Core Viewpoint - The "2025 Phoenix Star Listed Company Selection" aims to highlight the core competitiveness and influence of Chinese listed companies, promoting healthy development between mainland and Hong Kong stock markets [1][3]. Group 1: Selection Process - The selection process began on August 2, with a public registration phase and case collection, followed by a first-round evaluation on August 28 to form a benchmark candidate pool [1]. - The final results will be announced on September 23, after a review process for newly registered companies with outstanding indicators [1]. Group 2: Evaluation Criteria - The selection includes nine major awards, such as Best Innovative Listed Company and Best Shareholder Return Listed Company, covering key areas of corporate development [3]. - The evaluation is characterized by a "panoramic" and "global perspective," incorporating multiple dimensions such as operational efficiency, innovation capability, social responsibility, and international competitiveness [4][5]. Group 3: Globalization and Competitive Strategy - The evaluation emphasizes the importance of companies' "going global" capabilities, encouraging them to build long-term strategies in global competition [5]. - The transformation of Chinese companies is described as three major leaps: from "quantity expansion" to "quality enhancement," from "output factors" to "localized coexistence," and the synergy of "hard and soft power" [6][7]. Group 4: Addressing "Involution" Concerns - The article addresses concerns about the "involution" culture of Chinese companies abroad, distinguishing between healthy competition and harmful involution [7]. - It emphasizes the need for compliance with local laws and regulations and the importance of localized cooperation to foster a positive competitive environment [8]. Group 5: Brand Building - Companies are advised to focus on long-term strategies rather than short-term gains to enhance their international brand influence [8]. - Successful examples of brand building include companies like Pop Mart and BYD, which leverage unique advantages to establish brand recognition globally [8]. Group 6: Event Support and Promotion - The event is supported by various organizations, including the China Listed Companies Association and the Drucker School of Management, with results to be revealed at the "Phoenix Bay Area Financial Forum 2025" [11].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 变更后的股票证券简称：苏豪汇鸿，股票证券代码"600981"保持不变 ● 证券简称变更日期：2025年9月10日 一、公司董事会审议变更证券简称的情况 江苏苏豪汇鸿集团股份有限公司（以下简称"公司"）分别于2025年8月15日、2025年9月2日召开第十届 董事会第三十八次会议、2025年第二次临时股东大会，审议通过《关于变更公司名称、证券简称及修订 〈公司章程〉的议案》，同意将公司证券简称由"汇鸿集团"变更为"苏豪汇鸿"，证券代码"600981"保持 不变。具体内容详见公司分别于2025年8月18日、2025年9月3日披露在上海证券交易所网站的《关于变 更公司名称、证券简称及修订〈公司章程〉的公告》（公告编号：2025-042）、《2025年第二次临时股 东大会决议公告》（公告编号：2025-055）。 2025年9月2日,公司完成工商变更登记手续，并取得江苏省市场监督管理局换发的《营业执照》，公司 名称由"江苏汇鸿国际集团股份有限公司"变更为"江苏苏豪汇鸿 ...

Core Insights - In the current unfavorable economic environment, companies are reassessing expenditures, with promotional videos often being cut from budgets. However, these videos are essential for brand building and market expansion, and companies should recognize their value and adopt more efficient strategies to ensure returns on investment [1][11]. Group 1: Value of Promotional Videos - Promotional videos serve as a low-cost tool for shaping brand image, especially during economic downturns when competition intensifies and customer choices become more cautious. They help establish trust quickly and communicate the company's strengths, product advantages, and brand philosophy effectively [3][11]. - Compared to traditional advertising, promotional videos offer long-term dissemination at a lower cost and can be reused across various scenarios such as recruitment, online promotion, and investment solicitation, making them highly cost-effective [3]. Group 2: Efficient Production Strategies - Companies should clearly define their goals and focus on relevant information when creating promotional videos. For instance, if the target is investment solicitation, the emphasis should be on showcasing the company's strengths and success stories, while consumer-focused videos should highlight product features and user experiences [4]. - Utilizing existing resources can significantly reduce production costs. Companies can leverage internal locations, employees, or pre-existing materials to minimize external shooting expenses. Additionally, using lightweight filming equipment or opting for low-cost formats like animations or PowerPoint videos can further cut costs [8]. - Selecting a cost-effective production team is crucial. Companies should compare the works and quotes of small to medium-sized teams, prioritizing those that understand the company's needs and can offer flexible solutions [9]. Group 3: Importance of Brand Building - During economic downturns, companies should focus on brand building rather than completely halting promotional activities. A well-planned promotional video can enhance the company's image at a low cost and support business expansion, laying a foundation for long-term development even with limited budgets [11].