Core Insights - The article discusses the 29th 12·18 Consensus Building and Sharing Conference of Wuliangye, emphasizing its role as an industry "barometer" amid the uncertainties facing the liquor industry in 2025 [1][3] - Wuliangye outlines its strategic blueprint for the "15th Five-Year Plan" period, aiming to inject strong momentum into high-quality development for both the company and the industry [1][3] Industry Context - The liquor industry is in a deep adjustment phase, characterized by a "triple overlap" of new policy adjustments, differentiated consumption structure transitions, and deep competition among existing players [3] - The industry is currently shrouded in uncertainty, as highlighted by the China Alcoholic Drinks Association's report [3] Company Strategy - Wuliangye's chairman, Zeng Congqin, emphasizes the company's commitment to quality, cultural foundation, innovation, market-oriented operations, and striving for excellence as key strategic pillars [5][6] - These five commitments create a closed loop that enables Wuliangye to navigate the uncertainties of the industry while maintaining a growth trajectory [6] Core Competitiveness - Wuliangye identifies quality, culture, and innovation as its three core pillars for sustainable development [7][8] - The company has established a comprehensive quality system, with 1.7 million acres dedicated to raw material production, ensuring high-quality inputs for its products [8][9] - Wuliangye's product matrix has been restructured to meet diverse market demands, achieving recognition for quality, including a nomination for the "Fifth China Quality Award" with a record score of 733 points [9] Cultural Initiatives - Wuliangye is advancing its cultural initiatives both internally and externally, transforming its rich cultural heritage into brand growth momentum [10] - The company emphasizes a collaborative culture with its distributors, as evidenced by the theme change of the conference from "co-consultation" to "consensus" [10] Innovation Efforts - Wuliangye's innovation strategy encompasses various aspects, including product, channel, market, and mechanism innovations [11] - The company plans to expand its presence with new retail formats and partnerships with major e-commerce platforms [11] Strategic Vision for the Future - The conference serves as a platform for Wuliangye to outline its strategic direction for the "15th Five-Year Plan," focusing on historical legacy and global leadership in the liquor industry [12] - Wuliangye's strategic framework includes "five coordinations" and "three emphases," aiming for sustainable and coordinated long-term development [12][13] Marketing Strategy - Wuliangye's marketing strategy for 2026 will focus on brand value enhancement and innovative marketing approaches to boost market share [13][15] - This comprehensive strategic planning is expected to provide a solid foundation for Wuliangye to navigate industry cycles and serve as a model for high-quality development in the liquor sector [15]

Core Viewpoint - The article highlights the significance of the annual global dealer conference held by Wuliangye in Yibin, which serves as a pivotal event for the Chinese liquor industry, particularly in the context of the current deep adjustment phase the industry is undergoing [2][4]. Group 1: Event Overview - The Wuliangye global dealer conference took place on December 18, 2023, following a series of events that began on December 16, including a donation ceremony and a university innovation competition [4][5]. - The conference aimed to summarize experiences, set directions, and announce new policies for the company and the industry [2][4]. Group 2: Strategic Direction - Wuliangye's theme for this year's conference shifted from "co-discussion" to "consensus," indicating a strategic pivot towards rebuilding relationships with distributors and enhancing collaboration [5][8]. - The company emphasized the importance of quality, innovation, and youth engagement as core components of its strategy to navigate the current market challenges [6][10]. Group 3: Key Initiatives - The conference introduced several initiatives, including a focus on quality management, as evidenced by Wuliangye receiving the highest score in the EFQM global award evaluation, affirming its commitment to quality [8][10]. - A university innovation competition attracted 11,763 participants, showcasing the company's efforts to engage younger demographics and foster future talent in the industry [8][10]. Group 4: Marketing and Operational Strategies - Wuliangye outlined its marketing strategy, which includes a focus on brand value enhancement, market control, and strict adherence to pricing policies to ensure market stability [11][15]. - The company plans to implement a "five new expansion" strategy targeting new demographics, channels, and market scenarios to drive growth and adapt to changing consumer preferences [10][15]. Group 5: Collaborative Ecosystem - The conference highlighted the importance of a collaborative ecosystem involving the government and distributors, with commitments from the Yibin government to support the industry [15][17]. - Wuliangye's approach to treating distributors as partners rather than mere negotiators reflects a shift towards a more integrated and supportive business relationship [11][13]. Group 6: Future Outlook - The outcomes of the conference are seen as a foundation for Wuliangye's future growth and a model for the broader Chinese liquor industry, emphasizing quality, innovation, and collaboration as key drivers for success [17].

Core Viewpoint - The Chinese liquor industry is undergoing significant adjustments and challenges, with leading companies like Wuliangye being closely monitored for their strategic responses [1]. Group 1: Strategic Direction - Wuliangye has redefined its future manufacturer relationships by changing the theme of its annual dealer conference from "co-consultation, co-construction, and sharing" to "consensus, co-construction, and sharing" [1]. - The company views the upcoming "15th Five-Year Plan" as a critical period for creating new advantages and fostering new growth drivers, emphasizing the importance of "five overall considerations" and "three key focuses" in its strategic planning [2]. - The clarity of strategic direction is crucial for companies to navigate through industry adjustments, with Wuliangye focusing on balancing short-term and long-term goals, supply and demand, and development and safety [3]. Group 2: Product and Marketing Strategy - Wuliangye aims to restructure its product system as a key support for its quality-based strategy, focusing on a core product line and developing two major products targeting the billion-yuan market [4][6]. - The company plans to enhance its marketing strategy for 2026, emphasizing traditional channel optimization, local market penetration, and e-commerce growth, while also implementing strict measures against market disruptions [5]. - The product pricing strategy will target segmented markets, establishing a clear product price structure to strengthen its market position across various price segments [7][8].