"海宽广，纳九州百川；天高远，容山河万里；梦绽放，汇亿万力量。"作为中国白酒行业知名品牌，江 苏洋河酒厂股份有限公司(简称"洋河股份")始终坚持"为人民美好生活而酿造"的发展理念，在时代浪潮 中锚定高质量发展方向，通过夯实品质根基、厚植匠心文化、矢志创新立业，汇聚民族品牌高质量发展 的力量。 责任为本 践行民族品牌使命担当 2025年10月23日，由洋河股份组织的"飞天逐梦 问鼎苍穹"梦想观礼营公益活动举行，来自世界各地的 洋河伙伴共同见证长征五号运载火箭成功发射。一直以来，洋河股份将支持国家航空航天事业作为民族 品牌的责任担当，将普通人的航天梦与大国重器的腾飞时刻紧密相连。 洋河股份一直抱有"报国报民报一方"的企业情怀。从"梦之蓝公益基金"到"圆梦教育发展基金"，二十余 载助学足迹遍布全国；与中国航天基金会深度合作，设立钱学森书屋、航天奖学金，点燃青少年星辰梦 想；联合"中船文创"推出"中国航母纪念酒"致敬大国重器……洋河股份始终将企业发展融入国家发展大 局与社会公益事业。2025年11月，洋河股份被江苏省人民政府授予第七届"江苏慈善奖"，是30家"最具 爱心慈善捐赠企业或单位"之一。 品质为基 擦亮中华老 ...

Core Viewpoint - The article highlights the internationalization of Yanghe, a leading Chinese liquor brand, as it gains recognition on global platforms, particularly through its participation in the "Open Balkans" International Wine Expo in Serbia, where the Serbian President praised its product, "Dream Blue," as "pretty good" [1][2][12]. Group 1: Internationalization Strategy - Yanghe's internationalization strategy has evolved since the 1950s, with its inclusion in the national foreign trade system and its popularity in overseas markets during the 1980s [2][14]. - The "Open Balkans" expo represents an upgrade in Yanghe's international strategy, aligning with the Belt and Road Initiative, and plans for deeper cooperation with Serbia in 2024 [2][15]. - Yanghe has established a presence in over 80 countries and regions across six continents, enhancing the global market position of Chinese liquor [9][22]. Group 2: Product Quality and Brand Image - Yanghe focuses on a "soft" taste profile, appealing to global palates and breaking the stereotype of Chinese liquor being overly strong, thus providing a more accessible sensory experience [4][17]. - The brand's aesthetic design and participation in cultural events, such as overseas Spring Festival celebrations, help attract international consumers [6][19]. - By 2025, Yanghe plans to establish "Wine Dream Space" brand experience centers in Canada, Southeast Asia, and parts of Europe, serving as cultural touchpoints for international consumers [6][19]. Group 3: Cultural Integration and Market Penetration - Yanghe's approach emphasizes cultural integration, showcasing its products in high-profile international events and collaborating with local culinary traditions, such as in Spain and Kazakhstan [9][22]. - The brand's strategy of focusing on the universally appealing "soft taste" allows it to communicate effectively across cultural barriers, making it a model for other Chinese liquor brands [10][23]. - Yanghe's efforts not only enhance its market presence but also contribute to the overall elevation of Chinese liquor's status in the international market [9][22].

Core Viewpoint - The article highlights a cultural exchange through a culinary dialogue between traditional Confucian cuisine from the Kong family and vibrant Thai flavors, showcasing the essence of both cultures through food [1][16]. Group 1: Cultural Significance - The event features a blend of Chinese and Thai culinary traditions, emphasizing the deep-rooted cultural values represented in the dishes served [1][12]. - Thai Ambassador Han Chantai expresses the importance of cultural exchange, noting that both cuisines share a common origin yet exhibit unique characteristics [8][12]. Group 2: Culinary Highlights - The event includes a "guess the dish name" game, where dishes like "Yangguan Sandie" and "Poetry and Rites Ginkgo" spark curiosity and appreciation from the Thai ambassador [5]. - The presentation of dishes such as "Jicai Huahua" and "Mao Zhu Nan Qi" showcases the artistic representation of food, symbolizing prosperity and good fortune [10][12]. Group 3: Friendship and Collaboration - The collaboration between the Kong family cuisine and Thai culinary traditions is seen as a bridge for friendship, with the ambassador noting that the meal represents a deep reflection on food [12][16]. - The event culminates in a toast with Dream Blue handcrafted liquor, symbolizing the enduring friendship between China and Thailand, with the ambassador gifting a treasured recipe to promote ongoing culinary exchange [14][16].

