2026 年迎新春 · 促消费河南美食榜 (排名不分先后) (一) 河南特色食品 【大河财立方 记者 郝楠楠 吴海舒 文 朱哲 摄影】烩面+胡辣汤礼盒、道口烧鸡、信阳毛尖茶饮料、中式精酿啤酒……1月30日，2026 年"吃货季"迎新春促消费好酒好菜迎新年活动暨河南美食榜和河南好酒发布推介活动举行，提前给消费者解锁了新春一桌好饭新思 路。 本次活动由河南省现代食品产业联盟、河南省食品工业协会主办。大河财立方记者现场看到，好想你、豫道、金星、麦尚、仰韶等 近50家食品企业携明星产品参展。 以好酒好菜拉动新春消费，河南省现代食品产业联盟副理事长、牧原集团副总经理袁合宾在致辞中介绍，本次活动首次探索"线上直 播+线下展示"的双轨模式，助力河南食品企业推广产品、传播品牌。线上，联动京东政企、广电买卖多、抖音本地生活等平台，开 展电商直播月活动，打通直达消费者的"云端通道"；线下，精心设计布展，集中呈现本土品牌特色。 袁合宾表示，2026年是"十五五"规划的开局之年，协会将依托郑州东站"城市会客厅"的核心区位，全力推动"豫食名品展示中心"建 设。"该中心将集产品展示、产销对接、电商运营、品牌推广、文化传播于一体，通过沉浸 ...

Core Insights - The dual festival period of National Day and Mid-Autumn Festival in 2025 did not yield the expected sales peak for the liquor industry, with retail and catering sales only growing by 3.3% year-on-year, indicating a significant slowdown compared to the May Day holiday [1][3] - The liquor market is experiencing a structural transformation driven by rational consumption, channel revolution, and brand resilience, highlighting both challenges and opportunities for the industry [3] Market Performance - High-end liquor brands showed stable sales during the dual festival period, benefiting from effective volume control and price maintenance strategies, which helped stabilize core product pricing [3][4] - In contrast, mid-range and lower mid-range liquors faced significant challenges, with many products seeing price drops from the 400 yuan range to 200-300 yuan, and sales volumes declining by over 30% for most brands [4][6] - Low-end liquor performed relatively well, with some star products experiencing over 20% year-on-year sales growth, reflecting a shift towards value-for-money consumption [6][8] Regional Variations - The overall liquor market in Sichuan saw a year-on-year sales decline of approximately 20%, with significant drops in the Chengdu market [9][11] - In Guangdong, liquor sales also fell by 20-30% year-on-year, with a notable reduction in corporate group orders and a shift towards lower-priced products [9][11] - The Anhui market saw an increase in banquet events, but the average spending per table decreased, indicating a shift in consumer behavior [11][12] - The Henan market displayed structural opportunities, with some brands achieving growth through product innovation and cultural marketing [12] - Northern provinces like Shandong and Hebei showed signs of recovery, benefiting from a faster rebound in banquet markets [12] Channel Evolution - The liquor industry is undergoing a digital transformation in its channel ecosystem, with major brands adopting instant retail strategies to enhance consumer access [13][15] - Instant retail channels saw significant growth during the dual festival period, with sales on platforms like Meituan increasing by 8 times year-on-year [13][15] - The rise of instant retail reflects a shift in consumer habits towards immediate satisfaction, with younger consumers (aged 25-35) making up over 45% of buyers on these platforms [15][16] Future Trends - The liquor industry's competition is shifting from traditional brand and channel advantages to a more comprehensive competition based on digital capabilities, including data insights and supply chain efficiency [16] - The future of liquor consumption is expected to be characterized by rational, diverse, and instant purchasing behaviors, necessitating a reevaluation of product positioning and marketing strategies by companies [16]