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行业地位证明:提升企业品牌的国际竞争力!-权威机构中金企信
Sou Hu Cai Jing· 2025-12-02 11:19
Core Insights - The core advantage of Zhongjin Qixin International Consulting lies in its exceptional data capabilities and specialized research methodologies [1] - The demand for market position certification is expected to increase due to intensifying market competition, which enhances product competitiveness and brand value [2] Group 1: Market Position Certification - Market position certification reflects the comprehensive strength of enterprises and brands, playing a crucial role in enhancing product competitiveness, brand value, and market trust [2] - Future trends in market position certification include a diversified certification system tailored to different industries, an intelligent review process utilizing AI and big data, and closer international certification cooperation [2] Group 2: Low-Sugar Food Industry - The low-sugar food industry has maintained a double-digit compound growth rate, with the market size surpassing the trillion-yuan threshold, driven by increasing penetration rates in China [7] - Key segments within the low-sugar food market include low-sugar beverages, baked goods, dairy products, and snacks, with innovations catering to health-conscious consumers and specific dietary needs [7][8] - The market structure resembles a pyramid, with innovative brands at the top, traditional food giants in the middle, and niche brands targeting specific consumer needs at the bottom [8]
康师傅钟国兴:如何构建食品安全管理的“三道防线”
Zhong Guo Jing Ji Wang· 2025-09-15 05:44
Group 1 - The core theme of the 16th China Food Safety Forum is "Integrity and Law-abiding, Sharing Food Safety" [1] - The company has 75 production bases and 561 production lines across China, with a household penetration rate exceeding 80% [1] - The company has been ranked among the top three consumer brands in China for 13 consecutive years [1] Group 2 - The company actively responds to health safety concerns by launching products that align with the "three reductions" policy: reducing sugar, salt, and fat [1] - The company employs isotope technology for origin gene identification and uses genetic technology to prevent product adulteration [1] Group 3 - The company has implemented a management mechanism for production dates to address common pain points, achieving clear visibility and accuracy [2] - The food safety control center has the capability to test for 1,700 types of heavy metals and pesticide residues, conducting over 3.5 million tests annually [2] - The company has established a three-tier food safety defense system, including research, prevention, and quality control [2] Group 4 - The company has a supplier management mechanism that includes strict entry criteria and a mentorship model to enhance supplier capabilities [2] - The company conducts annual assessments of suppliers based on quality, cost, and delivery, with an elimination rate of approximately 5% [2] Group 5 - The company has implemented five key measures for channel management, including real-time monitoring and rapid response to market product inspections [2] - The company organizes an annual "Food Safety Awareness Month" to promote food safety education and public supervision [2] Group 6 - The company is advancing its digital factory construction with technologies such as big data, AI recognition, and X-ray detection to ensure product safety and quality [3]