某传媒公司不服，提起上诉，二审法院维持了原判。 本报讯（记者 蔡蕾 通讯员 张国庆）某化工公司委托第三方制作的企业宣传片中，因包含3秒来自 网络平台的他人作品片段，被权利人诉至法院索赔5万元，某化工公司能否以其委托他人制作为由免除 侵权责任？近日，湖北省大冶市人民法院援引合法来源抗辩制度审结一起侵害作品信息网络传播权纠纷 案，判决被告某化工公司承担原告某传媒公司合理开支500元，驳回其他诉讼请求。 某传媒公司诉称，其在视频交易平台网站上发表了原创作品《公园放风筝》。2022年2月，被告某 化工公司在其官方微信公众号发布的6分钟品牌宣传片中，在第5分34秒至5分36秒处使用了上述作品片 段。某化工公司的行为侵害了其作品信息网络传播权，请求法院判令某化工公司停止侵权、赔偿经济损 失及合理支出5万元、在其公众号发布致歉声明。 某化工公司辩称，其不具有侵权故意和行为。涉案宣传片系其于2020年12月委托案外人深圳某传媒 公司制作，并依约支付了全部制作费13.7万元。收到原告的侵权通知后，其已立即下架了相关视频并删 除了涉诉片段，请求法院驳回原告诉讼请求。 法院审理后认为，本案的核心争议焦点在于：某化工公司作为委托制作 ...

Core Insights - In the current unfavorable economic environment, companies are reassessing expenditures, with promotional videos often being cut from budgets. However, these videos are essential for brand building and market expansion, and companies should recognize their value and adopt more efficient strategies to ensure returns on investment [1][11]. Group 1: Value of Promotional Videos - Promotional videos serve as a low-cost tool for shaping brand image, especially during economic downturns when competition intensifies and customer choices become more cautious. They help establish trust quickly and communicate the company's strengths, product advantages, and brand philosophy effectively [3][11]. - Compared to traditional advertising, promotional videos offer long-term dissemination at a lower cost and can be reused across various scenarios such as recruitment, online promotion, and investment solicitation, making them highly cost-effective [3]. Group 2: Efficient Production Strategies - Companies should clearly define their goals and focus on relevant information when creating promotional videos. For instance, if the target is investment solicitation, the emphasis should be on showcasing the company's strengths and success stories, while consumer-focused videos should highlight product features and user experiences [4]. - Utilizing existing resources can significantly reduce production costs. Companies can leverage internal locations, employees, or pre-existing materials to minimize external shooting expenses. Additionally, using lightweight filming equipment or opting for low-cost formats like animations or PowerPoint videos can further cut costs [8]. - Selecting a cost-effective production team is crucial. Companies should compare the works and quotes of small to medium-sized teams, prioritizing those that understand the company's needs and can offer flexible solutions [9]. Group 3: Importance of Brand Building - During economic downturns, companies should focus on brand building rather than completely halting promotional activities. A well-planned promotional video can enhance the company's image at a low cost and support business expansion, laying a foundation for long-term development even with limited budgets [11].