随着我国城镇化进程加快与"消费品以旧换新"政策推进，两类现实需求愈发凸显：一边是超3亿新市民 在融入城市时，面临的大额支出压力，"想消费却怕花钱"成为普遍困境；另一边是家电、3C等行业企 业在承接国补政策红利时，被"垫资规模大、结算周期长"的难题卡住，明明市场需求旺盛，却因资金周 转慢不敢接订单。如何用更灵活的金融服务打通民生需求与产业供给的"堵点"，成为当下亟待解决的课 题。 日前，南方都市报社、湾财社携手中国人民大学中国普惠金融研究院，共同启动"中国普惠金融行"专题 系列报道，呈现鲜活生动的普惠金融服务案例、模式，探索数字时代普惠金融创新路径，栏目本期聚焦 京东金融。 9月25日，在2025京东供应链金融科技大会上，京东科技发布了"三个融合"发展路径——消费与产业融 合、创新与场景融合、内循环与外循环融合。作为深耕零售与供应链领域多年的企业，京东既熟悉新市 民在生活场景中的真实消费痛点，也清楚产业链上下游企业在资金周转中的实际困境。依托京东科技的 技术能力与京东金融的场景运营经验，其近期在消费端与产业端的一系列实践，正逐步展现金融科技服 务民生、赋能实体的具体路径。 社交平台上，你可能会刷到这样的视频：夜 ...

AI时代里的 金融创新，正陷入内卷。行业普遍将 AI用于优化客服、营销等外围环节， 用户的体感却 未有根本性的改变 。 面对这一行业困境，京东科技在 9月25日的JDD大会上则给出了截然不同的答案。它推出了一整套 深入财富管理、支付和产业风控核心的智能体（Agent）矩阵。从拥有"数字分身"的京小贝，到意图 改写支付体验的JoyGlance，其目标是从根本上重塑用户交互和产业运行的逻辑。 会上，京东集团 CEO许冉为当前狂热的AI竞赛，指出了一个冷静而深刻的方向："京东不片面追求运 动式的AI，追求的是可持续发展、真正为产业创造价值的AI。" 这一论断，与京东科技提出的 "未来十年的关键词是重塑"形成呼应。其潜台词是：不再满足于用AI 修补旧的业务框架，而是要用多智能体协同的方式，原生再造一个更懂用户、更懂产业的金融服务新 范式。 京东试图借此， 率先向市场证明 AI金融的下半场，竞争已从单一模型的技术比拼，升级为全链路生 态的体系对抗。这种体系化的能力，源自其业内罕见的"原生一体化"组织架构——一种将核心技术、 金融业务与真实产业场景深度融合的独特优势，确保了技术创新永远紧贴最核心的业务需求。 当技术能力趋 ...

在全球经济格局深刻变革、国内宏观政策持续发力扩内需的背景下，供应链的稳定与高效运转已成为提 升产业竞争力的关键。京东供应链金融科技历经12年深耕，以"金融+科技"双轮驱动，精准切入国家补 贴、国产算力、跨境贸易三大新兴场景，通过全链路金融服务破解企业融资难题，为产业链整体升级注 入新动能。 国补政策精准滴灌：双端激活撬动消费与产业双增长 2025年，国家"大规模设备更新和消费品以旧换新"政策持续加码，为企业带来市场机遇的同时，也考验 着政策红利的落地效率。京东供应链金融科技依托"消费金融+供应链金融"协同模式，构建"需求激活供 给保障"闭环，成为政策与市场间的"转换器"。 在供给端，针对国补政策下企业面临的"垫资规模大、结算周期长"等痛点，京东供应链金融科技的"京 保贝""订货贷""货押贷"等产品推出商家专属政策，实现从采购、生产到销售的全链条资金覆盖。以华 为核心分销商国信通达为例，通过"订货贷"，企业在2024年华为Mate70上新时，在预订货阶段就获得融 资，快速锁定货源。2025年国补期间，使用京东供应链金融科技服务后，资金周转效率大幅度提升。 在消费端，京东白条通过"免息+国补"叠加，显著降低用户决 ...

