Core Viewpoint - The recent performance of Wufangzhai (五芳斋) has been disappointing, with declining sales and stock prices, raising concerns among shareholders and the market [2][3]. Group 1: Shareholder Engagement - Wufangzhai announced a gift of rice dumpling gift boxes to eligible shareholders, with a specific offer for those holding 1,000 shares or more [1]. - The gift box contains 20 dumplings, weighing 4 kg, and is priced at 159.60 yuan [1]. Group 2: Financial Performance - For the year 2024, Wufangzhai reported revenue of 2.251 billion yuan, a year-on-year decline of 14.57% [2]. - The net profit attributable to shareholders was 142 million yuan, down 14.24% year-on-year [2]. - Revenue from the rice dumpling product line was 1.579 billion yuan, reflecting an 18.64% decrease, with a volume drop of 11,400 tons [2]. Group 3: Market Reaction - Wufangzhai's stock price has fallen over 30% in the past year, and since its IPO in 2022, the market capitalization has shrunk by more than 60% [3]. - The company faced a controversy regarding foreign objects found in its rice dumpling products, which has further impacted its reputation [3].

Core Viewpoint - The company, Wufangzhai, has initiated a promotional event to distribute rice dumpling gift boxes to shareholders, which has sparked mixed reactions from the public regarding the timing and intent of the giveaway [1][3]. Company Actions - Wufangzhai announced that it will provide rice dumpling gift boxes to shareholders holding 1,000 shares or more, with a claim period from May 28 to June 8 [1]. - The company emphasized that this initiative is part of a tradition of gifting during festive seasons, similar to a previous event during the Mid-Autumn Festival [3]. Financial Implications - The rice dumpling gift box, weighing 2,000 grams and containing 20 dumplings, is priced at 169 yuan. With 12,440 shareholders as of March 31, the total cost of the giveaway is estimated at approximately 2.1 million yuan, with a cost of about 927,400 yuan based on a gross margin of 44.16% [3][5]. Industry Context - Wufangzhai, founded in 1921 and recognized as one of the first "Chinese Time-Honored Brands," has faced challenges, including a 20.92% decline in rice dumpling sales volume and an 18.64% drop in revenue to 1.579 billion yuan last year [5][6]. - The company has also been involved in a controversy related to a product recall from a partner company, which may impact its sales during the upcoming Dragon Boat Festival [6].

Group 1 - Zhejiang Wufangzhai Industrial Co., Ltd. announced a cash dividend of 0.5 yuan per share (before tax) for the year 2024, with a total cash dividend distribution of 96.7572 million yuan [1] - The company is also providing a "zongzi" gift box to shareholders as part of its initiative to promote traditional culture and enhance product recognition [1] - Shareholders holding 1,000 shares or more as of April 28 can claim the "Fengnian Wufang" zongzi gift box [1] Group 2 - Many listed companies are increasingly adopting creative ways to reward shareholders beyond traditional cash dividends, such as product tasting events and discount coupons [2] - This trend reflects a growing recognition that shareholders are also consumers, which helps strengthen the connection and sense of belonging between the company and its shareholders [2][3] - Offering core products directly to shareholders enhances their understanding of the company's business and product quality, fostering trust and interest in the company's offerings [3]

Core Viewpoint - Zhejiang Wufangzhai Industrial Co., Ltd. is giving free rice dumpling gift boxes to shareholders holding over 1,000 shares to promote traditional culture and enhance product awareness [2][3]. Group 1: Shareholder Benefits - Shareholders must hold at least 1,000 shares as of April 28 to qualify for the free dumpling gift box [2]. - The cost to hold 1,000 shares at the closing price of 20.25 yuan is approximately 20,250 yuan [2]. - The dumpling gift box contains 20 dumplings, weighing 4 kg, and is priced at 159.60 yuan on JD.com [2]. Group 2: Financial Performance - Wufangzhai's key sales revenue occurs in the second quarter, with 2024 Q2 revenue reported at 1.374 billion yuan, accounting for 60% of the total annual revenue of 2.251 billion yuan [3]. - The net profit for Q2 was 303 million yuan, while other quarters recorded losses, leading to an annual net profit of 142 million yuan [3]. Group 3: Investor Relations - The company is open to feedback from shareholders regarding its development and products [2][4]. - Wufangzhai's response to shareholder inquiries indicates a commitment to improving investor relations management [4][5]. - The company is considering suggestions to lower the shareholding threshold for receiving dumplings, although the current threshold remains at 1,000 shares [5].

Group 1 - The company, Wufangzhai, announced a gift of "Fengnian Wufang" rice dumpling gift boxes to shareholders holding at least 1,000 shares as of April 28, 2025 [1] - The application period for shareholders to claim the gift is from May 28 to June 8, 2025, and they can submit their information via WeChat or email [1] - Shareholders are encouraged to provide feedback on the company's development or products during this period through the investor email [1] Group 2 - The initiative aims to promote traditional Chinese culture and enhance shareholder engagement [1] - The company stated that this activity will not have a substantial impact on its operations [1]