Core Viewpoint - The event "Enjoying Self-creation" 2025 Star Enjoy User Night showcased the launch of a new car logo by Huawei and BAIC Group, emphasizing the brand's commitment to user engagement and high-quality manufacturing [1][9]. Group 1: New Logo and Design - The new logo features a hexagonal design that continues the family lineage of Harmony Intelligent Driving, incorporating a silver ratio and G3 curvature to enhance visual rhythm [3]. - The logo's dual-layer design symbolizes a romantic connection with users, with the upper layer representing star-like radiance and the lower layer showcasing intricate micro-level electroforming craftsmanship [3]. Group 2: Sales Performance - In June, the Enjoy S9 model achieved impressive sales, delivering 4,154 units in a single month, securing the top position in the sales of new energy sedans above 300,000 units [5]. Group 3: Super Factory Experience - The Enjoy Super Factory in Beijing has become a popular destination for users, allowing them to witness the production process firsthand, which enhances trust in the brand [5]. - The factory integrates digital flexible production lines, AI quality inspection, and ADS intelligent driving calibration, showcasing advanced manufacturing capabilities [5]. Group 4: User-Centric Approach - The factory emphasizes transparency in manufacturing processes, fostering a strong connection with users by openly sharing how and for whom the cars are made [7]. - User-selected configurations are quickly translated into precise production instructions, ensuring that each vehicle meets individual preferences [5]. Group 5: Future Product Launch - A new travel vehicle from Enjoy is set to launch in the fall, further expanding the product lineup and demonstrating the brand's dedication to understanding user needs [9]. - The brand's journey towards high-end manufacturing is rooted in deep insights into user demands and a relentless pursuit of product quality [9].

Core Points - The "Xiangjie" star-shaped logo was officially launched during the 2025 Xiangjie User Star Night event, symbolizing the collaboration between Huawei and BAIC Group in the high-end smart automotive sector [1][2] - The new logo, named "Huanyu Star," aims to enhance the luxury positioning of the Xiangjie brand while embodying a romantic vision of "picking stars" [2][4] - The Xiangjie brand is a key part of Huawei's smart car strategy, with the first model, Xiangjie S9, set to launch in August 2024 [4][6] Brand and Product Development - The Xiangjie brand has now introduced three logos under the "Hongmeng Zhixing" initiative, with plans for a total of five logos, all featuring a hexagonal design [4] - The Xiangjie S9 achieved significant sales, delivering 4,154 units in June, leading the market for new energy vehicles priced above 300,000 yuan [6][8] - The upcoming Xiangjie travel vehicle is expected to launch in the fall of this year, further expanding the product lineup and enhancing user choices [11] Manufacturing and Quality Standards - BAIC Group emphasizes a commitment to high manufacturing standards, with precision control of key body contours within ±0.3 mm and a dual quality inspection system involving both BAIC and Huawei teams [8][11] - The company has implemented a "zero" emissions policy in its manufacturing processes, ensuring environmental sustainability [8] Marketing and User Engagement - Actor Shen Teng, as the experience officer for Xiangjie, participated in the event, promoting the brand's user experience and comfort features [9][11] - The event highlighted the brand's commitment to providing a smart and comfortable travel experience, with a focus on user satisfaction and engagement [11]

Core Viewpoint - The article highlights the launch of the "Xiangjie" star-shaped logo by Huawei and BAIC Group, marking a significant step in their collaboration in the high-end smart automotive sector, with expectations for the brand to become a "technical lighthouse" in China [2][8]. Group 1: Logo Launch and Design - The "Xiangjie" star-shaped logo, named "Huanyu Star," was officially released, featuring the brand name "STELATO" at its center, surrounded by starry design elements, symbolizing a romantic vision of "picking stars" [4][6]. - The logo design is inspired by the "Huanyu Star," utilizing a hexagonal framework that reflects the family genes of Hongmeng Zhixing, enhancing the luxury positioning of the Xiangjie brand [4][6]. Group 2: Sales Performance - In June, the Xiangjie S9 model achieved impressive sales, delivering 4,154 units, maintaining its position as the top-selling new energy vehicle priced above 300,000 yuan [7][8]. Group 3: Manufacturing Standards and Commitments - BAIC Group's chairman emphasized the commitment to high standards in manufacturing, including precision control within ±0.3 mm and real-time monitoring of over 20,000 parameters for each vehicle, ensuring quality and environmental sustainability [11]. - The dual quality inspection system between BAIC and Huawei ensures rigorous quality checks, akin to requiring two signatures for passing an exam [11]. Group 4: Future Product Launches - A new travel vehicle under the Xiangjie brand is set to launch in the fall of this year, expanding the product matrix and offering more choices to consumers [15]. - The new vehicle is expected to feature a family design language, closed front face, and advanced smart driving assistance systems, including laser radar [15].