence of Chinese liquor, which reflects hospitality and nostalgia for one's homeland [5]. - Li Xuemin, Vice President of the Singapore Chinese Chamber of Commerce, noted that liquor has been an integral part of Chinese civilization, symbolizing friendship and celebration [8]. - Shen Liguo, Director of the Jiangsu Provincial Commerce Department in Singapore, expressed hopes that the event would deepen Singaporeans' appreciation of Chinese liquor and culture [10]. Group 4: Future Prospects - The "Dream Blue Handcrafted Class" aims to continue using liquor as a medium to connect cultures globally, promoting the essence of traditional Chinese brewing techniques [15].