登城墙、赏花灯、迎新春。2月15日晚，华灯初上的西安城墙永宁门外绚丽的花灯点亮了新春的氛围，千年城垣瞬间化作流光溢彩的光影长 廊，吸引无数游人登临揽胜。 西安城墙新春灯会 西安城墙新春灯会 西安城墙新春灯会 81天超长展期横跨元旦、春节、元宵节三大节点，既拉长文化IP热度，更让冬日古城焕发生机，为游客提供错峰赏灯的舒适体验。 西安城墙新春灯会 记者了解到，今年的城墙新春灯会以"千灯映长安・午马迎春来"为核心主题，以"国宝焕新·光耀长安"为主线，串联"国宝焕新颜""诗韵长安 城""奔腾生肖马"三大板块。 西安城墙新春灯会 夜幕下的西安城墙宛如璀璨巨龙蜿蜒舒展，东起建国门、西至含光门的南段城墙上，数十组重磅灯组光彩夺目，构成热闹非凡的光影图景。市 民游客拾级而上，脚下千年城砖与身旁流光溢彩相映，尽览"灯在城中亮，人在画中游"的绝美意境。 西安城墙新春灯会 西安城墙新春灯会 除光影盛宴外，灯会期间还将举办系列文化活动，为市民游客提供多元沉浸式体验。据悉，本届灯会全面采用环保材料与节能技术，并通过智 慧管理系统加强客流引导与安全保障，着力营造绿色、安全、温馨的节庆氛围。 起点新闻记者 李典晴 审核：史宝军 张建成 编 ...

岁末逢春至，起舞迎新年。佳节临近，各地节日活动新意勃发，文化市场人气高涨。走进剧场，随光影变幻和纷飞舞步沉入一段故事、感受文 化之美，成为假日消费的一股新潮流。 2022年，习近平总书记给中国东方演艺集团的艺术家们回信，勉励他们为建设社会主义文化强国再立新功。 霓裳织千秋，舞步映山河。舞剧《永乐未央》由中国东方演艺集团"80后""90后"为主的新生代主创团队耗时两年半精心创排，以20世纪50年代 永乐宫迁建工程为核心叙事线索，在多次实地采风的基础上，将"古建、壁画、琉璃、传承"四重美学维度融入剧情，让文物在舞蹈艺术 中"活"了起来。 这是2026年1月1日拍摄的舞剧《永乐未央》演出剧照。 这是舞剧《永乐未央》中《璇玑万象》段落的排练现场（2025年7月16日摄）。 今年1月，由中国东方演艺集团创排的舞剧《永乐未央》开启全年巡演，上座率居高不下，还将登上多地春晚舞台，为开年文化市场增添了一 抹亮色。 百花绽新姿，舞动中国魂。总书记的殷殷嘱托，也激励着全国艺术工作者的创作热情。近年来，各地艺术院团扎根传统文化宝库、发掘本地文 化特色，为时代放歌、为人民起舞，借助新技术、新平台触达中外观众，讲述着真实、饱满、生动的 ...

Core Viewpoint - The dance drama "Tian Gong Kai Wu" is set to perform in Shanghai for the fifth time, showcasing a blend of traditional Chinese culture and modern artistic expression, aiming to resonate emotionally with audiences and promote cultural recognition [2][4]. Group 1: Performance and Audience Engagement - Since its tour began in July 2024, "Tian Gong Kai Wu" has performed in 38 cities, with over 144 shows and an audience exceeding 100,000, achieving over 1 billion online exposures [2]. - The production features innovative elements such as a "Heavenly Craftsman Male Troupe" and a robot bowing at the end, which have garnered significant media attention [3]. - The portrayal of the elderly Song Yingxing by dancer Ma Jiaolong emphasizes the character's emotional journey, highlighting themes of perseverance and the importance of knowledge and skill transmission [3]. Group 2: Cultural Impact and Recognition - The audience demographic shows a high engagement from younger generations, with 60% of viewers being born in the 1990s and 2000s, indicating a successful effort to awaken cultural recognition through a youthful expression [4]. - The drama has been a highlight at the third China-Greece International Theatre Festival, receiving enthusiastic responses from international audiences, including a 15-minute standing ovation in Athens [4]. - The production serves as a bridge between Chinese and Greek civilizations, demonstrating the timeless appeal of traditional culture and its ability to transcend language and geographical barriers [4].

