Core Viewpoint - The LABUBU brand is actively expanding its presence in the trendy toy industry through various commercial operations and cross-industry collaborations, despite facing challenges from counterfeit products [1][12]. Group 1: LABUBU's Commercial Operations - LABUBU has launched a limited-time pop-up store called "THE MONSTERS怪味便利店" in Shanghai, with similar stores in Beijing, Guangzhou, and Chengdu, operating from mid-June to the end of July [3][4]. - The pop-up store requires customers to make reservations, which sell out within seconds, indicating high demand and effective marketing strategies [2][3]. - The store limits customer entry to prevent overcrowding, allowing only a small number of customers at a time, which enhances the exclusivity of the shopping experience [4][5]. Group 2: Cross-Industry Collaborations - Uniqlo announced a new collaboration with LABUBU, set to launch on August 29, featuring adult t-shirts priced at 99 yuan and children's t-shirts at 79 yuan, marking the fifth collaboration between the two brands [8][10]. - This partnership aims to broaden LABUBU's product range beyond toys, integrating into daily consumer goods, which can enhance brand visibility among younger audiences [10][11]. - The collaboration is seen as a strategic move for both brands, with LABUBU gaining access to a wider market and Uniqlo appealing to a younger demographic [11]. Group 3: Market Performance and Counterfeit Issues - LABUBU's parent company, Pop Mart, has seen a significant stock price increase of 100% since March, with a staggering 11-fold increase since the beginning of 2024 [13]. - The company's revenue for Q1 2025 surged by 165% year-on-year, with domestic revenue growing by 95% to 100% and overseas revenue increasing by 475% to 480% [13]. - Authorities are cracking down on counterfeit LABUBU products, emphasizing the need for proper licensing and the protection of intellectual property rights [14][15].

Core Insights - LABUBU is actively engaging in commercial operations with a limited-time pop-up store called "THE MONSTERS怪味便利店" in Shanghai, which will operate from mid-June to the end of July [1] - The pop-up store requires customers to make reservations, which open daily at 10 AM, and appointments are quickly filled, indicating high demand [1][2] - Uniqlo is set to launch a new collaboration with LABUBU's popular IP "THE MONSTERS," marking their fifth partnership and second collaboration specifically with "THE MONSTERS" [2] Group 1: Pop-Up Store Operations - The pop-up store features a limited entry system, allowing small groups of customers to shop for approximately 20 minutes at a time, followed by a 10-minute break before the next group enters [2] - Customers are limited to purchasing one item per product, ensuring a controlled shopping experience [2] - The store has generated significant interest, as evidenced by long queues and rapid booking of appointments [1][2] Group 2: Collaboration with Uniqlo - Uniqlo's new product line featuring LABUBU's "THE MONSTERS" will be released on August 29, with adult t-shirts priced at 99 yuan and children's t-shirts at 79 yuan [2] - Previous collaborations between Uniqlo and LABUBU have seen significant price appreciation in the secondary market, with some items doubling in value [2]