Group 1 - The food ETF (515710) showed weak performance with a decline of 0.32% and a trading volume of 54.66 million yuan as of November 17 [1] - Leading stocks in the food sector included Tianwei Food, Lianhua Holdings, and Kweichow Moutai, with increases of 2.06%, 1.37%, and 0.65% respectively [1] - Conversely, Dongpeng Beverage, Yunnan Energy Investment, and Yanghe Distillery experienced declines of 3.02%, 2.34%, and 2.33% respectively [1] Group 2 - The white liquor industry is undergoing a destocking phase, with expectations of recovery in demand and economic revival by Q4 2025 [2] - The trend towards healthier snacks is evident, with categories like konjac continuing to benefit, and leading companies are expected to gain from this trend [2] - The dairy product demand is gradually recovering, with raw milk prices potentially stabilizing [2] Group 3 - The food ETF and its linked funds passively track a segmented food index, with the top ten weighted stocks including Kweichow Moutai, Wuliangye, and Yili [2]

Group 1 - The 18th World Chinese Business Conference was held in Macau, focusing on building a community of shared destiny among Chinese businesses globally [1][3] - The conference attracted over 4,000 leaders, entrepreneurs, experts, and scholars from more than 50 countries and regions, with over 1,500 participating enterprises and institutions [3][4] - The event showcased Macau's rich cultural heritage and development achievements since its return to China, emphasizing the "One Country, Two Systems" policy [4] Group 2 - Yanghe Distillery has a deep-rooted connection with the World Chinese Business Conference, having participated in previous events and being recognized as the official wine for the 18th conference [6] - The company's exclusive exhibition hall provided a unique visual and cultural experience, highlighting the depth of Chinese liquor culture [8] - Yanghe's products, including the Dream Blue series, received positive feedback from attendees, enhancing emotional connections among global Chinese business leaders [13][15] Group 3 - Yanghe's products are now available in 83 countries and regions, integrating into the daily lives of global consumers and promoting Chinese culture worldwide [16]

Core Insights - The liquor industry is experiencing a "bottoming out" phase in 2025, as reflected in the performance reports of companies like Yanghe, which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters [1][2]. Group 1: Industry Trends - The liquor industry is undergoing a significant performance downturn, with nearly 80% of liquor companies facing market challenges, leading to high channel inventory and price inversions [2]. - The focus of leading liquor companies has shifted from "seeking growth" to "ensuring quality" amid changing macro consumption environments and industry policy guidance [2][4]. - Yanghe's strategy emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a focus on reducing channel inventory through various promotional measures [2][4]. Group 2: Company Strategy - Yanghe is adopting a unique approach to de-stocking by promoting sales rather than imposing sales targets, utilizing strategies like QR code red envelopes and tasting events to engage high-net-worth consumers [4]. - The company's digital infrastructure is enhancing efficiency by enabling direct promotion policies to terminals and using data analysis to match demand accurately, which is more sustainable than short-term volume increases [4]. - Yanghe maintains a commitment to product quality despite short-term revenue pressures, with a robust product matrix covering all price ranges and a significant reserve of 700,000 tons of raw liquor [5][7]. Group 3: Product Development - In 2025, Yanghe continues its "dual famous liquor, multi-brand, multi-category" strategy, adapting to consumer segmentation trends and enhancing its risk resilience [5]. - The company has launched six new products this year, including upgraded versions of existing brands, which are expected to generate excitement in the market [7]. - Yanghe's substantial raw liquor reserves and innovative product capabilities position it well for future growth, making it an attractive option for long-term investors [7].

Core Viewpoint - The 2025 Nanjing Marathon is set to take place on November 16, with 30,000 runners participating, supported by the official sponsor Yanghe Co., Ltd, marking a significant event in the city known as the birthplace of marathon in China [1][3]. Group 1: Event Overview - The Nanjing Marathon has been successfully held for eight years since 2015 and has recently been awarded the "World Athletics Gold Label" status, elevating it to a top-tier global event [3]. - Yanghe Co., Ltd has been a long-time supporter of the Nanjing Marathon, celebrating the spirit of perseverance and passion through its products [6]. Group 2: Pre-Event Activities - A three-day Nanjing Marathon Expo will take place from November 13 to 15, featuring engaging activities such as "Citywide Search for '9'" and "Citywide Search for '7'" to enhance the experience for participants and spectators [7]. - Participants with race numbers ending in "9" or "7" can receive various gifts, including bottles of Yanghe's premium liquor, based on the specific number combinations [8][9]. Group 3: Brand Integration - Yanghe Co., Ltd aims to integrate sports spirit into its brand ethos, promoting a lifestyle that resonates with the values of marathon running and active living [12]. - The company has been involved in various sports events, including marathons and international competitions, showcasing its commitment to promoting a vibrant and active lifestyle [12].

