商品力深耕 从"大幅汰换"到"精准供给" 红火的春节吊幔、喜庆的灯笼与福字、琳琅满目的年货礼盒……2026年1月31日，置身于永辉超市北京龙湖长楹天街店，浓厚的年节氛围扑面而来。 历经一个多月的闭店调改，这家位于朝阳区核心商圈的门店正式焕新开业。它的亮相，不仅为周边社区增添了新的年味采购目的地，更标志着永辉在北京 及环京区域历时一年多的门店自主调改全面收官。 至此，永辉已完成21家门店的升级，覆盖北京七区及燕郊等地，规模化调改效应显现：前20家门店在调改开业后实现客流与销售额的双增长。 永辉超市副总裁、北京大区总经理甘旺亨表示，随着北京区域调改的阶段性完成，全面进入深化细节场景优化的第二阶段调改，更精准地响应本地市场的 多元化需求。 01 商品是调改的核心。龙湖长楹天街店对原有商品进行了大幅汰换，整体汰换率超70%，其中生鲜品汰换率高达76%。调改后，门店商品结构深度优化，商 品结构达到胖东来商品结构的80%，同时融入了显著的北京本地化特色。 生鲜品类坚持"鲜度管理"与"品质承诺"双轨并行。在运营端，门店严格执行"468"鲜度管理与"日清"制度，从源头杜绝隔夜商品。在商品端，通过供应链 改革，筑牢"优质平价" ...

Core Viewpoint - The opening of the new Yonghui Supermarket in Yancheng marks a significant step in the company's strategy to enhance its market presence and consumer experience through the "Fat Donglai Model," aiming to provide high-quality, one-stop shopping experiences for local residents [1][11]. Group 1: Store Opening and Performance - The newly opened Dayaojing store is the third location in Yancheng to implement the "Fat Donglai Model," indicating a dual-store synergy in the Yannan High-tech Zone [1][3]. - The previous store at Baolong Plaza saw a first-week sales increase of over 250% and a nearly 180% rise in foot traffic, demonstrating strong consumer demand for the new model [3]. Group 2: Product Offering and Quality - The store underwent a comprehensive product revamp, reducing the number of items from 12,286 to 9,457, with a new product addition rate of 44.3% [5]. - The product structure now aligns with 80% of the Fat Donglai model, with imported goods making up 9.91% and fresh food items increasing from 5% to 20% [5]. Group 3: Culinary Experience and Local Integration - The bakery and deli sections aim to create a "food destination," featuring popular items from various regions and local specialties, enhancing the culinary experience for customers [7]. - The store collaborates with local suppliers to offer beloved regional dishes, ensuring a diverse and appealing food selection [7]. Group 4: Seasonal Promotions and Thematic Marketing - The store is currently running a "New Year Goods Festival," providing high-quality ingredients for family gatherings, with a focus on affordability and quality [9][11]. - The "Have Material Hot Pot" theme event showcases a variety of premium hot pot ingredients, catering to the seasonal demand for communal dining experiences [9]. Group 5: Store Environment and Customer Service - The store has undergone a systematic redesign to enhance the shopping environment, including wider aisles and a more open layout to improve customer comfort [12]. - Customer service enhancements include free processing at meat counters and specialized services in the seafood section, reflecting a commitment to customer satisfaction [12]. Group 6: Employee Welfare and Operational Efficiency - Post-renovation, the store increased its staff from 107 to 140, with improved average salaries and benefits, fostering a supportive work environment [14]. - The store's focus on employee welfare is expected to translate into better customer service, enhancing the overall shopping experience [14].