多名消费者指出，客服多建议"重启"或"恢复出厂设置"，难以解决实质问题，退货请求常以"超过时效"为由被拒绝。维修网络覆盖不足加剧用户体验不佳， 部分区域未开通上门维修，返厂维修需耗时约13天，用户权益保障滞后。 公开资料显示，云鲸智能创立于2016年，以"自动回洗拖布"功能切入扫地机器人市场，其产品定位中高端。面对市场竞争，云鲸在产品品控、售后响应等方 面逐渐暴露出短板。据黑猫投诉平台数据，云鲸扫地机相关投诉累计近三千条，涉及多款机型故障以及售后体验等。 分析指出，当前扫地机器人行业竞争日趋激烈，头部品牌不断抢占市场。云鲸一度以创新功能获得关注，但品控不稳定和售后支持薄弱可能削弱其品牌口 碑，使公司在高端市场竞争中面临压力。 据多家媒体报道，近期多位消费者反映云鲸旗下扫地机器人出现质量问题，涉及J5系列和逍遥002等型号。 有用户表示，购买不到半年的机器频繁出现半夜异响、基站按键失灵等情况，自动清洁功能时常中断，拖布清洁不彻底需手动处理。更换部件后，地面刮擦 和漏水问题依然存在，部分用户在短期内连续两台机器出现故障，售后处理过程中故障原因始终未明确，维修周期较长。 ...

Core Viewpoint - DJI's entry into the vacuum cleaner market has raised significant attention, but its product is perceived as lagging behind leading competitors in terms of features and performance [1][2][3]. Group 1: Product Overview - DJI's vacuum cleaner was officially launched on August 6, with an initial stock of approximately 10,000 units, which are selling well due to high interest [2]. - The product features a transparent shell and a white version, but its overall functionality is considered average, with notable strengths in obstacle avoidance but weaknesses in mapping and cleaning efficiency [2][3]. - The vacuum cleaner's mapping capabilities may fail in larger spaces, leading to issues with returning to the charging dock and cleaning certain stains effectively [3]. Group 2: Competitive Analysis - Compared to leading brands, DJI's vacuum cleaner does not offer superior features and is seen as somewhat behind in technology [3][11]. - The obstacle avoidance feature is highlighted as a strength, utilizing high-performance chips for better responsiveness, but the overall user experience may not significantly differ from competitors [4][11]. - The pricing strategy includes a high-end model priced around 6,000 yuan after subsidies, which may reflect high supply chain costs and a desire to position the lower-end model as more cost-effective [7][8]. Group 3: Market Timing and Strategy - DJI's entry into the market is seen as delayed, with initial plans dating back over four years, and the current product is viewed as outdated due to rapid advancements in the cleaning appliance sector [10][11]. - The vacuum cleaner market is characterized by high competition, with established players like Roborock and Ecovacs having significant market shares and resources [11][14]. - Industry experts believe that DJI will struggle to become a top player in the next five years due to limitations in talent, funding, and technology compared to existing competitors [14]. Group 4: Industry Trends and Future Outlook - The vacuum cleaner market is expected to grow, with projections suggesting a potential doubling of global sales from 20 million units to 40 million units over the next five years [15][30]. - The industry is experiencing rapid technological changes, with innovations such as self-cleaning bases and AI algorithms becoming standard [20][21]. - Despite the potential for market growth, new entrants face significant challenges due to high competition and the need for substantial investment in technology and marketing [15][16]. Group 5: Consumer Insights - Consumers are advised to focus on established brands within the 2,000 to 3,000 yuan price range, as these products are likely to meet most daily cleaning needs effectively [32][33]. - The average replacement cycle for vacuum cleaners is estimated at 2-3 years due to rapid technological advancements and product iterations [34].

Core Viewpoint - The article discusses the challenges and strategic missteps faced by the company Yunji, highlighting its initial success, subsequent stagnation, and the implications of its long-term strategy in the competitive landscape of the vacuum cleaner market [1][2][3]. Group 1: Company Performance and Market Position - Yunji once surpassed competitors like Stone in market share, achieving a peak valuation of 300 billion yuan in 2021, but has since seen its valuation drop to below 100 billion yuan by 2024 [3][4]. - The company has been criticized for its slow pace of innovation and product development, leading to missed opportunities in a rapidly evolving market [3][4][19]. - Despite its challenges, Yunji has established a closed-loop system for self-research, production, and sales, aiming for long-term sustainability and brand integrity [4][19]. Group 2: Supply Chain and Production Issues - Yunji's decision to self-manufacture has led to significant production challenges, including low product yield and inventory management issues, resulting in stock shortages and excess inventory [8][12][14]. - The company faced multiple instances of product recalls and rework due to quality control issues, with return rates as high as 80% for certain models [16][18]. - The self-manufacturing approach, while aimed at protecting proprietary technology, has proven costly and inefficient compared to utilizing established contract manufacturers [9][12][18]. Group 3: Marketing and Distribution Strategy - Yunji's marketing strategy has been inconsistent, with multiple shifts in distribution rights that alienated potential partners and led to lost market opportunities [20][22][23]. - The company initially focused on direct sales but later attempted to re-establish a distribution network, which resulted in a loss of trust among distributors [21][22]. - Marketing efforts have been heavily reliant on social media platforms like Xiaohongshu, neglecting the potential of Douyin, which limited brand exposure and sales conversion [26][33][34]. Group 4: International Expansion Challenges - Yunji was late to enter international markets, missing opportunities as competitors like Ecovacs and Roborock established strong footholds abroad [42][44]. - The company faced significant hurdles in product localization and market adaptation, leading to poor sales performance in overseas markets [45][46]. - Despite these challenges, Yunji has seen rapid growth in international revenue, reaching 800 million yuan by 2024, indicating potential for recovery [49]. Group 5: Internal Management and Organizational Issues - The rapid expansion of Yunji's workforce led to internal conflicts and a lack of cohesive strategy, hindering effective decision-making and product development [54][56]. - The company's leadership has been characterized by a strong focus on product quality, which, while beneficial, has resulted in lengthy development cycles and missed market opportunities [60][62]. - The emphasis on maintaining high brand standards has created a culture of risk aversion, stifling innovation and responsiveness to market demands [63][64].