研究员：洪依真/林起贤/刘洋/张静含/周文远/任梦妮/陈晴华/黄俊儒 机构：申万宏源研究 风险提示：互联网医疗政策环境变化、线上渗透率不及预期、行业竞争加剧。 自营医药为核心，拓展至综合医疗健康服务。京东健康为京东集团在医疗健康领域的核心子公司，14 年2 月至今已从医药电商拓展为涵盖健康商品销售和营销、医疗健康服务、企业健康解决方案、智慧医 疗解决方案等的综合服务商。 竞争趋缓，供应链+服务+AI 协同破局。2021 年起互联网医疗的竞争激烈，以美团买药为代表的O2O、 以抖音快手平台为代表的短视频直播电商带来了大健康领域竞争格局的较大变化，至2025 年互联网医 疗电商的竞争或陆续趋于平缓。公司除供应链优势外，服务生态上已形成医检诊药闭环，AI 技术端发 布京医千询大模型并开源，构建用户、医生、医院端产品矩阵，多方协同下有望打开未来增长空间。 首次覆盖，给予买入评级。考虑到公司供应链优势、自营品牌优势、持续引入第三方商家和拓展O2O 下能推动业绩稳健增长， 我们预测2025-2027 年收入预计为636.5/696.5/765.5 亿，归母净利润分别为 45.2/50.4/57.9 亿。考虑到公司在供应链 ...

Core Insights - JD Health is gaining significant attention from Liu Qiangdong and Xu Ran, especially following the recent 618 shopping festival, where it showcased its marketing strategies prominently [1][5] - The company reported a total revenue of 58.16 billion in 2024, with a profit of 4.157 billion, marking a 94% increase compared to 2023 [1][5] - JD Health is positioned as the leader in the B2C pharmaceutical market, outperforming Alibaba Health, which is projected to generate 30.598 billion in revenue for the 2025 fiscal year [5][8] Group 1: Market Position and Growth - JD Health's market capitalization is over 100 billion HKD, approximately one-third of JD Group's total market value [5] - The company achieved a growth rate of 25.5% in the first quarter of 2023, driven by the online medical insurance payment initiative [8] - The B2C pharmaceutical e-commerce market reached sales of 66.3 billion in 2023, with a growth rate of 15.3% [12] Group 2: Competitive Landscape - The online pharmaceutical market is highly competitive, with JD Health, Meituan, and Ele.me vying for market share [11][12] - Meituan currently holds a 70% market share in the national O2O pharmaceutical sector, posing a challenge for JD Health [17] - JD Health's "Buy Medicine Fast" initiative aims to capture the online medical insurance market, with a focus on rapid delivery and quality service [15][11] Group 3: Future Opportunities - The integration of AI and health consumption trends presents new opportunities for JD Health, particularly in personalized health products and services [4][18] - The company is exploring the potential of AI models to enhance its service offerings, including AI nutritionists and medical assistants [18][20] - The demand for weight management products has surged, with JD Health reporting a threefold increase in sales for weight loss medications [26][28] Group 4: Strategic Focus - JD Health is focusing on expanding its product offerings beyond pharmaceuticals to include health and wellness products, aligning with the growing trend of preventive healthcare [23][24] - The company aims to leverage its expertise in e-commerce to support local pharmaceutical companies and enhance its market presence [26][28] - The market is optimistic about JD Health's future, with a projected price-to-earnings ratio of nearly 30 times based on its 2024 net profit [29]