低温月饼

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卖火了!今年宁波的月饼黑马竟是它
Xin Lang Cai Jing· 2025-09-25 15:14
转自:宁波晚报 中秋前夕,月饼销售迎来高峰。记者注意到,今年,宁波月饼消费市场又有不少新变化。与传统堆叠式礼盒相比,低温月饼的冷藏柜崭露头角,消费理念 也从"节日礼品"向"日常零食"转变。 低温月饼成黑马 连日来,记者走访宁波多家超市看到,"低温月饼"成为今年宁波月饼消费市场的新宠。 独立小包装月饼越来越受欢迎。记者走访宁波市场看到,与往年堆积如山的豪华礼盒不同,今年展台"C位"被各式各样的小盒装月饼占据,每盒售价10元 至20元不等。 "中秋吃月饼,更多还是跟家人分享。礼盒装量大吃不完,价格相对高一些。小盒装的月饼就方便很多,价格也实惠,平常还可作为加班零食、小点心 等。"在华润万家超市鄞州印象店选购的市民祝女士告诉记者。 这种零食化趋势,不仅延长了月饼产品的销售周期,也为行业打开了新的增长空间。当月饼变成日常食品,市场容量将远远超出节日需求。 与传统月饼相比,低温月饼多采用新鲜果肉,通常需要冷链运输和冷藏保存,以便保留馅料的新鲜度和原始口感。低温技术也通常使得月饼能够减少防腐 剂的使用。低温月饼根据规格大小定价39.9元到199元不等。 在鄞州山姆会员店月饼销售区域,低温月饼同样占据C位。凭借健康属性和新 ...
运动市场调整:安踏反腐,匹克降薪丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-18 03:53
Group 1: Market Adjustments - The sports market is entering a period of adjustment, with companies like Peak Group implementing salary cuts targeting high-salary positions and loss-making departments [1][3][7] - Peak Group's chairman announced a salary adjustment plan where salaries above 5,000 yuan will be reduced by 10% to 30%, while those earning below 3,000 yuan will be guaranteed a minimum salary of 3,000 yuan [1][3] Group 2: Company Performance - Li Ning reported a revenue increase of 3.3% to 14.82 billion yuan in the first half of the year, but its net profit decreased by 11.0% to 1.74 billion yuan [4] - Anta's revenue grew by 14.3% to 38.544 billion yuan, but its net profit fell by 8.9% to 7.031 billion yuan [4][5] - Nike's revenue in Greater China declined by 18.7% to approximately 23 billion yuan in the second half of the 2025 fiscal year [4] Group 3: Industry Challenges - The competitive landscape in the sports market is intensifying, leading to price wars and operational challenges for companies [3][7] - Anta's gross margin decreased by 0.7 percentage points to 63.4% amid industry price competition [5][6]