锚定新方向，共筑发展共识 1月10日，以"向上、向新、向前"为核心主题的2026年涪陵榨菜集团经销商大会在重庆朝天门来福士洲 际酒店成功举行。本次大会聚集涪陵榨菜集团家庭、餐饮、国际、新渠道四大事业部核心经销商，旨在 凝聚行业共识、汇聚渠道合力，共同研讨未来五年国家经济发展趋势下的企业机遇，并同步发布了8支 乌江新品，明确了2026年战略规划，为涪陵榨菜开启发展新征程筑牢渠道根基，也为行业高质量发展注 入龙头动能。 本次经销商大会议程紧凑、内容翔实，实现了战略部署与情感联结的双重落地。大会设签到、趋势解 读、案例分享、新品发布、经销商表彰、答谢晚宴等多个环节。其中涪陵榨菜集团党委书记、董事长、 总经理高翔发布的2026年业务战略规划赢得参会经销商认可；集团党委委员、副总经理皮林联合开展的 新产品发布，通过全面介绍产品特性、展示实物并详解场景运用方案，为渠道布局注入新动能，引发参 会经销商热烈关注。 逆势增长，核心产品全渠道发力 面对2025年消费市场挑战和机遇并存的宏观环境，涪陵榨菜集团凭借强劲韧性实现逆势增长。作为集团 业绩的核心支柱，稳居国民餐桌核心佐餐品类；年轻向的脆口榨菜芯以"轻盐嫩脆"优势，单场抖音 ...

Core Insights - The 2026 Fuling Pickle Group Dealer Conference was successfully held in Chongqing, focusing on the theme "Upward, New, Forward" to discuss future opportunities in the context of national economic development [1] - The conference gathered core dealers from four major business divisions: family, catering, international, and new channels, aiming to consolidate industry consensus and channel synergy [1][3] Strategic Planning - The agenda included strategic deployment, emotional connection, product launches, and recognition of dealers, with the 2026 business strategy presented by the Chairman and General Manager Gao Xiang receiving positive feedback [3] - The company aims for robust growth in 2026, focusing on stabilizing its core pickled vegetable business, optimizing layout, launching new products, and enhancing efficiency to support channel win-win [7][16] Market Performance - Fuling Pickle Group demonstrated resilience in the face of market challenges, achieving growth in key product categories, particularly with the "light salt tender crisp" pickled vegetables, which saw over 100,000 bags sold in a single Douyin live stream [5] - The international market grew by 14% despite trade tensions, while catering products successfully entered a well-known chain restaurant, indicating strong market penetration [7][13] Innovation and Product Development - Innovation is identified as the core driver of sustainable development, with the company securing two invention patents and launching 55 new products in 2025 [9] - New products such as "Light Salt Pickled Vegetables" and various sauces have gained popularity, with some topping Douyin's new product rankings shortly after launch [9][14] Future Outlook - The company plans to leverage the conference as a catalyst for optimizing organizational mechanisms and product development management systems, aiming to create a win-win ecosystem with dealers [16] - Fuling Pickle Group is committed to writing a new chapter for its century-old brand during the "14th Five-Year Plan" period, setting new benchmarks for industry development [16]

为精准触达不同圈层消费群体，乌江榨菜在双11期间加码直播营销，携手超级主播和达人打造立体主播 矩阵，实现销量与声量的双重爆发。活动期间，乌江榨菜联合李佳琦、与辉同行、交个朋友等5家超头 部主播开展专场直播，其中在李佳琦天猫直播间，乌江榨菜单场销售额便高达156万元，引爆即时消费 热潮。同时，乌江榨菜还完成近200场中腰部主播直播，形成全方位、广覆盖的传播态势，进一步扩大 了品牌影响力。 新品强势突围，"榨菜+"战略成效显著 除了经典产品的稳定发挥，乌江榨菜在"榨菜+"战略下推出的新品类，成为双11期间拉动增长的核心引 擎。乌江肉末豇豆、乌江老重庆杂酱以黑马之势冲进抖音新品榜、人气榜，双11期间累计销售额达 826.8万元，单日最高销售额突破40万元，成功摘下抖音"下饭酱"双十一好物榜冠、亚桂冠。与此同 时，乌江榨菜抖音旗舰店通过"直播+短视频"营销矩阵，实现商品曝光人数超5000万，曝光次数达1.37 亿次，凭借"好吃+好看"的双重优势，精准拿捏年轻消费群体的流量密码，为新品突围与品牌年轻化转 型奠定了坚实基础。 一年一度的双11消费狂欢圆满落幕，国民佐餐龙头品牌乌江榨菜凭借强劲的产品力、精准的营销布局与 深 ...