Core Viewpoint - Guangbo Co., Ltd. has shown a mixed performance in stock price and financial metrics, with a slight increase in stock price year-to-date but a decline over the past 60 days, indicating potential volatility in investor sentiment [1][2]. Stock Performance - As of November 24, Guangbo's stock price increased by 2.49% to 9.88 CNY per share, with a total market capitalization of 5.279 billion CNY [1]. - Year-to-date, Guangbo's stock price has risen by 4.55%, with a 1.86% increase over the last five trading days and a 5.67% increase over the last 20 days, while it has decreased by 8.43% over the last 60 days [2]. Financial Metrics - For the period from January to September 2025, Guangbo reported a revenue of 1.839 billion CNY, reflecting a year-on-year growth of 4.59%, and a net profit attributable to shareholders of 125 million CNY, which is an 18.87% increase [3]. - The company has cumulatively distributed 309 million CNY in dividends since its A-share listing, with no dividends paid in the last three years [4]. Shareholder Information - As of September 30, 2025, Guangbo had 55,400 shareholders, a decrease of 9.36% from the previous period, with an average of 6,862 circulating shares per shareholder, which is an increase of 10.32% [3]. - Among the top ten circulating shareholders, a new shareholder, Shenwan Lixin Consumption Growth Mixed A, holds 1.6914 million shares, while Huashang Advantage Industry Mixed A has exited the top ten list [4]. Business Overview - Guangbo, established on October 30, 1996, and listed on January 10, 2007, operates in the production and sales of office stationery, printing products, plastic products, and internet advertising services, among others [2]. - The company's revenue composition includes 52.94% from direct office sales, 26.14% from office supplies, 12.64% from leisure products, 5.44% from creative products, and 1.99% from other products [2].

Core Viewpoint - Guangbo Group Co., Ltd. has shown a mixed performance in stock trading, with a slight increase in share price and a notable rise in revenue and net profit year-on-year [1][2]. Financial Performance - As of September 30, 2025, Guangbo achieved a revenue of 1.839 billion yuan, representing a year-on-year growth of 4.59% [2]. - The net profit attributable to shareholders for the same period was 125 million yuan, reflecting an 18.87% increase compared to the previous year [2]. Stock Market Activity - On November 21, Guangbo's stock price rose by 2.29%, reaching 9.84 yuan per share, with a trading volume of 90.584 million yuan and a turnover rate of 2.47% [1]. - The stock has increased by 4.13% year-to-date, with a 2.39% rise over the last five trading days and a 4.79% increase over the last 20 days, while it has decreased by 9.56% over the last 60 days [1]. Shareholder Information - As of September 30, 2025, the number of shareholders decreased by 9.36% to 55,400, while the average circulating shares per person increased by 10.32% to 6,862 shares [2]. - Guangbo has made a total cash distribution of 309 million yuan since its A-share listing, with no cash distribution in the last three years [3]. Major Shareholders - As of September 30, 2025, the seventh largest circulating shareholder is Shenwan Lixin Consumption Growth Mixed A, holding 1.6914 million shares as a new shareholder [3]. - Huashang Advantage Industry Mixed A has exited the list of the top ten circulating shareholders [3].

分红方面，晨光股份A股上市后累计派现47.01亿元。近三年，累计派现21.17亿元。 机构持仓方面，截止2025年9月30日，晨光股份十大流通股东中，景顺长城新兴成长混合A（260108） 位居第二大流通股东，持股3150.00万股，持股数量较上期不变。香港中央结算有限公司位居第三大流 通股东，持股2767.30万股，相比上期减少112.76万股。景顺长城鼎益混合(LOF)A（162605）位居第四 大流通股东，持股1500.00万股，持股数量较上期不变。中欧养老混合A（001955）位居第十大流通股 东，持股838.10万股，相比上期减少112.04万股。 责任编辑：小浪快报 融券方面，晨光股份11月20日融券偿还5200.00股，融券卖出100.00股，按当日收盘价计算，卖出金额 2836.00元；融券余量21.27万股，融券余额603.27万元，超过近一年90%分位水平，处于高位。 资料显示，上海晨光文具股份有限公司位于上海市松江区新桥镇千帆路288弄5号，成立日期2008年7月 18日，上市日期2015年1月27日，公司主营业务涉及晨光品牌书写工具、学生文具、办公文具等产品的 设计、研发、制造和销售。 ...

