伊利股份2025年投资者日活动向市场全面展示了其从"乳业巨头"向"全域营养解决方案提供者"的战略转 型成果与未来布局。公司发布的未来三年高分红规划更是凸显了行业龙头的现金流底气与回报股东的决 心。在此战略蓝图下，伊利在成人营养核心赛道的高增长性得以凸显，旗下伊利倍畅羊奶粉凭借卓越市 场表现，成功斩获"成人羊奶粉销量第一"的市场地位认证。 倍畅羊奶粉以"双轮驱动"成就品类标杆 伊利倍畅羊奶粉的市场成功，根植卓越产品力，为消费者带来了切实的健康价值： 近年来，随着国民健康意识提升成人羊奶粉营养版块，展现出巨大的增长潜力。伊利倍畅精准把握市场 脉搏，签约"亚洲飞人"苏炳添为伊利倍畅羊奶粉品牌代言人，借助其代表的卓越、速度与健康形象，与 产品理念深度绑定，实现了品牌影响力的强势提升。 根据权威市场研究机构星图数据，截至2025年9月，伊利倍畅羊奶粉市场份额已成功跃居行业首位； 10 月，经过对主流羊奶粉销售平台的全面调研评估，倍畅羊奶粉更是强势突围，正式获颁"成人羊奶粉销 量第一"的市场地位认证，在羊奶粉品类赛道中建立了显著的领先优势。 这一卓越成就的取得，源于伊利倍畅持续践行的 "全域营销+品类深耕"双轮驱动战略。 ...

Core Viewpoint - The article discusses the challenges and inefficiencies in traditional video advertising production, highlighting the transformative impact of AI technology, specifically Baidu's MuseSteamer, which significantly reduces costs and production time while enhancing creativity and personalization in video marketing [2][3][9]. Group 1: Challenges in Traditional Video Advertising - Video advertising is expensive and time-consuming, often requiring hundreds of thousands to millions in budget and taking weeks to months to produce [4][7][8]. - The production process involves multiple stages, including creative development, script revisions, filming, and post-production, leading to lengthy timelines that can result in missed marketing opportunities [5][6][9]. - Brands face difficulties in creating personalized content at scale, as each additional version of an advertisement incurs significant costs and time [8][9]. Group 2: Technological Advancements - Baidu's MuseSteamer has achieved a major upgrade, enabling the integrated generation of multi-character audio-visual content, allowing creators to produce videos in minutes with minimal costs [3][11]. - The technology ensures precise synchronization of audio and visual elements, creating a more natural viewing experience [11][12]. - MuseSteamer's innovative planning capabilities allow for coherent storytelling and character interactions, enhancing the quality of generated content [13][16]. Group 3: Impact on Marketing Strategies - The introduction of AI in video production allows brands to produce high-quality content quickly and at a lower cost, transforming the traditional marketing landscape [16][22]. - Brands can now view video content as reusable digital assets, enabling them to accumulate and manage a library of marketing materials efficiently [22][23]. - The ability to generate content rapidly allows brands to respond to market trends and consumer demands in real-time, enhancing engagement and interaction [23][24]. Group 4: Consumer Acceptance and Future Trends - As consumers become more familiar with AI-generated content, their acceptance of such marketing strategies is increasing, leading to a shift in how brands approach content creation [25][26]. - The potential for brands to create unique digital personas and IPs through AI technology opens new avenues for storytelling and consumer engagement [26][27]. - The future of marketing will likely see a blend of human creativity and AI efficiency, fostering a collaborative ecosystem between brands, creators, and consumers [25][26].