Core Viewpoint - The low-alcohol liquor market in China has seen a resurgence after nearly 30 years of dormancy, with major companies like Kweichow Moutai, Wuliangye, Luzhou Laojiao, and others actively entering this segment to attract younger consumers [1][2][4]. Industry Trends - The market share of low-alcohol liquor has been rapidly increasing, with its production accounting for approximately 15% in 2022 and projected to exceed 25% by 2024 [1][2]. - Companies are launching new products with lower alcohol content to cater to changing consumer preferences, such as Wuliangye's 29-degree "Yi Jian Qing Xin" and Luzhou Laojiao's 28-degree Guojiao 1573 [4][10]. Consumer Preferences - There is a growing preference among consumers for low-alcohol liquor, which is perceived to have better sales performance compared to high-alcohol liquor, especially in daily consumption scenarios [2][11]. - The trend towards low-alcohol products is seen as a response to the demand for healthier drinking options and a younger demographic [6][16]. Product Innovation - Companies are focusing on product innovation to meet the demand for low-alcohol and flavored beverages, with strategies including the introduction of fruit-flavored and sparkling options [1][10]. - The industry is facing challenges in maintaining the quality and taste of low-alcohol products, as the reduction in alcohol content can affect the balance of flavors [13][16]. Market Dynamics - The low-alcohol liquor market is experiencing significant growth in regions like Guangdong and Jiangsu, while other areas such as Shandong and Henan require further development [16]. - The competition in the low-alcohol segment is intensifying, with many brands adopting similar flavor profiles, leading to concerns about market saturation and differentiation [13][16].