Core Viewpoint - The credit rating agency maintains the long-term credit rating of Lekai Ergonomic Technology Co., Ltd. at A+ with a stable outlook, reflecting the company's competitive advantages and financial performance despite certain risks [1][3]. Company Overview - Lekai Ergonomic Technology Co., Ltd. specializes in the research, production, and sales of smart home and office products, with a focus on ergonomic solutions [3][6]. - The company has a comprehensive value chain model, maintaining competitive advantages in product development and online marketing [3][6]. Financial Performance - The company reported a significant increase in total operating revenue, with a year-on-year growth of 45.33% in 2024, driven by rising demand for ergonomic products and rapid growth in its overseas warehouse business [6][18]. - The total profit for 2024 was 3.95 billion yuan, reflecting a decrease of 50.41% compared to the previous year, primarily due to reduced gains from overseas warehouse disposals [18][19]. - As of the end of 2024, the company's total assets reached 101.51 billion yuan, with total liabilities of 50.88 billion yuan, indicating a debt burden that has increased by 75.87% year-on-year [5][6]. Market Environment - The global smart home market is projected to grow, with China's market expected to reach approximately 784.8 billion yuan in 2024, indicating a stable growth trajectory for the industry [11][12]. - The ergonomic product segment is experiencing increased penetration in the domestic market, driven by rising consumer demand and awareness [11][12]. Risks and Challenges - The company faces risks related to currency fluctuations, particularly as 91.33% of its overseas sales are denominated in USD, exposing it to exchange rate volatility [6][18]. - Increased operational costs due to rising expenses, which accounted for 24.05% of total revenue in 2024, are eroding profit margins [6][18]. - The company has significant capital expenditure pressures, with ongoing investments in overseas warehouse projects requiring substantial funding [6][18]. Competitive Position - Lekai Ergonomic Technology Co., Ltd. is recognized as one of the early entrants in the ergonomic furniture manufacturing sector in China, with a strong focus on innovation and design [15][16]. - The company has established a robust research and development framework, holding 1,287 valid patents, including 153 invention patents, which supports its competitive edge in product development [15][16]. Future Outlook - The expansion of the public overseas warehouse business is expected to enhance the company's profitability and operational efficiency [4][6]. - Potential factors that could lead to an upgrade in the company's rating include significant improvements in capital strength and a substantial increase in market demand for ergonomic products [4][6].