Workflow
亲子装
icon
Search documents
年服热带动新春消费 童装之都浙江织里转型焕新机
Zhong Guo Xin Wen Wang· 2025-12-19 23:13
中新网湖州12月19日电(胡丰盛齐小梅王磊)临近年关,作为"中国童装之都"的浙江省湖州市吴兴区织里 镇,年服产销热潮涌动,童装产业通过设计创新、市场拓展与转型"加减法",在传统赛道与新领域双向 发力,焕发出蓬勃生机。 年服产销旺创新设计引领市场 面对激烈竞争,织里童装企业以"加减法"优化发展路径。湖州今童王制衣有限公司从全年龄段转向专注 8岁-18岁少年装,推出"KK少年"品牌,通过精准定位解决少年"买衣难"痛点。该公司董事长濮新泉表 示,转型六年来,核心区域市场份额稳步提升,品牌认知度与竞争力显著增强。 与"KK少年"把少年装做"大"不同,相隔仅一条街区的童装企业湖州贝媞妮服饰有限公司则开辟了 更"小"的服装赛道——宠物服饰。 该公司总经理许芷铭说,企业在保留童装主业的同时开辟宠物服饰赛道,聚焦小型犬,推出节日礼服、 户外称工装等原创设计产品。"2023年,我们宠物服饰销售额就突破200万元,现在正从社群预售拓展至 线下批发与海外订单,计划进一步布局国内外展会,进一步拓展市场。" 织里镇党委委员、副镇长王佐彬表示,作为全国2/3童装的产销基地,织里正持续推动童装产业差异 化、品牌化发展。"通过设计赋能、渠道 ...
35岁失业后的“宅系工作”,80、90后靠兴趣边玩边赚钱
Tai Mei Ti A P P· 2025-09-29 00:45
Core Viewpoint - The articles highlight the emergence of new professions and entrepreneurial opportunities among individuals facing unemployment or career transitions, particularly in the context of the post-pandemic economy. Group 1: New Professions and Entrepreneurship - Individuals from the 80s and 90s generations are adapting to unemployment by exploring new business opportunities, such as creating and selling customized products related to their hobbies [1] - The trend of "二创" (secondary creation) in the toy industry is gaining traction, with individuals like 小星 leveraging their design skills to create unique products and generate income [2][3] - The rise of online platforms allows individuals to monetize their hobbies, as seen with 小谷, who turned toy restoration into a profitable venture through video content on B站 [6][8] Group 2: Financial Aspects and Income Generation - 小星's income from her secondary creation efforts in the toy market is modest, earning less than 30,000 yuan in six months, but she finds fulfillment in her creative work [5] - 小谷 earns a few thousand yuan monthly from toy repairs, indicating a comfortable but not high-income lifestyle, driven by passion rather than financial necessity [8] - 豆豆's transition to a mother and child influencer has resulted in a monthly income of around 5,000 yuan, showcasing the potential for monetization in lifestyle content creation [12] Group 3: Social and Emotional Aspects - The shift in mindset among the younger generations reflects a balance between maintaining quality of life and pursuing personal interests, even in the face of financial challenges [1] - The support from family members, such as 豆豆's husband, plays a crucial role in encouraging individuals to pursue their passions and explore new career paths [12] - The emotional satisfaction derived from creative endeavors and the sense of community among like-minded individuals contribute to the appeal of these new professions [8]