Investment Rating - The report maintains a "Buy" rating for the company [5][6]. Core Insights - The company reported its Q3 2025 results, which met expectations, with a revenue of 17.33 billion yuan for the first three quarters, a year-on-year increase of 1.25%, and a net profit attributable to shareholders of 948 million yuan, a year-on-year decrease of 7.18% [4][5]. - The traditional core business showed a narrowing decline in Q3 2025, with revenue of 21.31 billion yuan, down 4.7% year-on-year, compared to a 11.2% decline in Q2 [5]. - The company is focusing on product structure optimization and high-value products, which have led to an improvement in profitability, with gross margins for writing tools, student stationery, and office supplies increasing year-on-year [5]. - The retail segment, particularly the Jiwu Zawushi stores, has shown steady growth, with Q3 2025 revenue of 4.15 billion yuan, up 6.6% year-on-year [5]. - The report highlights the strategic importance of IP integration in new products, which is expected to drive revenue and profit growth in the medium to long term [5]. Financial Data and Forecast - For 2025, the company is projected to achieve a total revenue of 24.98 billion yuan, with a year-on-year growth rate of 3.1% [7]. - The net profit attributable to shareholders is forecasted to be 1.32 billion yuan in 2025, reflecting a year-on-year decrease of 5.7% [7]. - The report provides a detailed financial summary, indicating a gradual recovery in profitability with expected improvements in gross margins and net profit margins over the next few years [10].

Core Insights - The company reported a revenue of 6.52 billion yuan in Q3 2025, representing a year-on-year increase of 7.5%, while the net profit attributable to shareholders was 390 million yuan, up 0.6% year-on-year [1] - For the first three quarters of 2025, the company achieved a total revenue of 17.33 billion yuan, a year-on-year increase of 1.2%, but the net profit attributable to shareholders decreased by 7.2% to 950 million yuan [1] - The company is focusing on long-term strategies, emphasizing the development of IP products, and has seen a 16% year-on-year growth in new business revenue despite a 4% decline in traditional core business revenue [1] Revenue Breakdown - In Q3 2025, the revenue from writing instruments was 1.99 billion yuan, down 1.5% year-on-year, while the gross margin improved by 2.0 percentage points to 44.12% [1] - The revenue from student stationery was 2.58 billion yuan, down 6.5% year-on-year, with a gross margin of 35.57%, up 2.1 percentage points [1] - Office stationery revenue was 2.30 billion yuan, down 6.8% year-on-year, with a gross margin of 26.55%, an increase of 0.49 percentage points [1] Product and Market Strategy - The company has diversified its product offerings, including classic bestsellers, high-tech functional products, and innovative IP products that resonate with consumers [2] - The office direct sales revenue for the first three quarters of 2025 was 9.69 billion yuan, up 5.8% year-on-year, with a gross margin of 6.78%, slightly down by 0.34 percentage points [2] - The company plans to focus on four major business segments, enhance its electronic trading system, and improve the sales ratio of self-owned products to boost profitability [2] IP Product Development - The company has increased its investment in IP products, with revenue from the "Morning Glory Life Museum" (including "Nine Wood Miscellaneous Society") reaching 1.19 billion yuan, a year-on-year increase of 6.85% [3] - The "Nine Wood Miscellaneous Society" alone generated 1.15 billion yuan in revenue, up 9.22% year-on-year, and the company continues to expand its retail presence with over 870 stores nationwide [3] - The company has enhanced its product structure and brand appeal through collaborations with popular IPs and interactive marketing events [3] Profit Forecast - The profit forecast for the company has been adjusted, with expected net profits for 2025-2027 projected at 1.38 billion, 1.55 billion, and 1.74 billion yuan respectively, reflecting slight downward revisions [4] - The corresponding price-to-earnings ratios are estimated to be 19X, 17X, and 15X for the respective years [4]

