低GI米粉
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食角新赏 | 盼盼、劲仔、美心生活较量“低GI”市场,品类认知教育仍待补齐
Cai Jing Wang· 2025-12-09 09:24
图片来源:山姆会员商店APP 切入健康关注度提升这一缝隙,低GI食品正在从特定群体转向更广泛受众,在货架上展示高活跃度。 近期被贴上"低GI"标签密集上新的零食,便是这一"窄"道放"宽"的有力印证之一。 自去年推出包括"领鲜低GI营养欧包"、"低GI无糖燕麦高纤饼干"等在内的多款低GI系列产品以来,盼盼 食品今年仍在扩充以上品类"低GI"矩阵,日前,盼盼食品另在公众号中官宣"低GI无糖猴头菇人参饼 干"相关产品,并对其食药同源成分、谷物含量等进行强调。另据电商平台显示,除该产品之外,盼盼 旗下商品还涵盖"低GI无糖桑椹黑芝麻饼干"等。 图片来源:企业公众号 美心生活也在山姆会员商店上线"低GI金牡丹红茶味曲奇",据山姆详情页介绍,该商品较品牌原味甜心 酥糕点减糖50%,定价69.9元/盒(400g),且当前已在山姆APP中收获超千条商品评价。 "健身养生必备"、"吃起来没负担"……消费者对于以上产品的看法评价,更多以宽泛的健康描述为主。 锁定"低GI"范围,中国健康管理协会临床营养与健康一则公众号推文介绍,Gl即食物血糖生成指数,是 衡量食物引起餐后血糖反应的一项有效指标。温州市营养学会另在公众号推文内提到, ...
响应体重管理年!金龙鱼八赴进博,布局 “东方食养”
Guo Ji Jin Rong Bao· 2025-11-10 07:17
Core Insights - The article highlights the increasing consumer demand for health-oriented products, with Golden Dragon Fish showcasing its new health-focused offerings at the China International Import Expo [1][3][6] - The company aims to align with national health initiatives, particularly the "Healthy China 2030" plan, by introducing products that cater to specific dietary needs [3][6] Product Offerings - Golden Dragon Fish presented a range of health products including plant sterol soy milk, low GI rice flour, and instant wheat germ, targeting consumers with specific health concerns such as obesity and diabetes [3][4] - The products are designed to meet the needs of various demographics, including those with high cholesterol and blood sugar management requirements [4][6] Strategic Partnerships - During the expo, Golden Dragon Fish secured partnerships with companies like Qilu Pharmaceutical and Tmall Supermarket, with a total signed amount exceeding $11 billion [6] - The company is responding to a significant market need, with over 400 million overweight individuals and more than 300 million cardiovascular patients in China [6] Market Potential - The health industry in China is projected to reach a market size of 13.4 trillion yuan by 2025, further increasing to 29.1 trillion yuan by 2030 [6] Food Safety Commitment - Golden Dragon Fish emphasizes food safety as a foundational principle, ensuring that its products meet stringent quality standards, including compliance with EU regulations [7][9] - The company is committed to enhancing nutritional value while minimizing artificial additives in its products [9] Technological Innovation - The company has established an AI technology application team to enhance operational efficiency across its supply chain, from procurement to sales [10][13] - Golden Dragon Fish is implementing a rice circular economy model, maximizing the value of rice by-products, which could significantly reduce the pressure on oil imports [13] Strategic Transformation - The company's participation in the expo reflects its strategic shift from a grain and oil giant to a leader in the health industry, leveraging its full industry chain advantages and continuous technological innovation [13]