在杭州市不断优化商业环境、提升消费体验的浪潮中，萧山宝龙商圈迎来了其转型升级的关键节点。近日，永辉超市萧山宝龙店以"胖东来模式"焕新亮相， 不仅标志着该模式在杭州的第五家门店成功落地，更为萧山宝龙这一老牌商圈注入了新的活力。 此次焕新开业，永辉超市萧山宝龙店对商品结构进行了深度优化，下架了5933个单品，新增了3016支商品，新增比例超过32%。调整后，商品结构达到了胖 东来标准的80%，进口商品占比也提升至18%。熟食区与烘焙区的升级尤为引人注目，成为吸引顾客、点燃商圈烟火气的关键所在。 在熟食区，永辉引入了韩式炸鸡、奥尔良烤鸡等广受欢迎的风味产品，同时注重现场制售的热度与香气，为顾客带来"即买即享"的便捷与美味。烘焙区则引 入了90余支商品，自研的爆款产品如鸭子的奶面包、丰收的喜悦欧包等广受欢迎。正值新疆水果节，门店引入了大量地标好果，如新疆西梅、无核白葡萄 等，让市民轻松品尝西域风味。 除了商品焕新，永辉超市萧山宝龙店在环境与服务方面也进行了全面升级。门店取消了强制动线，大幅拓宽购物通道，营造开阔明亮的购物空间。同时，增 设了身高测量仪、血压测量仪、免费充电宝等贴心设施，以及母婴室、宠物安置区，满足多元 ...

Group 1 - The newly renovated Yonghui Supermarket at Qianxi Street has reopened, becoming the first store in Fengtai District to adopt the "Pang Donglai" model, attracting many residents [2] - The main aisle of the supermarket has been widened to 3 meters, shelf height reduced to 1.6 meters, and the number of cash registers increased to 24 [2] - The product structure has been comprehensively adjusted, with 47.1% of new products in the food and daily necessities category, nearly 20% of imported goods, and around 20% of freshly made products [2] Group 2 - The fresh food section offers more choices through direct supply from farms and seasonal products, with new offerings like freshly squeezed juice and cut fruits [2] - The supermarket implements "freshness management" for cut fruits, providing discounts based on the time since they were displayed, enhancing customer confidence in product freshness [2] - The "Pang reform" has shown positive results, with a 50% increase in customer traffic and an 85% increase in total sales during the Dragon Boat Festival compared to the previous year [3] Group 3 - The Qianxi Street store is the first of 68 chain supermarket locations in Fengtai District to complete the "Pang reform," with another store set to be renovated by the end of June [3] - Over ten other supermarkets have expressed interest in transitioning to quality retail, indicating a trend in the industry towards enhanced customer experience and product offerings [3]

Core Insights - Yonghui Supermarket has successfully implemented the "Fat Transformation" model at its Qianxi Street store in Fengtai, attracting many customers to experience the new offerings [1][3]. Group 1: Store Transformation - The Qianxi Street store has undergone significant changes, including the removal of mandatory shopping routes, enhancing customer comfort and freedom while shopping [3]. - The product structure has been adjusted, with 47.1% of new products being daily necessities, nearly 20% being imported goods, and 20% of items being freshly made on-site [3][4]. Group 2: Customer Engagement and Services - A temporary resting area for students taking the college entrance examination has been set up, providing essential supplies and refreshments to support them [3]. - The store features various customer-friendly amenities, including handwashing stations, drinking water, and health check equipment, enhancing the shopping experience [3]. Group 3: Sales Performance - During the Dragon Boat Festival, the transformed stores saw a remarkable increase in customer traffic, with a 50% year-on-year rise, and total sales increased by 85% compared to the previous year [6]. - The successful transformation has led to increased interest from other supermarkets in the region, with over ten stores expressing intentions to adopt similar quality retail strategies [6].

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]