Core Insights - The article discusses the 29th 12·18 Consensus Building and Sharing Conference of Wuliangye, emphasizing its role as an industry "barometer" amid the uncertainties facing the liquor industry in 2025 [1][3] - Wuliangye outlines its strategic blueprint for the "15th Five-Year Plan" period, aiming to inject strong momentum into high-quality development for both the company and the industry [1][3] Industry Context - The liquor industry is in a deep adjustment phase, characterized by a "triple overlap" of new policy adjustments, differentiated consumption structure transitions, and deep competition among existing players [3] - The industry is currently shrouded in uncertainty, as highlighted by the China Alcoholic Drinks Association's report [3] Company Strategy - Wuliangye's chairman, Zeng Congqin, emphasizes the company's commitment to quality, cultural foundation, innovation, market-oriented operations, and striving for excellence as key strategic pillars [5][6] - These five commitments create a closed loop that enables Wuliangye to navigate the uncertainties of the industry while maintaining a growth trajectory [6] Core Competitiveness - Wuliangye identifies quality, culture, and innovation as its three core pillars for sustainable development [7][8] - The company has established a comprehensive quality system, with 1.7 million acres dedicated to raw material production, ensuring high-quality inputs for its products [8][9] - Wuliangye's product matrix has been restructured to meet diverse market demands, achieving recognition for quality, including a nomination for the "Fifth China Quality Award" with a record score of 733 points [9] Cultural Initiatives - Wuliangye is advancing its cultural initiatives both internally and externally, transforming its rich cultural heritage into brand growth momentum [10] - The company emphasizes a collaborative culture with its distributors, as evidenced by the theme change of the conference from "co-consultation" to "consensus" [10] Innovation Efforts - Wuliangye's innovation strategy encompasses various aspects, including product, channel, market, and mechanism innovations [11] - The company plans to expand its presence with new retail formats and partnerships with major e-commerce platforms [11] Strategic Vision for the Future - The conference serves as a platform for Wuliangye to outline its strategic direction for the "15th Five-Year Plan," focusing on historical legacy and global leadership in the liquor industry [12] - Wuliangye's strategic framework includes "five coordinations" and "three emphases," aiming for sustainable and coordinated long-term development [12][13] Marketing Strategy - Wuliangye's marketing strategy for 2026 will focus on brand value enhancement and innovative marketing approaches to boost market share [13][15] - This comprehensive strategic planning is expected to provide a solid foundation for Wuliangye to navigate industry cycles and serve as a model for high-quality development in the liquor sector [15]

Core Viewpoint - Wuliangye Group has demonstrated strong performance and resilience in the face of industry challenges, achieving steady growth in revenue and profit while positioning itself as a stabilizing force in the liquor industry [7][8]. Financial Performance - In 2024, Wuliangye achieved total revenue of 89.175 billion yuan, a year-on-year increase of 7.09% - The net profit attributable to shareholders reached 31.853 billion yuan, growing by 5.44%, marking ten consecutive years of stable growth [7]. Strategic Initiatives - The company emphasizes a long-term perspective in navigating the liquor industry's fluctuations, focusing on innovation and market expansion to identify new opportunities [7][8]. - Wuliangye plans to enhance brand value and market share through a series of marketing and operational reforms, including the establishment of a liquor sales company and optimizing supply-demand relationships [7][8]. Marketing and Consumer Engagement - The company is actively targeting younger consumers by creating innovative experiences, such as the "Wuliang·ZhiZao" project, which integrates trendy elements and new consumption scenarios [8]. - Wuliangye is also expanding its international presence, with plans for global market penetration over the next 5-10 years, aiming for international markets to become a significant part of its growth [8]. Corporate Governance and Shareholder Returns - Wuliangye announced a large-scale cash dividend of 10 billion yuan for 2024, alongside an annual dividend plan totaling 22.3 billion yuan, achieving a record high dividend payout ratio of 70% [8]. - The company has a historical commitment to shareholder returns, having distributed a total of 116.4 billion yuan in dividends since its listing, which is 31 times the funds raised during the IPO [8].