Core Viewpoint - Yanghe Co., Ltd. demonstrated resilience in the face of macroeconomic pressures and limited consumer scenarios, achieving a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan in the first three quarters of 2025, driven by product structure upgrades, brand strength consolidation, and channel efficiency optimization [1] Product Structure Optimization - The optimization of product structure is a key advantage highlighted in Yanghe's Q3 report. The company focuses on a high-end strategy, concentrating its product matrix in high value-added areas to lay a solid foundation for long-term development [2] - Yanghe continues to promote a "dual-name liquor, multi-brand, multi-category" collaborative development strategy, with products like Dream Blue Handcrafted Class, Dream Blue M9, and others enhancing its high-end matrix while also catering to diverse consumer needs [2] Brand Momentum Activation - Yanghe is effectively navigating the challenges posed by changing economic conditions and consumer preferences through diversified marketing initiatives, which have strengthened brand reputation and expanded consumer reach [4] - The company has engaged in cultural activities and collaborations, such as co-branding with China Rocket and creating limited edition products, which have garnered significant market attention and positive feedback [4][6] Channel Structure Evolution - Yanghe is implementing a strategy focused on inventory reduction, enhancing brand strength, and stabilizing prices, resulting in a double-digit reduction in overall market inventory and alleviating channel pressure [9] - The company emphasizes deepening its core markets while expanding nationally, with targeted market development and resource allocation to enhance sales contributions [9] - By transforming distributors from mere "transporters" to "brand operation partners," Yanghe is increasing channel stickiness and focusing resources on key terminals and influential commercial leaders [9]

Core Insights - The Chinese liquor industry is experiencing a "bottoming out" phase in 2025, as reflected in the performance reports of various companies, including Yanghe Co., which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters [1][3] Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventories and price inversions [3] - The industry is transitioning from a phase of simultaneous volume and price growth to a focus on quality preservation among leading companies [3] Company Strategy - Yanghe Co. is adopting a strategy focused on "de-stocking, enhancing momentum, and stabilizing prices," with an emphasis on reducing channel inventory through various promotional measures [3][5] - The company is utilizing a "digital de-stocking" approach, which allows for efficient promotion and demand matching, thereby enhancing channel resilience [5] Product and Brand Development - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges [7] - Despite short-term revenue pressures, Yanghe maintains its investment in product quality, with significant resources allocated to premium production facilities and a strong brand identity [7][9] Market Positioning - The company has launched six new products this year, including upgraded versions of existing lines, which have generated excitement in the market [9] - Yanghe's substantial raw liquor inventory and innovative capabilities position it well for future growth, even during challenging market conditions [9]

Core Insights - The Chinese liquor industry is currently experiencing a "bottoming out" phase, as evidenced by the performance reports of companies like Yanghe, which reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters of 2025, reflecting a common trend during the industry's adjustment period [1][3]. Industry Overview - In 2025, nearly 80% of liquor companies are facing market challenges, with traditional peak seasons failing to generate expected sales, leading to high channel inventory and price inversions [1][3]. - The industry is transitioning from a golden era of simultaneous volume and price growth to a focus on quality preservation among leading companies [1][3]. Company Strategy - Yanghe's strategy for 2025 emphasizes "de-stocking, enhancing momentum, and stabilizing prices," with a focus on reducing channel inventory through various promotional measures, resulting in a double-digit reduction in overall market inventory [1][3]. - The company employs a unique approach to inventory reduction by promoting sales rather than imposing sales targets, utilizing strategies like QR code red envelopes and banquet policies to engage high-net-worth consumers [3][4]. Digital Transformation - Yanghe's digital infrastructure is enhancing efficiency by enabling promotional policies to reach terminals directly and using data analytics to match demand accurately, thereby reducing burdens on channels and increasing effectiveness [3][4]. Product Strategy - Yanghe continues to implement a "dual famous liquor, multi-brand, multi-category" strategy, creating a comprehensive product matrix that spans all price ranges, which strengthens its risk resilience [4][5]. - Despite short-term revenue pressures, Yanghe maintains its investment in product quality, with significant resources dedicated to premium storage and traditional craftsmanship, which fosters consumer loyalty [5][7]. Market Positioning - The company has launched six new products this year, including upgraded versions of existing lines and new entries that have generated excitement in the market, indicating a strong commitment to innovation [7]. - Yanghe's substantial raw liquor reserves and product innovation capabilities position it well for future growth, suggesting that the current challenging period may serve as a foundation for a new phase of expansion for long-term investors [7].