平安证券研报指出，晨光股份是一家提供学习和工作场景解决方案的综合文具供应商和办公服务商。公 司传统核心业务包括书写工具、学生文具、办公文具等；新业务包括ToB零售电商平台科力普和零售大 店业务（九木杂物社、晨光生活馆）。展望未来，认为IP和出海有望成为公司新增长点，其中IP既包括 传统文具的调改，也包括IP衍生品的开发，出海则有望进一步打开成长空间。考虑同属文具行业，选取 广博股份、齐心集团作为可比公司。截至1月7日，2026年可比公司Wind一致预期PE均值为25X，考虑 公司IP调改潜力较大，长期空间可期，我们认为公司2026年16X估值具备吸引力。首次覆盖，给予"推 荐"评级。 ...

主要数据 | 行业 | 轻工制造 | | --- | --- | | 公司网址 | www.mg-pen.com | | 大股东/持股 | 晨光控股(集团)有限公司/58.20% | | 实际控制人 | 陈湖文,陈湖雄,陈雪玲 | | 总股本(百万股) | 921 | | 流通 A 股(百万股) | 921 | | 流通 B/H 股(百万股) | | | 总市值（亿元） | 251 | | 流通 A 股市值(亿元) | 251 | | 每股净资产(元) | 9.69 | | 资产负债率(%) | 42.9 | 文具龙头砥砺前行，IP与出海打开空间 推荐（首次） 股价：27.3 元 轻工制造 2026 年 01 月 08 日 晨光股份(603899.SH) 行情走势图 证券分析师 张晋溢 投资咨询资格编号 S1060521030001 ZHANGJINYI112@pingan.com.cn 王星云 投资咨询资格编号 S1060523100001 BVG933 wangxingy un937@pingan.com.cn 平安观点： | | 2023A | 2024A | 2025E | 2026E | 2027E ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Insights - The company reported a revenue of 17.328 billion yuan for the first three quarters of 2025, a year-on-year increase of 1%, with a net profit attributable to shareholders of 949 million yuan, down 7% year-on-year [1] - The company's traditional core business saw a revenue of 2.5 billion yuan in Q3 2025, a decrease of 3.6% year-on-year, while the online channel revenue from Chenguang Technology increased by 3.1% to 400 million yuan [2] - The KOLIP business experienced significant recovery in Q3 2025, achieving a revenue of 3.6 billion yuan, up 17.3% year-on-year, benefiting from the normalization of central state-owned enterprise procurement and successful new customer development [3] - The overall gross margin for Q3 2025 was 19.89%, a decrease of 0.56 percentage points year-on-year, with traditional core business gross margins improving due to product structure optimization [4] - The company is expected to achieve revenues of 25.4 billion, 28.2 billion, and 31.4 billion yuan from 2025 to 2027, with corresponding net profits of 1.35 billion, 1.54 billion, and 1.72 billion yuan, reflecting a long-term growth outlook [5] Summary by Sections Financial Performance - For Q3 2025, the company achieved a revenue of 6.519 billion yuan, an 8% increase year-on-year, with a net profit of 391 million yuan, up 1% year-on-year [1] - The gross margin for Q3 2025 was 19.89%, with specific product gross margins for writing tools, student stationery, and office stationery at 42.14%, 34.64%, and 27.87% respectively [4] Business Segments - The traditional core business generated 2.5 billion yuan in Q3 2025, with product sales in writing tools, student stationery, and office stationery showing slight declines [2] - The KOLIP business reported a revenue of 3.6 billion yuan in Q3 2025, reflecting a strong recovery and benefiting from new customer acquisition [3] Future Outlook - The company is expected to maintain a growth trajectory with projected revenues increasing by 5%, 11%, and 12% from 2025 to 2027, alongside a recovery in net profit growth [5]