Core Viewpoint - The 2026 Spring Festival Gala has successfully completed its fourth rehearsal, showcasing a mature and well-coordinated performance that blends traditional culture with innovative expressions and cross-cultural artistic integration [1][3][5]. Group 1: Performance Highlights - The gala features a variety of performances, including the song "Lichun," which captures the essence of spring with its gentle melody and poetic imagery [3]. - The song "Mama Has a Cinema" reflects the growth of children through nostalgic lyrics, emphasizing the passage of time and emotional connections [3]. - The symphonic street dance "New Year’s Voice" creatively interprets different musical instruments, blending elegance and humor to convey the spirit of spring [3]. Group 2: Cultural Significance - The gala is rooted in China's rich traditional culture and aims to showcase the beauty of cultural integration through diverse performances, such as the dance "Tadi Weijie," which combines various ethnic dance styles [5]. - Artists from different countries, including Jackie Chan and Lionel Richie, perform together, symbolizing a shared hope for the New Year across cultural boundaries [5]. - The successful application for UNESCO heritage status has further established the Spring Festival as a vital cultural link between China and the world, with approximately one-fifth of the global population celebrating this festival in various forms [5].

本报讯(记者李豪悦)近日，《原神》迎来上线以来第六个"海灯节"。"海灯节"脱胎于中国传统春节和元 宵节，该节日已经成为全球《原神》玩家的新年俗。每年"海灯节"的剧情、玩法与角色设计，都会融入 传统文化元素。在此背景下，全球玩家领略了不少优秀的非遗传统，如傩面、戏曲、舞狮、藤编等。 今年，该游戏带来了效仿诗经文体的诗歌《琅风.兹白》，以及国风角色"白马仙人"兹白。 在游戏内延续优秀传统文化表达的同时，《原神》也将海灯节氛围进一步延伸至现实生活。线上线下 （300959）联动构建起更立体的节庆体验，也让海灯节成为全球玩家在农历新年期间共享年味、寄托情 感的仪式性节点。 春节期间，《原神》联合上海南站、虹桥火车站打造多处"海灯节"主题打卡装置，通过灯箱、立柱、主 题墙绘等形式营造节庆氛围，云堇、嘉明、香菱等一众玩家们熟悉的来自璃月地区的游戏角色，有的赏 灯火，有的在一起吃团圆饭，有的写下节日祝词。 此外，今年《原神》还作为国产头部IP首次参加支付宝新春集福活动，借势平台新春营销进一步扩大内 容声量，带动更多用户参与到本届海灯节中。 从线上内容创作到线下场景联动，《原神》正以数字技术为桥梁，将传统节庆文化融入当代生活 ...

Core Insights - The article highlights the innovative approach of the Shaanxi Provincial Song and Dance Theatre in utilizing "group broadcasting" as a new online performance format to promote traditional culture and reach younger audiences [1] Group 1: "Group Broadcasting" Initiative - The Shaanxi Provincial Song and Dance Theatre has partnered with short video platforms to actively develop "group broadcasting" [1] - This initiative involves extracting classic segments from offline performances and adapting them for quicker-paced viewing suitable for small screens [1] - Performers are encouraged to participate in the creation, rehearsal, and operation of live broadcasts during their spare time, with income linked to performance metrics [1] Group 2: Performance Impact - The highest single-session exposure for the theatre's live broadcasts has exceeded 5 million views [1] - The "group broadcasting" initiative has contributed to an approximate 10% increase in offline ticket sales [1] - The innovative performances, blending classical dance with contemporary aesthetics, have gained popularity among younger audiences [1]

Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. (referred to as "Yanghe") emphasizes high-quality development and cultural heritage in the Chinese liquor industry, aiming to integrate corporate growth with national development and social responsibility [3][4]. Group 1: Corporate Responsibility and Social Engagement - Yanghe actively supports national aerospace initiatives, linking the dreams of ordinary people with significant national achievements, such as the successful launch of the Long March 5 rocket [4]. - The company has established various charitable foundations, including the "Dream Blue Public Welfare Fund" and the "Dream Education Development Fund," contributing to educational support across China [4]. - In recognition of its charitable efforts, Yanghe was awarded the "Jiangsu Charity Award" by the Jiangsu Provincial Government, being one of the 30 most charitable enterprises [4]. Group 2: Production Capacity and Quality Assurance - Yanghe boasts over 70,000 premium fermentation pits and 2,020 ancient fermentation pits, recognized by Guinness World Records as the largest group of liquor fermentation pits [5]. - The company has an annual production capacity of 160,000 tons of raw liquor, with high-end ceramic jar liquor reserves of 340,000 tons and a total storage capacity of 1 million tons [5]. - Yanghe continues to refine its craftsmanship, with products like "Dream Blue Handcrafted Class" receiving certification as "Chinese High-End Vintage Liquor" [5]. Group 3: Cultural Heritage and Innovation - Yanghe's brewing tradition dates back to the Han Dynasty, with its techniques recognized as a national intangible cultural heritage [6]. - The company actively participates in cultural projects, including collaborations with television series and cultural exhibitions, to promote traditional Chinese culture [6]. - Yanghe has launched various cultural and creative products, integrating traditional craftsmanship with modern trends [6]. Group 4: Global Market Expansion - Yanghe has accelerated its internationalization efforts, becoming the official beverage sponsor for the Shanghai Cooperation Organization Tianjin Summit, showcasing its quality on a global stage [7]. - The company currently operates in 86 countries and regions, with plans to establish five overseas cultural exchange centers in Cambodia, Thailand, Malaysia, Canada, and the United States by 2025 [7]. - Yanghe aims to connect global markets through its products, participating in nearly 30 international wine exhibitions annually [7].

