12月20日，国家市场监督管理总局官方微信公众号发文，为推动平台经济创新和健康发展，近日，国家 发展改革委、市场监管总局、国家网信办联合发布《互联网平台价格行为规则》（简称《行为规 则》）。 业内人士表示，《行为规则》共7章29条，核心可概括为"给平台定规矩、给商家留空间、给消费者撑 腰"。新规旨在构建权责对等、竞争有序的生态。短期看，平台和商家都需要一个适应与调整的过程； 长期看，这将引导资源从"补贴换流量"转向"创新提质量"，最终推动整个平台经济实现更健康、更可持 续的高质量发展。 着力规范价格行为 国家发展改革委、市场监管总局、国家网信办于8月23日至9月22日就《行为规则》公开征求社会意见。 根据各方意见，进一步修改完善《行为规则》，着力规范价格行为、推动公开透明、增强各方协同，构 建良好平台生态。 《行为规则》将于2026年4月10日起实施，为经营者留出必要的规范调整时间。国家发展改革委、市场 监管总局、国家网信办将组织主要平台经营者对照《行为规则》各项监管要求开展自查，自觉规范价格 行为，切实抓好政策落实。 一是规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平台经营者、平台内经营者提 ...

《行为规则》将于2026年4月10日起实施，为经营者留出必要的规范调整时间。国家发展改革委、市场 监管总局、国家网信办将组织主要平台经营者对照《行为规则》各项监管要求开展自查，自觉规范价格 行为，切实抓好政策落实。 （文章来源：新华财经） 国家发展改革委、市场监管总局、国家网信办于2025年8月23日至9月22日就《行为规则》公开征求社会 意见。根据各方意见，进一步修改完善《行为规则》，着力规范价格行为、推动公开透明、增强各方协 同，构建良好平台生态。一是规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平台 经营者、平台内经营者提供明确的价格行为指引，推动形成优质优价、良性竞争的市场秩序。二是保护 经营者自主定价权。完善对平台内经营者自主定价权的保护规定，明确平台经营者不得对平台内经营者 的价格行为进行不合理限制或者附加不合理条件。三是保护消费者合法权益。落实明码标价制度，推动 动态定价、差别定价等规则公开，规范免密支付、自动续期、自动扣款等服务，更好保护消费者的知情 权、选择权。 新华财经北京12月20日电（记者孙广见）近日，国家发展改革委、市场监管总局、国家网信办联合发布 《互联网平台价格行为 ...

三部门发布《互联网平台价格行为规则》。 据国家发展改革委网站12月20日消息， 为健全互联网平台常态化价格监管机制，规范相关价格行为，保护消费者和经营者合法权益，推动平台经济创新和健康发 展，国家发展改革委、市场监管总局、国家网信办制定发布了《互联网平台价格行为规则》 （以下简称《行为规则》）。 此前，国家发展改革委、市场监管总局、国家网信办于2025年8月23日至9月22日就《行为规则》公开征求社会意见。根据各方意见，进一步修改完善《行为规 则》，着力规范价格行为、推动公开透明、增强各方协同，构建良好平台生态。 一是规范价格竞争秩序。根据现行法律法规规定，细化实化监管要求，为平台经营者、平台内经营者提供明确的价格行为指引，推动形成优质优价、良性竞争的 市场秩序。 二是保护经营者自主定价权。完善对平台内经营者自主定价权的保护规定，明确平台经营者不得对平台内经营者的价格行为进行不合理限制或者附加不合理条 件。 三是保护消费者合法权益。落实明码标价制度，推动动态定价、差别定价等规则公开，规范免密支付、自动续期、自动扣款等服务，更好保护消费者的知情权、 选择权。 据悉，《行为规则》将于2026年4月10日起实施，为 ...

