证券日报网12月9日讯汤臣倍健（300146）在12月9日回答调研者提问时表示，线上渠道中抖音平台约占 两成，天猫和京东合计约占六成。主品牌收入占比超五成，健力多、lifespace收入占比均超过10%。 ...

| 猫和京东仍占有较高市场份额；跨境电商保持较好增长。公司后续将持续 | | --- | | 优化运营策略，加强社媒渗透，根据不同渠道的消费者需求和偏好推动主 | | 要品类迭代升级，优化策略人群和品牌资产，持续提升线上运营效率，在 | | 抖音及跨境寻求增量。 | | Q：公司线上分平台的收入占比、公司旗下各品牌收入占比 | | 线上渠道中抖音平台约占两成，天猫和京东合计约占六成。主品牌收 | | 入占比超五成，健力多、lifespace 收入占比均超过 10%。 | | Q：今年消费者复购的情况如何 | | 公司 较多，各产品间复购率存在差异。今年主品牌线上推出的几 SKU | | 大新品在拉动高消费人群增量方面表现较为亮眼。 | | Q：公司经销商数量近年来减少的原因 | | 主要是因为业务调整、经销商整合优化所致。鉴于公司持续探索新渠 | | 道、新品牌和新平台，未来经销商的持续优化还是会存在。 | | Q：公司在市值管理上有何措施 | | 公司聚焦主业，致力于推动公司长期有质量发展，同时通过实施积极、 | | 持续、稳定的分红政策及回购等措施增强投资者回报。上市以来公司累计 | | 现金分红金额占累 ...

Investment Rating - The report maintains an "Outperform" rating for the company, with a target price of RMB 14.56 per share based on a 28x PE for 2026 [4][8]. Core Insights - The company is expected to achieve steady growth due to consumer recovery, increased product volume, and benefits from channel reforms [4][8]. - In the first three quarters of 2025, the company reported a revenue of RMB 4.92 billion, a year-on-year decrease of 14.27%, while the net profit attributable to shareholders was RMB 907 million, showing a year-on-year increase of 4.45% [9][12]. - The third quarter of 2025 saw a revenue of RMB 1.38 billion, a year-on-year increase of 23.45%, and a net profit of RMB 171 million, marking a return to profitability [9][12]. Financial Summary - Total revenue for 2023 was RMB 9,407 million, with projections of RMB 6,838 million for 2024 and RMB 6,291 million for 2025, reflecting a year-on-year decrease of 27.3% [3]. - Net profit attributable to shareholders for 2023 was RMB 1,746 million, with projections of RMB 653 million for 2024 and RMB 785 million for 2025, indicating a significant decline in 2024 [3]. - The gross profit margin for Q3 2025 increased by 3.25 percentage points to 68.56%, attributed to a higher proportion of high-margin products [11]. Product and Operations Optimization - The company has implemented product and operational optimizations, resulting in revenue and profit growth in Q3 2025, partly due to a low base effect [10]. - The main brand's online and offline channels are differentiated, achieving a 70% separation, and approximately 20% of revenue in 2025 is contributed by new products [10]. Profitability Improvement - The company has seen a significant improvement in profitability, with a recurring net profit margin of 9.65% in Q3 2025, an increase of 11.81 percentage points year-on-year [11]. - The expense ratios for sales, management, R&D, and finance have decreased significantly, contributing to improved profitability [11]. Main Brand Growth - In Q3 2025, offline revenue reached RMB 669 million, a year-on-year increase of 39.38%, while online revenue was RMB 704 million, up 11.22% year-on-year [12]. - Revenue from the main brand and other products showed significant growth, with the main brand revenue increasing by 40.97% year-on-year [12].

Investment Rating - The report maintains an "Outperform" rating for the company [2] Core Insights - The company reported a total revenue of 3.532 billion yuan for H1 2025, a year-on-year decline of 23.4%, while the net profit attributable to shareholders was 737 million yuan, down 17.3%. In Q2 2025, revenue was 1.741 billion yuan, a decline of 11.5%, but net profit increased by 71.4% to 282 million yuan, aligning with market expectations [7] - Due to the ongoing external consumption environment and unstable market competition, the profit forecasts for 2025 and 2026 have been adjusted downwards, with new forecasts for 2027 introduced. The projected net profits for 2025-2027 are 707 million, 813 million, and 934 million yuan, respectively, reflecting year-on-year growth rates of 8.3%, 15.0%, and 14.9% [7] - The company is focusing on high-quality operations and actively reforming online and offline channels to adapt to external changes. Long-term growth is expected as the population's age structure improves and public health awareness increases [7] Financial Data and Profit Forecast - Total revenue projections for 2025 are set at 6.179 billion yuan, with a year-on-year decline of 9.6%. The gross profit margin is expected to be 67.3% [6] - The company achieved a gross profit margin of 68.4% in Q2 2025, an increase of 1.68 percentage points year-on-year, attributed to improved product structure from high-value new products [7] - The net profit margin for Q2 2025 reached 17.1%, up 8.86 percentage points year-on-year, driven by effective cost control [7] Revenue Breakdown - The main brand and "Jianli Duo" benefited from effective operational adjustments, with Q2 revenue for the main brand at 905 million yuan, down 17.0% year-on-year, and "Jianli Duo" at 210 million yuan, down 3.67% [7] - Online channel revenue was 918 million yuan, a decline of 12.07%, while offline channel revenue was 810 million yuan, down 10.69% [7] Price Performance Catalyst - Key catalysts for stock price performance include better-than-expected growth in major products and accelerated online channel development [7]

Core Viewpoint - The report from Huaxin Securities indicates that Tongchen Beijian has narrowed its revenue decline in Q2, optimizing resource allocation dynamically, leading to improved profitability [1] Revenue Performance - In H1 2025, the revenue for the main brand, Jianliduo, Lifespace domestic products, and overseas LSG was down by 28%, 30%, 34%, and up by 13% respectively, amounting to 1.888 billion, 0.411 billion, 0.138 billion, and 0.534 billion yuan [1] Sales Channels - Revenue from offline and online channels in H1 2025 decreased by 32% and 14% respectively, reaching 1.798 billion and 1.684 billion yuan [1] - The online channel is currently undergoing strategic adjustments, including the establishment of a self-broadcasting team to reduce expenses [1] - The offline channel focuses on cost reduction and efficiency improvement, optimizing the distribution system, with a net reduction of 147 distributors to 640 by the end of H1 2025 [1] Future Strategies - The company plans to stabilize its business through multiple strategies, including enriching SKU, lowering price points, and a distributor awakening plan [1] - The internal adjustments are ongoing, with significant improvement in profitability quarter-on-quarter, and expectations for a further narrowing of revenue decline and an increase in profit margins for the full year [1]