春节期间，灯笼、年花、年服热销海外—— 年货出海，"中国红"正当潮(环球热点) 李嘉宝 陈子涵 《人民日报海外版》(2026年02月27日 第 06 版) 中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是 ...

Group 1 - Shanghai's commercial districts are launching a New Year consumption season with themed markets, immersive performances, and art exhibitions to create new winter cultural tourism experiences [1][9] - The Dongtai Road area, historically known for antique markets, has transformed into a 24-hour experiential space with approximately 30% of its stores being first-time openings [4] - The Old City Hall area features a "Warm Winter Island" market with over 350 unique creative brands, offering various themed experiences including electronic music parties and food stalls [6] Group 2 - The Shanghai Longemont commercial area has been revitalized with themed scenes, combining shopping with immersive experiences, allowing consumers to enjoy diverse activities such as light displays and interactive installations [9][11] - The night economy in Shanghai is being stimulated through vibrant neon displays and dedicated nightlife pathways, enhancing the overall consumer experience [11] - In the Shanghai Bund area, new commercial offerings include themed displays, limited-time packages, and community activities, enriching the festive shopping experience [14] Group 3 - In Huzhou, Zhejiang, the production and sales of "New Year clothing" are peaking as the year-end approaches, with significant demand from buyers [13] - The children's clothing market is seeing a surge in "New Year clothing" sales, with this category accounting for 70% of total shipments, indicating a strong trend towards family-oriented apparel [15]

Group 1 - The children's clothing industry in Wuzhen, Huzhou, Zhejiang Province, is experiencing a surge in production and sales as the year-end approaches, driven by design innovation and market expansion [1][2] - The demand for children's clothing is strong, with significant sales reported during the peak season from October to before the Spring Festival, reflecting robust consumer purchasing power [2] - Brands like "Tangjia Guixiu" have achieved a threefold increase in sales by integrating traditional elements like zodiac embroidery with modern design trends, while "Bala Belle" reports that 70% of their annual clothing sales come from popular combinations like the Ma Mian skirt and new Chinese-style tops [2] Group 2 - Companies in Wuzhen are adopting an "addition and subtraction" strategy to optimize their development paths, with Huzhou Jintong Wang Garment Co., Ltd. focusing on youth clothing for ages 8-18, enhancing brand recognition and market share [3] - Huzhou Beitini Clothing Co., Ltd. has diversified into pet clothing while maintaining its core children's clothing business, achieving over 2 million yuan in sales for pet apparel in 2023 and expanding into offline wholesale and overseas orders [3] - The local government is promoting differentiated and branded development in the children's clothing industry, encouraging companies to delve into niche markets such as school uniforms, outdoor sportswear, and family-themed clothing [3]

Core Insights - The children's clothing market in Zhili Town, Huzhou, Zhejiang, is experiencing strong sales, particularly in winter apparel like down jackets and New Year clothing, leading to a "hard-to-get" situation for inventory [1][3] - The production of down jackets has been affected by a sudden drop in temperature in mid-October, resulting in rapid depletion of factory inventories and orders extending to the end of December [3][5] - The average daily shipment of children's clothing in Zhili Town has exceeded 5 million pieces in December, with total shipments reaching 1.65 billion pieces by the end of November, and annual sales expected to surpass 87 billion yuan [5] Market Dynamics - Despite a significant increase in down material prices, the wholesale prices of children's down jackets have remained stable due to strategic inventory management by manufacturers [5][7] - Manufacturers have adopted strategies such as "off-season stockpiling" to lock in costs and "upgrading quality" to maintain market trust, allowing them to keep prices steady despite rising costs [5][7] - The price of white duck down with 90% filling content rose from 456,000 yuan per ton in August to over 560,000 yuan per ton by the end of October, reflecting a 23% increase [7][9] Production Strategies - Some manufacturers are cautious in response to raw material price fluctuations, opting to reduce production or shift to cotton clothing [9] - Conversely, stronger companies are upgrading their products from "50 down" to "90 down" and enhancing transparency through traceability measures, gaining increasing market recognition [9]