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传统文化创新表达
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“团播”火了!她们在直播间演绎千年古韵
Xin Hua Wang· 2026-01-17 02:00
Core Insights - The article highlights the innovative approach of the Shaanxi Provincial Song and Dance Theatre in utilizing "group broadcasting" as a new online performance format to promote traditional culture and reach younger audiences [1] Group 1: "Group Broadcasting" Initiative - The Shaanxi Provincial Song and Dance Theatre has partnered with short video platforms to actively develop "group broadcasting" [1] - This initiative involves extracting classic segments from offline performances and adapting them for quicker-paced viewing suitable for small screens [1] - Performers are encouraged to participate in the creation, rehearsal, and operation of live broadcasts during their spare time, with income linked to performance metrics [1] Group 2: Performance Impact - The highest single-session exposure for the theatre's live broadcasts has exceeded 5 million views [1] - The "group broadcasting" initiative has contributed to an approximate 10% increase in offline ticket sales [1] - The innovative performances, blending classical dance with contemporary aesthetics, have gained popularity among younger audiences [1]
品质立身 文化筑基 洋河股份:致力民族品牌高质量发展
Ren Min Wang· 2026-01-09 01:19
Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. (referred to as "Yanghe") emphasizes high-quality development and cultural heritage in the Chinese liquor industry, aiming to integrate corporate growth with national development and social responsibility [3][4]. Group 1: Corporate Responsibility and Social Engagement - Yanghe actively supports national aerospace initiatives, linking the dreams of ordinary people with significant national achievements, such as the successful launch of the Long March 5 rocket [4]. - The company has established various charitable foundations, including the "Dream Blue Public Welfare Fund" and the "Dream Education Development Fund," contributing to educational support across China [4]. - In recognition of its charitable efforts, Yanghe was awarded the "Jiangsu Charity Award" by the Jiangsu Provincial Government, being one of the 30 most charitable enterprises [4]. Group 2: Production Capacity and Quality Assurance - Yanghe boasts over 70,000 premium fermentation pits and 2,020 ancient fermentation pits, recognized by Guinness World Records as the largest group of liquor fermentation pits [5]. - The company has an annual production capacity of 160,000 tons of raw liquor, with high-end ceramic jar liquor reserves of 340,000 tons and a total storage capacity of 1 million tons [5]. - Yanghe continues to refine its craftsmanship, with products like "Dream Blue Handcrafted Class" receiving certification as "Chinese High-End Vintage Liquor" [5]. Group 3: Cultural Heritage and Innovation - Yanghe's brewing tradition dates back to the Han Dynasty, with its techniques recognized as a national intangible cultural heritage [6]. - The company actively participates in cultural projects, including collaborations with television series and cultural exhibitions, to promote traditional Chinese culture [6]. - Yanghe has launched various cultural and creative products, integrating traditional craftsmanship with modern trends [6]. Group 4: Global Market Expansion - Yanghe has accelerated its internationalization efforts, becoming the official beverage sponsor for the Shanghai Cooperation Organization Tianjin Summit, showcasing its quality on a global stage [7]. - The company currently operates in 86 countries and regions, with plans to establish five overseas cultural exchange centers in Cambodia, Thailand, Malaysia, Canada, and the United States by 2025 [7]. - Yanghe aims to connect global markets through its products, participating in nearly 30 international wine exhibitions annually [7].
千年南音首遇“红楼”
Xin Lang Cai Jing· 2025-12-23 23:14
Core Viewpoint - The premiere of the Southern Music "Dream of the Red Chamber" marks a significant cultural innovation, merging a world intangible cultural heritage with a classic Chinese literary masterpiece, filling a 300-year gap in Southern Music's history [7][13]. Group 1: Performance and Artistic Innovation - The Southern Music "Dream of the Red Chamber" integrates traditional Southern Music with the narrative of the classic novel, creating a new narrative logic that connects instruments, characters, and fate [7][9]. - The performance features a unique visual design centered around the theme of "dream," utilizing lighting to create an illusionary space that enhances the audience's experience [8][10]. - The production employs a "five generations on stage" approach, showcasing a diverse cast from different age groups, which revitalizes Southern Music through a mentorship model [9][12]. Group 2: Cultural Significance and Future Plans - The production aims to promote traditional culture globally, with plans to collaborate with cinemas and perform in Southeast Asia and Europe, using "Dream of the Red Chamber" as a vehicle to tell Chinese stories [12][14]. - There is a long-term vision to create a series of adaptations that transform literary classics into Southern Music, ensuring the continued vitality of this intangible cultural heritage [12][14]. - The creative team emphasizes the importance of balancing tradition and innovation, ensuring that the core elements of Southern Music are preserved while exploring new narrative forms [11][13].