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Insights - The company reported a revenue of 6.52 billion yuan in Q3 2025, a year-on-year increase of 7.5%, and a net profit attributable to shareholders of 390 million yuan, up 0.6% year-on-year [1] - The traditional core business saw a revenue decline of 4% year-on-year, while new business revenue grew by 16% [2] - The company is focusing on product development, technological innovation, and IP empowerment to enhance its competitive edge [2] - The office direct sales segment reported a revenue of 9.69 billion yuan in the first three quarters, a year-on-year increase of 5.8% [3] - The company is increasing its investment in IP products, with revenue from its lifestyle brand reaching 1.19 billion yuan, a year-on-year increase of 6.85% [4] Financial Performance Summary - For the first three quarters of 2025, the company achieved a total revenue of 17.33 billion yuan, a year-on-year increase of 1.2%, while the net profit attributable to shareholders was 950 million yuan, down 7.2% year-on-year [1] - The report projects net profits for 2025, 2026, and 2027 to be 1.38 billion, 1.55 billion, and 1.74 billion yuan respectively, with corresponding P/E ratios of 19X, 17X, and 15X [5] - The company’s gross margin for writing tools was 44.12%, for student stationery was 35.57%, and for office stationery was 26.55% [1] Business Strategy - The company is committed to long-termism and is enhancing its product offerings, including classic bestsellers and innovative products that resonate emotionally with consumers [2] - The focus on digital transformation and customer expansion is expected to improve profitability in the future [3] - The company plans to continue expanding its retail presence, with over 870 stores nationwide [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Insights - The company reported a revenue of 17.328 billion yuan for the first three quarters of 2025, a year-on-year increase of 1%, with a net profit attributable to shareholders of 949 million yuan, down 7% year-on-year [1] - The company's traditional core business saw a revenue of 2.5 billion yuan in Q3 2025, a decrease of 3.6% year-on-year, while the online channel revenue from Chenguang Technology increased by 3.1% to 400 million yuan [2] - The KOLIP business experienced significant recovery in Q3 2025, achieving a revenue of 3.6 billion yuan, up 17.3% year-on-year, benefiting from the normalization of central state-owned enterprise procurement and successful new customer development [3] - The overall gross margin for Q3 2025 was 19.89%, a decrease of 0.56 percentage points year-on-year, with traditional core business gross margins improving due to product structure optimization [4] - The company is expected to achieve revenues of 25.4 billion, 28.2 billion, and 31.4 billion yuan from 2025 to 2027, with corresponding net profits of 1.35 billion, 1.54 billion, and 1.72 billion yuan, reflecting a long-term growth outlook [5] Summary by Sections Financial Performance - For Q3 2025, the company achieved a revenue of 6.519 billion yuan, an 8% increase year-on-year, with a net profit of 391 million yuan, up 1% year-on-year [1] - The gross margin for Q3 2025 was 19.89%, with specific product gross margins for writing tools, student stationery, and office stationery at 42.14%, 34.64%, and 27.87% respectively [4] Business Segments - The traditional core business generated 2.5 billion yuan in Q3 2025, with product sales in writing tools, student stationery, and office stationery showing slight declines [2] - The KOLIP business reported a revenue of 3.6 billion yuan in Q3 2025, reflecting a strong recovery and benefiting from new customer acquisition [3] Future Outlook - The company is expected to maintain a growth trajectory with projected revenues increasing by 5%, 11%, and 12% from 2025 to 2027, alongside a recovery in net profit growth [5]

Investment Rating - The investment rating for the company is "Outperform the Market" [7][5][21] Core Insights - The company reported a revenue of 17.33 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 1.2%. The net profit attributable to shareholders was 0.95 billion yuan, down 7.2% year-on-year, indicating a potential turning point in performance as Q3 showed a revenue increase of 7.5% year-on-year [1][5] - The traditional business segment's revenue decline is narrowing, with a year-on-year decrease of 5.8% for Q1-Q3 2025, while Q3 saw a reduced decline of 3.6%. The online segment, however, experienced a slight slowdown in growth [2][5] - The office direct sales segment achieved a revenue of 3.56 billion yuan in Q3, marking a 17.3% increase year-on-year, driven by the recovery of large state-owned enterprise tenders. Retail store performance remained stable, with revenue from the Morning Light Living Hall reaching 0.41 billion yuan, up 6.6% year-on-year [3][5] - The gross margin slightly decreased to 19.9%, with traditional business margins improving. The company effectively controlled expenses, resulting in a net profit margin of 6.0% for Q3 [4][5] Financial Forecasts - The company has adjusted its profit forecasts for 2025-2027, now expecting net profits of 1.41 billion, 1.56 billion, and 1.74 billion yuan respectively, with a year-on-year growth of 1%, 11%, and 12% [5][6] - The projected earnings per share (EPS) for 2025-2027 are 1.53, 1.69, and 1.89 yuan, with corresponding price-to-earnings (PE) ratios of 18.3, 16.6, and 14.8 [6][5]