Core Viewpoint - The premiere of the Southern Music "Dream of the Red Chamber" marks a significant cultural innovation, merging a world intangible cultural heritage with a classic Chinese literary masterpiece, filling a 300-year gap in Southern Music's history [7][13]. Group 1: Performance and Artistic Innovation - The Southern Music "Dream of the Red Chamber" integrates traditional Southern Music with the narrative of the classic novel, creating a new narrative logic that connects instruments, characters, and fate [7][9]. - The performance features a unique visual design centered around the theme of "dream," utilizing lighting to create an illusionary space that enhances the audience's experience [8][10]. - The production employs a "five generations on stage" approach, showcasing a diverse cast from different age groups, which revitalizes Southern Music through a mentorship model [9][12]. Group 2: Cultural Significance and Future Plans - The production aims to promote traditional culture globally, with plans to collaborate with cinemas and perform in Southeast Asia and Europe, using "Dream of the Red Chamber" as a vehicle to tell Chinese stories [12][14]. - There is a long-term vision to create a series of adaptations that transform literary classics into Southern Music, ensuring the continued vitality of this intangible cultural heritage [12][14]. - The creative team emphasizes the importance of balancing tradition and innovation, ensuring that the core elements of Southern Music are preserved while exploring new narrative forms [11][13].

Core Viewpoint - The 7th Huang Gongwang Theme Cross-Strait Cultural and Creative Design Competition aims to promote the integration of cultural and creative industries across the Taiwan Strait, encouraging innovation in traditional culture through modern design and technology [1][2]. Group 1: Event Overview - The competition has successfully attracted over 360 universities from both sides of the Taiwan Strait, with nearly 3,000 entries collected over six previous editions, establishing itself as a significant platform for youth creativity and Eastern aesthetics [1]. - This year's theme is "Cunran Time · Qi Yun Oriental," encouraging participants to draw inspiration from Huang Gongwang's artistic spirit and utilize AI technology for cultural innovation and product design [1][3]. Group 2: Industry Collaboration - Experts and industry representatives discussed the integration of modern aesthetics with market demands, the upgrading of intangible cultural heritage techniques, and the iterative innovation of cultural products during the exchange meeting [2]. - Collaboration between Taiwanese and mainland teams in cultural IP operation and AI technology application is seen as a way to create new cultural business models [2]. Group 3: Competition Details - The call for entries for this year's competition started on December 12, with evaluations focusing on creativity, aesthetic expression, cultural connotation, AI technology application, craftsmanship, and market transformation [3]. - Award-winning creators will receive support for cultural brand incubation, aiming to deepen resource connections between the two sides and enhance understanding among youth through creative practices [3].

Core Viewpoint - The article highlights a special Mid-Autumn Festival flight organized by Hunan Airlines, which creatively integrates cultural elements and enhances passenger experience during the festive season [1][10]. Group 1: Flight Experience - The flight from Kunming to Changsha featured a unique welcome message that set a festive tone for passengers, emphasizing the theme of reunion during the Mid-Autumn Festival [1]. - Passengers participated in a "Cloud Lantern Riddle" event, receiving traditional mooncakes and themed postcards, which fostered interaction and engagement among travelers [3][10]. - The flight provided an excellent view of the moon, enhancing the overall experience of celebrating the festival in the sky [10]. Group 2: Cultural Significance - The event included a "Cloud Story Sharing Session," where passengers shared their personal Mid-Autumn memories, highlighting the emotional connections tied to the festival [5][7]. - A symbolic mooncake was shared between representatives from Hunan and Yunnan, representing unity and cultural ties between the two regions [8][9]. - The flight was described as a moving cultural space, showcasing Hunan's local elements and traditions, thus promoting cultural continuity in modern times [10]. Group 3: Company Objectives - Hunan Airlines aimed to create a unique and memorable flying experience for passengers during the Mid-Autumn Festival by deeply exploring and integrating local cultural elements into their service [10].