以“科技+创意”展现传统文化之美
Core Viewpoint - The 7th Huang Gongwang Theme Cross-Strait Cultural and Creative Design Competition aims to promote the integration of cultural and creative industries across the Taiwan Strait, encouraging innovation in traditional culture through modern design and technology [1][2]. Group 1: Event Overview - The competition has successfully attracted over 360 universities from both sides of the Taiwan Strait, with nearly 3,000 entries collected over six previous editions, establishing itself as a significant platform for youth creativity and Eastern aesthetics [1]. - This year's theme is "Cunran Time · Qi Yun Oriental," encouraging participants to draw inspiration from Huang Gongwang's artistic spirit and utilize AI technology for cultural innovation and product design [1][3]. Group 2: Industry Collaboration - Experts and industry representatives discussed the integration of modern aesthetics with market demands, the upgrading of intangible cultural heritage techniques, and the iterative innovation of cultural products during the exchange meeting [2]. - Collaboration between Taiwanese and mainland teams in cultural IP operation and AI technology application is seen as a way to create new cultural business models [2]. Group 3: Competition Details - The call for entries for this year's competition started on December 12, with evaluations focusing on creativity, aesthetic expression, cultural connotation, AI technology application, craftsmanship, and market transformation [3]. - Award-winning creators will receive support for cultural brand incubation, aiming to deepen resource connections between the two sides and enhance understanding among youth through creative practices [3].
三万英尺高空过中秋,这个团圆日“飞”同一般
Core Viewpoint - The article highlights a special Mid-Autumn Festival flight organized by Hunan Airlines, which creatively integrates cultural elements and enhances passenger experience during the festive season [1][10]. Group 1: Flight Experience - The flight from Kunming to Changsha featured a unique welcome message that set a festive tone for passengers, emphasizing the theme of reunion during the Mid-Autumn Festival [1]. - Passengers participated in a "Cloud Lantern Riddle" event, receiving traditional mooncakes and themed postcards, which fostered interaction and engagement among travelers [3][10]. - The flight provided an excellent view of the moon, enhancing the overall experience of celebrating the festival in the sky [10]. Group 2: Cultural Significance - The event included a "Cloud Story Sharing Session," where passengers shared their personal Mid-Autumn memories, highlighting the emotional connections tied to the festival [5][7]. - A symbolic mooncake was shared between representatives from Hunan and Yunnan, representing unity and cultural ties between the two regions [8][9]. - The flight was described as a moving cultural space, showcasing Hunan's local elements and traditions, thus promoting cultural continuity in modern times [10]. Group 3: Company Objectives - Hunan Airlines aimed to create a unique and memorable flying experience for passengers during the Mid-Autumn Festival by deeply exploring and integrating local cultural elements into their service [10].
《黑神话:悟空》之后 又一国产3A游戏承载中国文化登陆全球
Xin Hua Wang· 2025-07-24 11:52
Group 1 - The core viewpoint of the articles highlights the successful global launch of the Chinese AAA game "Mingmo: Yuanshu Zhi Yu," which integrates Chinese culture and mythology, following the success of "Black Myth: Wukong" [1][2] - The game achieved significant pre-sale success, topping the Steam global sales chart (excluding free games) and demonstrating increasing international interest in Chinese single-player games [1] - The development team conducted extensive field research and 3D scanning of cultural sites in Sichuan to authentically represent regional characteristics in the game [1][3] Group 2 - The game features traditional Ming Dynasty clothing, which has garnered attention for its cultural representation, with hopes for more games to promote Hanfu culture [2] - The success of "Black Myth: Wukong" is seen as a model for future Chinese games entering international markets, emphasizing the need for continuous innovation in gameplay, narrative, and cultural expression [2][3] - The gaming industry in Chengdu is thriving, with over 6,000 digital cultural enterprises contributing to the development of original projects, including major hits like "Nezha" and "Honor of Kings" [2][3] Group 3 - The collaborative efforts of over 60 upstream and downstream companies contributed to the artistic and musical elements of "Mingmo: Yuanshu Zhi Yu," indicating a growing talent pool and technical chain in China's single-player game sector [3] - The trend of high-quality and diverse Chinese single-player games is gaining traction in international markets, providing overseas players with a glimpse into unique Chinese aesthetics and mythological narratives [3] - The Chinese gaming market reported actual sales revenue of 325.783 billion RMB and a user base of 674 million, with overseas sales of self-developed games reaching 18.557 billion USD [3]
首届西溪与水浒少儿绘画大赛启动征集
Hang Zhou Ri Bao· 2025-06-03 02:56
Group 1 - The first West Lake and Water Margin Children's Painting Competition aims to bridge the cultural dialogue between Xixi Wetland and Water Margin culture, encouraging creativity among children [1] - The event is part of the 20th anniversary celebration of Xixi National Wetland Park, showcasing the achievements in protection, management, operation, and research over the past two decades [2] - The competition is designed to enhance the cultural IP value of Water Margin and drive the integration of culture and tourism [2] Group 2 - The competition features innovative forms of artistic expression, allowing children to transform the textures of the wetland into artistic language [1] - Notable comic artist Tsai Chih Chung serves as the chief judge, providing participants with opportunities for direct interaction and learning from an art master [2] - Outstanding participants may be appointed as "Xixi Wetland Water Margin Cultural Special Young Painters," with their works showcased in exhibitions and on public platforms [2][3]