黄康俊 著《中国企业力量》华夏出版社出版2007年8月 长篇纪实《中国企业力量》 ——罗苏与兴发品牌传奇 黄康俊 兴发人以自己过硬的"本领"，攀越在468米的高度上，与"东方明珠"同样璀灿夺目，同样大放异彩，成就了一个民族产业的骄傲，缔造了一个时代工业的文 明。 此后，"东方明珠"成了兴发产品的"活广告"。 我们再回望此时的兴发： 17.第十五章 "注意来自中国兴发的挑战" 我们经营企业要有开放思维，逆向思维，立体思维，综合思维，辩证思维；要不断提出新观点，研究新问题，思考新方向，吸收新信息，拿出新主张，订立 新方案，运用新科技，推出新产品，从而创立属于自己的品牌，保证企业不断产生新的经济增长点。 —— 罗 苏 1993年5月初，堪称中国现代建筑史上的著名工程——上海东方明珠电视塔工程，主动找上门来，要求兴发协助完成此项工程。 东方明珠电视塔，塔高468米，其时位居亚洲第一，世界第三。电视塔主体由三个斜筒体、三个直筒体和11个球体组成，蕴涵唐代诗人白居易诗中"大珠小珠 落玉盘"的优美意境，形成巨大的空间框架结构：是现代科技与东方文化的完美结合。而镶嵌"东方明珠"的珠体和外部工程饰体，急需要采用最优质的铝合 金 ...

Core Insights - The 2025 (3rd) Huizhou Trade Fair and Foreign Trade Quality Products Procurement Conference commenced on November 14, focusing on promoting the integration of domestic and foreign trade and supporting the dual circulation of quality foreign trade products, attracting around 300 participating enterprises [1][3] Group 1: Event Overview - The event features a 20,000 square meter exhibition area showcasing over 3,000 quality products from Huizhou, including specialty foods, agricultural products, beverages, cultural and creative products, fashion footwear, and home appliances, highlighting the diverse development of Huizhou's industries [1] - The fair has been recognized as a key exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, serving over 1,000 enterprises and facilitating transactions exceeding 100 million yuan [3] Group 2: Participation and Support - The event is supported by over 20 trade associations, including the Huizhou Agricultural Products Circulation Industry Association and the Huizhou Footwear Industry Association, showcasing a variety of high-quality products from different sectors [3][4] - Notable products include geographical indication products and well-known local brands, emphasizing Huizhou's reputation as a hub for quality manufacturing [4] Group 3: Regional Collaboration - The event features a special exhibition area for the Qiannan work team from Guizhou Province, promoting local products such as Yi Ren rice and Pu'an red tea, enhancing the "Qianguo Out of the Mountain" initiative [6] - Other regions like Tibet and Daqing also participated, showcasing unique agricultural products, thereby enriching the exhibition's offerings and fostering trade connections [6] Group 4: Activities and Engagement - A series of activities are planned during the fair, including the "Brand Huizhou - West Lake Forum" and targeted matching events for the footwear industry, aimed at enhancing brand development and facilitating business cooperation [6] - Interactive experiences such as drone football and cultural performances are designed to engage attendees, creating a vibrant atmosphere that combines trade discussions with cultural and recreational activities [6][7] Group 5: Future Goals - The organizing committee aims to continuously optimize services to ensure exhibitors gain benefits, buyers find surprises, and citizens enjoy the event, contributing to Huizhou's development as a more influential regional consumption center [7]

