8月26日，北京一家大型二手交易平台的线下商店内，年轻人们在琳琅满目的二手首饰前驻足挑选。有数据统 计，中国二手闲置物品交易规模在2020年时已突破万亿元，预计2025年将超3万亿元。某社交媒体平台上，"二 手"话题的浏览量高达6.8亿，讨论度达861.8万，将前来交换、买卖二手物品的年轻人相互连接。姚沐含/摄 北京初秋的午后，关亚飞坐在出租屋的阳台上给绿植浇水。她面前的8盆植物都是从一个线上二手 交易平台购得的，运用从卖家那儿习得的养护知识，一株秋海棠在她的照料下已经生长出花苞和新叶。 9月6日，北京一家大型二手交易平台的线下商店内，年轻人走过摆满二手奢侈品包的货架。近年来，随着二手 交易从"小众选择"走向"大众视野"，不少运营更规范、品类更多元的二手商店陆续出现，受到消费者的欢迎。 李媛/摄 众多如关亚飞一样栖居于大城市的年轻人，正体验着二手生活。清华大学能源环境经济研究所等发 布的《2021中国闲置二手交易碳减排报告》显示，中国二手闲置物品交易规模在2020年时已突破万亿 元，预计2025年将超3万亿元。根据一家大型二手交易平台最近公布的数据显示，平台累计注册用户突 8月27日，北京顺义，关亚飞在家中测 ...

8月26日，北京一家大型二手交易平台的线下商店内，年轻人们在琳琅满目的二手首饰前驻足挑选。有数据统 计，中国二手闲置物品交易规模在2020年时已突破万亿元，预计2025年将超3万亿元。某社交媒体平台上，"二 手"话题的浏览量高达6.8亿，讨论度达861.8万，将前来交换、买卖二手物品的年轻人相互连接。姚沐含/摄 中国青年报消息，北京初秋的午后，关亚飞坐在出租屋的阳台上给绿植浇水。她面前的8盆植物都是从 一个线上二手交易平台购得的，运用从卖家那儿习得的养护知识，一株秋海棠在她的照料下已经生长出 花苞和新叶。 热衷尝试新事物的关亚飞大学毕业后换过好几份工作，在不同的城市搬过4次家，现在与朋友住在北京 五环外一处两室一厅的出租屋里。从拇指大小的史努比摆件到占地面积较大的鹅绒沙发，她家中近八成 的物品都来源于二手市场。关亚飞从上高中时就开始在线上出售自己的闲置物品，大学毕业后，越来越 多的二手物品填充了她的生活。谈及买二手物品的原因，关亚飞表示，主要是经济实惠。原售价约3000 元的洗衣机，买二手的只需350元。在她看来，二手消费是种更智慧的生活态度，"当下社会很多物品的 价格都很'虚高'，买二手是年轻人更聪明的选择 ...

Core Viewpoint - The second-hand e-commerce market is shifting from online to offline, with companies like Zhuanzhuan opening large physical stores to attract customers and build trust [1][3][10]. Group 1: Company Strategies - Zhuanzhuan opened its first large-scale second-hand multi-category store, "Super Zhuanzhuan," in Beijing, covering 3000 square meters and focusing on luxury goods rather than mobile phones [1][4]. - The store aims to change consumer perceptions by showcasing a variety of luxury items in a supermarket-like setting, allowing customers to browse freely without the pressure of sales staff [4][7]. - Zhuanzhuan's strategy includes leveraging its acquisition of Hongbulin to expand its inventory of second-hand luxury goods, aiming to establish a new brand identity beyond being a "mobile phone dealer" [9][20]. Group 2: Market Dynamics - The offline expansion of second-hand e-commerce platforms is a response to stagnating online user growth and competition for traffic [3][12]. - Zhuanzhuan's approach contrasts with competitors like Xianyu, which focuses on community-based stores and a broader range of everyday items, while Zhuanzhuan targets high-income consumers with luxury products [15][16]. - The geographical choice of Beijing Friendship Store, a well-known shopping destination, positions Zhuanzhuan to attract affluent customers and tourists, enhancing its visibility and credibility [9][11]. Group 3: Trust and Consumer Experience - The physical store format allows customers to inspect products directly, which is crucial for building trust in the second-hand luxury market, where authenticity and quality are paramount [10][11]. - Zhuanzhuan's self-service model, where customers can scan QR codes for product information, aims to create a transparent shopping experience that fosters consumer confidence [7][20]. - The second-hand luxury market in China is growing, with projections indicating significant potential, yet it remains underpenetrated compared to Western markets, presenting an opportunity for Zhuanzhuan [25][27].