Core Insights - The article emphasizes the importance of modernizing agriculture and rural areas as a crucial part of China's overall modernization strategy, highlighting the need for a resilient, value-added, and sustainable industrial chain in the agricultural and pastoral sectors [1][2]. Group 1: Agricultural and Pastoral Industry Development - The development of the agricultural and pastoral industry in Inner Mongolia faces challenges such as geographical remoteness, weak infrastructure, short industrial chains, and poor market connectivity, leading to issues like "having products without brands" and "having resources without transformation" [2]. - To strengthen the agricultural and pastoral industry, it is essential to integrate production, processing, and sales, focusing on standardization, greening, and branding to enhance product quality and market competitiveness [2][3]. - The establishment of a gradient processing network is proposed, which includes small-scale cold chain logistics and deep processing facilities to improve local product transformation and reduce post-harvest losses [3]. Group 2: Sales and Marketing Strategies - A three-tier logistics system is recommended to enhance sales channels, ensuring efficient distribution from local areas to broader markets, including the establishment of green agricultural product trading markets in key cities [3]. - Encouragement of direct procurement relationships between cooperatives and e-commerce platforms is suggested to improve market access and product visibility [3]. Group 3: Integration of Agriculture, Culture, and Tourism - The deep integration of agriculture, culture, and tourism is identified as a key pathway for value addition, leveraging natural landscapes and cultural resources to develop new tourism experiences [4]. - Innovative models such as "family ranch + homestay + hands-on experience" are proposed to enhance consumer engagement and product repurchase rates [4]. Group 4: Rural Revitalization and Environmental Improvement - The article stresses the need for a comprehensive approach to rural revitalization that combines environmental improvement with cultural preservation and economic development [5][6]. - Infrastructure improvements, such as better road access and digital connectivity, are essential for enhancing public services and overall quality of life in rural areas [5]. Group 5: Reform and Resource Activation - The article advocates for using reform as a tool to activate dormant resources in rural areas, emphasizing the need for institutional innovation to overcome barriers and transform resources into assets and wealth [7][8]. - Specific measures include clarifying property rights, marketizing resources, and modernizing governance to facilitate the effective allocation and enhancement of rural resources [8][9].

Group 1 - The core viewpoint of the articles highlights that China's agricultural development is entering a critical stage of comprehensive green transformation by 2025, with significant progress in green agricultural development achieved in recent years [1][2] - The supply capacity of high-quality agricultural products in China has steadily improved, with a total of 86,000 green, organic, and geographical indication agricultural products currently available [1] - The quality of agricultural products is steadily increasing, with a rising proportion of high-quality rice, specialized wheat, and high-oil, high-protein soybeans, alongside accelerated promotion of healthy livestock and aquaculture [1] Group 2 - Agricultural resource conservation capabilities have been enhanced year by year, with the national arable land area reaching 1.94 billion acres, an increase of 28 million acres since 2020 [2] - The Yangtze River's ten-year fishing ban has shown significant results, with the number of indigenous fish species increasing by 36, and the ecological integrity index improving by two levels in the Yangtze River and Poyang Lake [2] - The utilization rates of fertilizers and pesticides for the three major grain crops have improved, reaching 43.3% and 44.1% respectively, with livestock manure resource utilization at 80.1% [2]

Core Insights - The event "Ji Zi Hao" New Year Goods Festival will take place in Shenzhen, showcasing high-quality livestock products from Jilin province, aimed at enhancing cultural exchange and consumer experience in the Guangdong-Hong Kong-Macao Greater Bay Area [6][7][9]. Group 1: Event Overview - The festival will be held on January 9-10, 2026, at the Poly Cultural Square in Nanshan District, Shenzhen [27][28]. - The theme of the event is "Livestock Quality Products, Shared in the Bay Area," featuring products such as Jilin venison, premium beef and lamb, and ginseng eggs [8][9]. Group 2: Collaboration and Participation - The event is organized by the Jilin Provincial Animal Husbandry Management Bureau and the Jilin Provincial Government Office in Shenzhen, with participation from nine leading companies in the livestock sector [11][14][15]. - Featured products include fresh meats, processed foods, and health products, showcasing Jilin's "Million Head Beef Cattle Project" and "Bambi Deer Billion-Level Industry" [16][17]. Group 3: Experience and Engagement - The festival will offer an immersive experience with performances, cooking demonstrations, and a marketplace for traditional New Year goods [20][22][23]. - Activities include a showcase of Jilin's culinary delights and interactive games to engage attendees [21][22]. Group 4: Media Integration - The event will leverage a "Media + Industry" model, collaborating with platforms like Xiaohongshu to enhance the connection between production and sales [24][25]. - A brand story sharing session will feature young entrepreneurs from Jilin discussing the journey from farm to table, highlighting innovation in Jilin's livestock industry [25][26].

Core Viewpoint - The "Ji" brand products from Jilin province will be showcased at a special event in Shenzhen, promoting high-quality livestock products and enhancing cooperation between Jilin and Guangdong provinces [13][15]. Group 1: Event Details - The "Ji" brand products national tour will take place in Shenzhen on January 9-10, 2026, at the Poly Cultural Square in Nanshan District [14][21]. - The event is organized by the Jilin Provincial Animal Husbandry Management Bureau and the Jilin Provincial Government Office in Shenzhen, with support from the Changchun Animal Husbandry Management Bureau and hosted by Southern Rural News [13][15][16]. Group 2: Participating Companies - Numerous Jilin high-quality livestock product companies will participate, including Jilin Jiyun Agricultural and Animal Husbandry Co., Ltd., Jilin Qianniu Industry Co., Ltd., and Jilin Zhonglu Traditional Chinese Medicine Industry Group Co., Ltd. [18][19][20]. - Other notable participants include Jilin Dongao Deer Industry Technology Development Co., Ltd. and Dong'e Ejiao Co., Ltd. [19][20]. Group 3: Activities and Attractions - The event will feature tastings of Jilin cuisine, product showcases, and performances, including Korean ethnic dance and stand-up comedy [35][37]. - Attendees will have the opportunity to win various prizes during the event [38][39].

Group 1 - The event "一路向北·达茂最美" is an innovative cultural tourism experience that integrates traditional grassland elements into an urban setting, providing an immersive and participatory experience for citizens and tourists [1] - The opening ceremony featured performances such as "草原赞歌" and "万马奔腾," creating a vibrant atmosphere with high-level artistic displays [1] - Sports competitions included traditional wrestling and archery, showcasing cultural heritage and attracting family participation [1] Group 2 - The non-heritage exhibition area highlighted over 20 local intangible cultural heritage projects, with practitioners demonstrating skills and offering interactive courses [2] - The agricultural and livestock product exhibition featured high-quality local products, directly connecting premium resources to consumers [2] - The event included a Mongolian medicine wellness experience area, where professional teams provided consultations and showcased the practical value of traditional Mongolian medicine [2] - A popular "草垛会客厅" social media hotspot was created, allowing visitors to enjoy a relaxed atmosphere while experiencing local culture [2] - The food tasting area featured local delicacies, with roasted whole lamb being a highlight that enhanced the event's atmosphere [2]