Core Viewpoint - JD Technology is actively promoting green finance through the issuance of green-themed asset-backed securities (ABS), with a total issuance scale of 1.5 billion yuan, attracting significant market attention [1][6]. Group 1: Green ABS Issuance - On July 24, JD Technology successfully issued the "JD Technology-Jingcheng Series No. 15 Phase 2 Supply Chain Factoring Contract Debt Green Asset Support Special Plan" on the Shanghai Stock Exchange, with a scale of 500 million yuan, marking the first green appliance-themed ABS product in the exchange market [1][5]. - On July 29, another green ABS product, "Dongdao No. 16 Phase 2 JD Baitiao Accounts Receivable Debt Green Asset Support Special Plan," was successfully issued on the Shenzhen Stock Exchange, with a scale of 1 billion yuan, representing the first green personal consumer finance ABS in the market [6][8]. Group 2: Fund Utilization and Impact - The funds raised from the first ABS project will be directed towards accounts receivable factoring projects for energy-efficient home appliances, all of which meet the national first-level energy efficiency standards [5]. - The underlying asset for the second ABS project is JD Baitiao, which has become a popular internet credit consumption product since its launch in February 2014, effectively connecting policy guidance with consumer demand and enhancing consumption potential [8]. Group 3: Strategic Alignment and Future Plans - JD Technology is responding to national strategies such as the "14th Five-Year Plan for Energy Conservation and Emission Reduction" and the "Expansion of Domestic Demand Strategic Plan," contributing to the "dual carbon" goals by promoting green appliances [8][9]. - The company aims to explore more green finance pathways, creating a closed loop of "green finance - green trade - green consumption" to support the transformation of the manufacturing industry towards green and intelligent development [9].

Core Viewpoint - JD.com is launching a special version of its "Billion Plan" for the 618 shopping festival, aimed at providing financial support to merchants with a total of 10 billion yuan in funding and various financial products to help them prepare for the mid-year consumption surge [1][5]. Group 1: Financial Products Offered - The "Billion Plan" 618 special edition includes five major products: Jingbaobei, Jingxiaodai, Huoyadui, Dinghuodai, and Merchant White Bar, providing a total of 10 billion yuan in special credit limits and millions in interest subsidies [1]. - Jingbaobei will offer a special credit limit of 3 billion yuan and an interest subsidy of 30 million yuan, with a first loan annual interest rate as low as 4.2%, which is lower than previous years [1][5]. - Jingxiaodai combines credit loans with early payment to help merchants supplement operating funds, with new customers starting at an annual interest rate of 6% and existing customers enjoying a 40% discount [1][4]. Group 2: Inventory Financing Solutions - Huoyadui allows merchants to use inventory as collateral for financing, covering over 100 million pledgeable SKU items, with a first loan annual interest rate starting at 6% [2][4]. - The "Inventory Loan" for JD's self-operated suppliers allows financing against self-operated goods with a pledge rate of up to 100% and an annual interest rate as low as 5% [2][4]. Group 3: Merchant White Bar Benefits - The Merchant White Bar offers installment interest-free options, fee discounts, and installment reductions to help merchants effectively acquire customers and boost sales [5]. - Special offers for the Merchant White Bar include an interest rate as low as 2.88% for six installments, which is below the industry average, and targeted interest-free coupons for over a million small and medium-sized merchants [5]. Group 4: Historical Context and Impact - Since the launch of its first supply chain financial product, Jingbaobei, in 2013, JD.com has served over a million small and micro enterprises, with a total loan amount exceeding 1 trillion yuan [5]. - For instance, Tianyin Holdings, a major distributor, received 2 billion yuan in financing from Jingbaobei within six hours before the 2023 618 event, demonstrating the efficiency and flexibility of JD's financial services [5].