企业版京东商城破解B2B中小企业服务"价格、质量、效率"不可能三角，PLUS企业会员让客户采购频次实现3.5倍增长。 2025年的商业世界正站在新旧转换的十字路口。在商业叙事重构、科技浪潮席卷的当下，WISE2025商业之王大会以"风景这边独 好"为基调，试图在不确定中锚定中国商业的确定性的未来。我们在此记录这场思想盛宴的开篇，捕捉那些在变局中依然坚定前行 的声音。 11月27-28日，被誉为"年度科技与商业风向标"的36氪WISE2025商业之王大会，在北京798艺术区传导空间落地。 我们将在接下来的内容中，逐帧拆解这些"爽剧"背后的真实逻辑，一起看尽2025年商业的"风景独好"。 大会现场，京东政企业务中小企业客户部副总经理张瑞发表《数字时代，那些过去敢想却未实现的事情》的主题演讲，分享了京 东如何以"有责任的供应链"为基础，通过AI技术与创新服务模式，破解中小企业服务的"不可能三角"难题，助力百万级中小企业 实现数字化采购转型。 张瑞指出，中小企业作为中国经济的重要活力源，其健康发展对国民经济意义重大，但行业分散、需求多样、价格敏感等特性， 构成了B2B领域"海量客户、深度链接、低成本服务"的长期困境。 ...

Core Insights - The WISE2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the transformative power of technology and innovative business practices [1] - JD's government and enterprise business is addressing the challenges faced by small and medium-sized enterprises (SMEs) through a responsible supply chain and AI-driven solutions [2][6] Group 1: Conference Overview - The WISE2025 conference, held on November 27-28, is described as an immersive experience rather than a traditional industry summit, showcasing trends in technology and business [1] - The conference features discussions on AI's impact on hardware, global brand expansion, and the integration of traditional industries with advanced technologies [1] Group 2: JD's Business Strategy - JD's government and enterprise business serves over 8 million clients, including more than 90% of Fortune 500 companies in China, with a goal to reach 10 million clients and 1 million PLUS enterprise members [2][6] - The company has developed a corporate version of JD Mall to enhance procurement experiences for SMEs, leveraging AI for precise customer acquisition and service efficiency [8][9] Group 3: Challenges in B2B Services - The B2B sector faces a "trilemma" of serving a vast customer base while maintaining deep connections and low service costs, which has historically been difficult to achieve simultaneously [8] - JD's approach includes platform marketing, precise marketing, and project-based procurement to meet diverse enterprise needs [7] Group 4: Innovations and Membership Program - JD launched the first paid membership program for corporate procurement, JD PLUS, aimed at providing cost-effective solutions for SMEs, with significant uptake in manufacturing and information technology sectors [11][12] - The introduction of JD PLUS has led to a 3.5 times increase in procurement frequency among members, aligning with key industries outlined in China's 14th Five-Year Plan [12]