Core Viewpoint - The company reported a revenue of 17.328 billion yuan for Q1-Q3 2025, a year-on-year increase of 1.25%, and a net profit attributable to shareholders of 949 million yuan, a decrease of 7.18% [1][2] - In Q3 2025, the company achieved a revenue of 6.519 billion yuan, an increase of 7.52%, and a net profit of 391 million yuan, an increase of 0.63% [1][2] - The company is expected to return to a growth trajectory due to improvements in traditional business and accelerated growth in new business segments [1] Revenue Breakdown - Traditional offline retail revenue decreased by 4% year-on-year in Q3, but the decline is narrowing [1][3] - E-commerce revenue increased by 3.1% year-on-year, focusing on profit improvement while maintaining market share [1][3] - Office direct sales (KeliPu) revenue grew by 17.3% year-on-year, benefiting from the recovery of previous disruptions and new customer development [1][4] - Retail large store revenue increased by 6.6% year-on-year, with rapid expansion of Jiwu miscellaneous stores, totaling over 870 stores by the end of Q3 [1][4] New Business Growth - New business segments, including office direct sales and retail large stores, generated a revenue of 10.88 billion yuan for Q1-Q3 2025, an increase of 5.9% [4] - Office direct sales (KeliPu) revenue for Q1-Q3 was 9.691 billion yuan, up 5.8%, with significant growth in Q3 [4] - Retail large stores generated 1.19 billion yuan in revenue for Q1-Q3, with a growth rate of 6.9% [4] Product Performance - Writing tools revenue for Q1-Q3 was 1.991 billion yuan, with a gross margin of 44.12% [5] - Student stationery revenue for Q1-Q3 was 2.578 billion yuan, with a gross margin of 35.57% [5] - Office stationery revenue for Q1-Q3 was 2.300 billion yuan, with a gross margin of 26.55% [5] - Other stationery revenue for Q1-Q3 was 729 million yuan, with a gross margin of 43.91% [5] Cost and Profitability - The company's overall gross margin for Q1-Q3 was 19.62%, with a net profit margin of 5.47% [6] - In Q3, the gross margin was 19.89%, and the net profit margin was 6.00% [6] - The increase in marketing expenses is reflected in the sales expense ratio, which rose slightly [7] Strategic Initiatives - The company is advancing its IP transformation and international expansion strategies [8] - It aims to enhance its supply chain and service capabilities while exploring new customer opportunities [8] - The company has established a diverse IP cooperation ecosystem to appeal to younger consumers [8] Profit Forecast - The company expects revenues of 25.33 billion, 28.04 billion, and 30.78 billion yuan for 2025-2027, with respective year-on-year growth rates of 4.5%, 10.7%, and 9.8% [9] - Net profits are projected to be 1.365 billion, 1.518 billion, and 1.669 billion yuan for the same period, with year-on-year growth rates of -2.2%, 11.2%, and 10.0% [9]

Core Insights - The company reported a revenue of 17.328 billion yuan for the first three quarters of 2025, a year-on-year increase of 1.25%, while the net profit attributable to shareholders was 949.8 million yuan, a decrease of 7.18% [1] - In Q3 2025, the company achieved a revenue of 6.519 billion yuan, representing a year-on-year growth of 7.52%, and a net profit of 391 million yuan, an increase of 0.63% [1] Traditional Business Recovery - The traditional core business showed signs of recovery in Q3, with a focus on product development and optimization of product structure, enhancing the presence of popular products in key terminals [2] - The company established a strategic partnership with Tencent Video to launch new co-branded products based on popular domestic IPs, receiving positive market feedback [2] - The company is actively expanding into overseas markets, particularly in Africa and Southeast Asia, to deepen local market penetration [2] Performance of Sub-brands - Morning Glory's subsidiary, Keli Pu, reported a revenue of 9.691 billion yuan for the first three quarters, a year-on-year increase of 5.83%, with Q3 revenue reaching 3.562 billion yuan, up 17.3% [2] - The growth in Keli Pu is attributed to the gradual recovery of office procurement business and the acquisition of new clients [2] Retail Expansion - Morning Glory Life Hall, including Jiwu Miscellaneous Society, generated a revenue of 1.194 billion yuan in the first three quarters, a year-on-year increase of 6.85%, with Q3 revenue of 415 million yuan, up 6.6% [3] - Jiwu Miscellaneous Society expanded its store count by nearly 40 in Q3, bringing the total to 870 retail stores nationwide [3] - The membership system has grown to over 10 million members, enhancing customer engagement and attracting younger consumers [3] Technology Division Performance - Morning Glory Technology achieved a revenue of 967 million yuan in the first three quarters, a year-on-year increase of 9.66%, with Q3 revenue of 411 million yuan, up 3.0% [4] - The slowdown in online business growth is attributed to high base effects and increased online advertising costs [4] Product Performance - The sales figures for various product categories in the first three quarters were as follows: writing tools (1.991 billion yuan), student stationery (2.578 billion yuan), office stationery (2.300 billion yuan), and direct sales (9.691 billion yuan) [4] - The gross margins for writing tools, student stationery, and office stationery improved, indicating benefits from product structure optimization and efficiency improvements [4] Profitability Analysis - In Q3 2025, the company's gross margin and net margin were 19.89% and 6.20%, respectively, reflecting a slight decline due to increased expenses [5][6] - The company is focusing on transforming its traditional business from quantity to quality, optimizing channels, and enhancing profitability [6] Investment Outlook - The company is transitioning from a stationery leader to a cultural creative giant, with expectations for revenue growth in the coming years [7] - Revenue projections for 2025-2027 are adjusted to 25.343 billion, 28.080 billion, and 30.804 billion yuan, with net profits of 1.419 billion, 1.584 billion, and 1.751 billion yuan, respectively [7]