Core Viewpoint - The "2025 Phoenix Star Listed Company Selection" aims to highlight the core competitiveness and influence of Chinese listed companies, promoting healthy development between mainland and Hong Kong stock markets [1][3]. Group 1: Selection Process - The selection process began on August 2, with a public registration phase and case collection, followed by a first-round evaluation on August 28 to form a benchmark candidate pool [1]. - The final results will be announced on September 23, after a review process for newly registered companies with outstanding indicators [1]. Group 2: Evaluation Criteria - The selection includes nine major awards, such as Best Innovative Listed Company and Best Shareholder Return Listed Company, covering key areas of corporate development [3]. - The evaluation is characterized by a "panoramic" and "global perspective," incorporating multiple dimensions such as operational efficiency, innovation capability, social responsibility, and international competitiveness [4][5]. Group 3: Globalization and Competitive Strategy - The evaluation emphasizes the importance of companies' "going global" capabilities, encouraging them to build long-term strategies in global competition [5]. - The transformation of Chinese companies is described as three major leaps: from "quantity expansion" to "quality enhancement," from "output factors" to "localized coexistence," and the synergy of "hard and soft power" [6][7]. Group 4: Addressing "Involution" Concerns - The article addresses concerns about the "involution" culture of Chinese companies abroad, distinguishing between healthy competition and harmful involution [7]. - It emphasizes the need for compliance with local laws and regulations and the importance of localized cooperation to foster a positive competitive environment [8]. Group 5: Brand Building - Companies are advised to focus on long-term strategies rather than short-term gains to enhance their international brand influence [8]. - Successful examples of brand building include companies like Pop Mart and BYD, which leverage unique advantages to establish brand recognition globally [8]. Group 6: Event Support and Promotion - The event is supported by various organizations, including the China Listed Companies Association and the Drucker School of Management, with results to be revealed at the "Phoenix Bay Area Financial Forum 2025" [11].

Core Viewpoint - The company has decided to change its stock abbreviation from "汇鸿集团" to "苏豪汇鸿" while retaining the stock code "600981", effective from September 10, 2025 [1][4]. Group 1: Company Name and Abbreviation Change - The company held board meetings on August 15, 2025, and a shareholder meeting on September 2, 2025, to approve the change of its name and stock abbreviation [1][2]. - The company has completed the business registration change and received a new business license reflecting the name change to "江苏苏豪汇鸿集团股份有限公司" [2]. Group 2: Reasons for the Change - The change aims to align with the strategic development of 苏豪控股集团, enhancing the company's brand recognition and core competitiveness [3]. - The abbreviation change is intended to better reflect the company's focus on its main supply chain business and to integrate more effectively with the parent group's development strategy [3]. Group 3: Implementation of the Change - The stock abbreviation change will be officially implemented on September 10, 2025, with the stock code remaining unchanged [4].

Core Insights - In the current unfavorable economic environment, companies are reassessing expenditures, with promotional videos often being cut from budgets. However, these videos are essential for brand building and market expansion, and companies should recognize their value and adopt more efficient strategies to ensure returns on investment [1][11]. Group 1: Value of Promotional Videos - Promotional videos serve as a low-cost tool for shaping brand image, especially during economic downturns when competition intensifies and customer choices become more cautious. They help establish trust quickly and communicate the company's strengths, product advantages, and brand philosophy effectively [3][11]. - Compared to traditional advertising, promotional videos offer long-term dissemination at a lower cost and can be reused across various scenarios such as recruitment, online promotion, and investment solicitation, making them highly cost-effective [3]. Group 2: Efficient Production Strategies - Companies should clearly define their goals and focus on relevant information when creating promotional videos. For instance, if the target is investment solicitation, the emphasis should be on showcasing the company's strengths and success stories, while consumer-focused videos should highlight product features and user experiences [4]. - Utilizing existing resources can significantly reduce production costs. Companies can leverage internal locations, employees, or pre-existing materials to minimize external shooting expenses. Additionally, using lightweight filming equipment or opting for low-cost formats like animations or PowerPoint videos can further cut costs [8]. - Selecting a cost-effective production team is crucial. Companies should compare the works and quotes of small to medium-sized teams, prioritizing those that understand the company's needs and can offer flexible solutions [9]. Group 3: Importance of Brand Building - During economic downturns, companies should focus on brand building rather than completely halting promotional activities. A well-planned promotional video can enhance the company's image at a low cost and support business expansion, laying a foundation for long-term development even with limited budgets [11].