Core Viewpoint - The report highlights that Lege Co., Ltd. has shown excellent performance in expanding new product categories, although various factors have impacted short-term profitability, leading to a "Buy" rating for the company [1] Financial Performance - For the first half of 2025, Lege Co., Ltd. achieved operating revenue of 3.145 billion, a year-on-year increase of 29.56%, while net profit attributable to shareholders decreased by 19.47% to 129 million, and net profit excluding non-recurring items fell by 26.58% to 79 million [2] - In Q2 2025, the company reported operating revenue of 1.600 billion, a 22.57% increase, with net profit attributable to shareholders at 77 million, down 3.87%, and net profit excluding non-recurring items at 53 million, down 19.70% [2] Business Analysis - Cross-border e-commerce revenue grew by 9.16% to 1.000 billion in H1 2025, with independent site revenue increasing by 11.22% to 410 million, accounting for 41% of cross-border e-commerce income [3] - Ergonomic product series generated 1.383 billion in revenue, a 3.48% year-on-year increase, while new categories like electric sofas and ergonomic chairs contributed approximately 20% to revenue growth [3] - Overseas warehouse revenue surged by 84.27% to 1.559 billion, serving 1,744 outbound enterprises, with the German warehouse achieving over 70% utilization and profitability [3] Profitability and Cost Structure - The gross margin for H1 2025 decreased by 5.66 percentage points to 25.69%, primarily due to the increased share of overseas warehouse revenue and rising logistics costs [4] - The gross margin for ergonomic products was 41.46%, up by 1.29 percentage points, while the gross margin for warehousing logistics services fell by 5.31 percentage points to 9.69% [4] - Expense ratios for sales, management, R&D, and financial costs were 14.52%, 4.19%, 3.52%, and 0.03%, respectively, with sales expense ratio decreasing by 2.05 percentage points [4] Future Outlook - The overseas warehouse business is expected to maintain high growth rates and improve profitability due to increasing e-commerce penetration in the U.S. and enhanced operational efficiency [5] - The company's strong product demand and development capabilities, along with its overseas operational experience, are anticipated to mitigate trade friction impacts and support future growth [5] Earnings Forecast and Valuation - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.91, 1.04, and 1.20 yuan, respectively, with current price-to-earnings (PE) ratios of 16.18, 14.09, and 12.26 times [6]

Core Viewpoint - The credit rating agency maintains the long-term credit rating of Lekai Ergonomic Technology Co., Ltd. at A+ with a stable outlook, reflecting the company's competitive advantages and financial performance despite certain risks [1][3]. Company Overview - Lekai Ergonomic Technology Co., Ltd. specializes in the research, production, and sales of smart home and office products, with a focus on ergonomic solutions [3][6]. - The company has a comprehensive value chain model, maintaining competitive advantages in product development and online marketing [3][6]. Financial Performance - The company reported a significant increase in total operating revenue, with a year-on-year growth of 45.33% in 2024, driven by rising demand for ergonomic products and rapid growth in its overseas warehouse business [6][18]. - The total profit for 2024 was 3.95 billion yuan, reflecting a decrease of 50.41% compared to the previous year, primarily due to reduced gains from overseas warehouse disposals [18][19]. - As of the end of 2024, the company's total assets reached 101.51 billion yuan, with total liabilities of 50.88 billion yuan, indicating a debt burden that has increased by 75.87% year-on-year [5][6]. Market Environment - The global smart home market is projected to grow, with China's market expected to reach approximately 784.8 billion yuan in 2024, indicating a stable growth trajectory for the industry [11][12]. - The ergonomic product segment is experiencing increased penetration in the domestic market, driven by rising consumer demand and awareness [11][12]. Risks and Challenges - The company faces risks related to currency fluctuations, particularly as 91.33% of its overseas sales are denominated in USD, exposing it to exchange rate volatility [6][18]. - Increased operational costs due to rising expenses, which accounted for 24.05% of total revenue in 2024, are eroding profit margins [6][18]. - The company has significant capital expenditure pressures, with ongoing investments in overseas warehouse projects requiring substantial funding [6][18]. Competitive Position - Lekai Ergonomic Technology Co., Ltd. is recognized as one of the early entrants in the ergonomic furniture manufacturing sector in China, with a strong focus on innovation and design [15][16]. - The company has established a robust research and development framework, holding 1,287 valid patents, including 153 invention patents, which supports its competitive edge in product development [15][16]. Future Outlook - The expansion of the public overseas warehouse business is expected to enhance the company's profitability and operational efficiency [4][6]. - Potential factors that could lead to an upgrade in the company's rating include significant improvements in capital strength and a substantial increase in market demand for ergonomic products [4][6].