国家发展改革委 市场监管总局 国家网信办关于 （文章来源：新华社） 国家发展改革委 市场监管总局 国家网信办 2025年12月9日 印发《互联网平台价格行为规则》的通知 发改价格规〔2025〕1607号 各省、自治区、直辖市、新疆生产建设兵团发展改革委、市场监管局（厅、委）、互联网信息办公室： 为健全互联网平台常态化价格监管机制，规范相关价格行为，保护消费者和经营者合法权益，推动平台 经济创新和健康发展，国家发展改革委、市场监管总局、国家网信办制定了《互联网平台价格行为规 则》。现予印发，请认真贯彻执行。 ...

Core Viewpoint - The National Development and Reform Commission (NDRC) is accelerating the revision of pricing laws and establishing rules for pricing behavior on internet platforms to address issues such as below-cost dumping and false advertising, aiming to promote healthy development of the platform economy [1][2]. Group 1: Regulatory Framework - The NDRC, along with other relevant departments, has drafted the "Internet Platform Pricing Behavior Rules" to enhance the regulation of pricing behaviors in the platform economy, marking a significant step in improving the regulatory policy system [1][2]. - The rules aim to create a transparent and predictable pricing regulatory mechanism, balancing development and regulation while protecting the legal rights of both operators and consumers [2][3]. Group 2: Key Provisions of the Rules - The "Behavior Rules" consist of 30 articles focusing on aspects such as operators' pricing autonomy, pricing display behavior, competitive pricing behavior, consumer price rights protection, and supervision mechanisms [4]. - The rules emphasize the protection of operators' pricing autonomy, encouraging innovation in technology and business models to enhance product and service quality [5]. - Specific requirements for price marking, promotional activities, and the prohibition of unfair pricing practices such as price dumping and collusion are outlined to maintain market order [5][6]. Group 3: Implications for the Platform Economy - The rules are expected to guide operators towards lawful and compliant business practices, thereby fostering a more robust platform ecosystem and promoting the healthy development of the platform economy [6]. - The implementation of these rules is seen as a critical step towards normalizing pricing behaviors in the platform economy, ensuring that operators can operate within a legal framework while still pursuing innovation [6].

Core Viewpoint - The National Development and Reform Commission (NDRC) emphasizes the importance of expanding domestic demand and implementing the "Artificial Intelligence +" initiative to enhance economic growth and optimize market structures [1][2][11]. Group 1: Domestic Demand Expansion - The NDRC plans to deepen the strategy of expanding domestic demand, focusing on strengthening internal circulation and optimizing external circulation [2]. - Despite fluctuations in some economic indicators in July, the overall trend of consumption expansion and investment structure optimization remains unchanged, indicating significant potential for domestic demand growth [4]. - Specific measures include large-scale vocational skills training to promote employment among key groups such as college graduates and veterans, and implementing policies to encourage consumption upgrades [5]. Group 2: Investment and Private Sector Engagement - The NDRC aims to increase central investment support and reduce local funding pressures, particularly in the private investment sector [6]. - Policies will be developed to facilitate private investment in major national projects, including setting minimum participation ratios for private investments in significant infrastructure projects [6]. Group 3: Internet Platform Price Regulation - The NDRC is working on a new regulatory framework for internet platform pricing to ensure fair competition and protect consumer rights [8][10]. - The proposed rules will guide operators in lawful pricing practices and address issues like predatory pricing and false advertising [10]. Group 4: "Artificial Intelligence +" Initiative - The "Artificial Intelligence +" initiative aims to integrate AI across six key areas, including technology, industry, and consumer quality enhancement, with a focus on building a robust AI support system [12]. - The initiative will be implemented in three phases, with the first phase targeting significant AI integration by 2027, aiming for over 70% application penetration in key sectors [13][14]. - By 2030, the goal is to achieve over 90% application penetration, leading to a comprehensive integration of AI in various fields [14].

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have jointly drafted the "Internet Platform Pricing Behavior Rules (Draft for Comments)" to promote the healthy development of the platform economy and are currently soliciting public opinions [1] Group 1 - The draft rules aim to implement the decisions and deployments of the Central Committee of the Communist Party of China and the State Council [1] - The agencies involved will revise and improve the rules based on the feedback received during the public consultation [1] - An adjustment period will be provided for operators when the rules are officially issued [1]