来源：证券日报 作者：于宏 App是券商服务广大投资者的一线阵地，也是外界观察券商服务升级与创新的重要窗口。从最新出炉的 数据来看，11月份，证券类服务应用（App）月活跃人数（以下简称"月活"）合计达1.72亿，环比增长 2.06%。同时，为把握投资者开户数量持续攀升带来的获客机遇，券商密集推动旗下App的更新迭代， 依托AI工具助推服务模式进一步智能化、精细化，以在"用户争夺战"中抢占先机。 两券商App月活超千万 11月份，虽然A股市场有所调整，但投资者新开账户数仍保持环比增长态势。上交所数据显示，全市场 11月份新开账户255.06万户（包含A股、B股和基金），环比增长3.38%。 值得一提的是，第三方类证券服务应用依然保持着显著的流量优势，11月份，同花顺、东方财富、大智 慧月活规模分别为3631.51万、1770.44万、1262.98万，分别环比增长1.49%、0.81%、2.39%。 竞争日益激烈 在市场交投活跃态势下，证券行业在用户争夺方面的竞争也日益激烈，各家券商纷纷加速推动移动端的 功能迭代与服务创新，并深化AI工具与各业务场景的融合，以提升服务质效、优化用户投资体验。 纵观行业发展态势 ...

本报记者 于宏 从券商App近期更新案例来看，AI已成为券商推动App迭代与服务创新的核心抓手。例如，中金财富证 券旗下App"中金财富"新设"AI小看板"功能，通过智能交互，帮助投资者迅速掌握实时市场行情与热点 信息，并依托金融大模型推出AI数字人"Jinn"以及AI智能体"中金财富投资助手"，致力于为投资者提供 更智能、更专业的财富管理陪伴式服务；东吴证券也持续推动AI技术在旗下App"东吴秀财"中的落地， 推出AI盯盘、AI信号、AI对话等功能，基于用户持仓自选数据，为投资者提供实时智能解读和个性化 交易时机参考。 "券商纷纷依托AI大模型对旗下App进行迭代升级，体现出证券行业正持续深化在智能服务方面的布 局，希望通过对前沿技术的应用加速重塑服务模式与客户体验。"深圳市优美利投资管理有限公司董事 长贺金龙向《证券日报》记者表示，智能技术的应用能够显著提升券商对客户需求的响应效率和个性化 服务水平，同时有助于券商进一步获取细化的用户数据，为其后续角色转变为财富管理综合服务商打下 坚实基础。 此外，智能投顾也是券商App优化布局的重点领域。在传统的服务机制之下，受限于人力资源成本，投 顾服务资源往往更加向 ...

Core Insights - The number of brokerage apps with over 1 million monthly active users reached 25, showing a positive month-on-month growth with an average increase of 3.35% in March compared to February [1][2] - The highest month-on-month growth was observed in Xinda Securities' app "Xinda Tianxia" with an increase of 5.29%, while the lowest growth was in Huaxi Securities' app "Huacai Rensheng" with an increase of only 2.07% [1][2] Monthly Active User Growth of Brokerage Apps - The top brokerage apps by month-on-month growth in March are as follows: - 1st: "Zhangle Caifutong" by Huatai Securities with a growth of 2.79% [2] - 2nd: "Guotai Haitong Junhong" by Guotai Junan Securities with a growth of 2.66% [2] - 3rd: "Ping An Securities" with a growth of 2.80% [2] - 4th: "Zhaoshang Securities" with a growth of 4.37% [2] - 5th: "CITIC Securities Xin E-Tou" with a growth of 3.95% [2] - 6th: "Guotai Haitong Tongcai" by Haitong Securities with a growth of 2.38% [2] - 7th: "Qingting Diankin" by CITIC JianTou Securities with a growth of 4.09% [2] - 8th: "GF Securities Yitaojin" with a growth of 3.84% [2] - 9th: "Xiaofang" by Fangzheng Securities with a growth of 3.53% [2] - 10th: "China Galaxy Securities" with a growth of 2.75% [2] - Other notable apps include "Xinda Tianxia" by Xinda Securities with a growth of 5.29% and "Yuli Bao" by Industrial Bank with a growth of 5.89% [2]