乳制品行业的一个新共识是：常温奶正在失宠，低温鲜奶火速上位中。 昔日凭借低温鲜奶成为中国"乳业第一股"的光明，却没乘上这股东风。不仅业绩承压，被逼到出售资产 求生，连仅剩的"鲜奶优势"，也在快速消失。被伊利股份（600887.SH）、蒙牛乳业（02319.HK）甩在 身后，沦为区域老三。 到2014年时，光明乳业的营收已经突破双百亿，其中华东地区市场占有率达 22%，上海地区更是高达 40%，坐稳区域龙头地位。但此后选择常温奶赛道的伊利、蒙牛凭借战略与渠道优势逐步实现赶超，差 距一步步持续扩大中。 根据光明乳业最新财报，其2025年前三季度营收同比下降0.99%至182.31亿元，净利润同比下跌25.05% 至0.87亿元。这已是光明乳业自2022年以来，连续三年营收同比下滑。其中第三季度更是直接亏了1.3亿 元。 换句话说，光明乳业2025年忙活了9个月，只赚了不到1个亿。作为对比，乳业老大伊利前三季度的净利 润是104.26亿元，零头都比它多。 是什么压垮了光明乳业的业绩？ 分产品来看，光明是国内最早推出鲜奶品牌的乳企，但占公司第一大营收比重的液态奶营收却在持续下 滑，今年前三季度液态奶营收为101.46 ...

Core Insights - The rapid growth of the pet economy is prompting food and beverage brands to explore new growth opportunities by entering the pet market [1][2] - Companies like Three Squirrels and Miaokelando are launching pet food brands, indicating a trend of diversification within the industry [1][2] Company Developments - Three Squirrels has established a pet food brand called "Hungry Meow," expanding its product range to include pet food and supplies [1] - The company plans to build over 30 factories to cover a full range of pet products, including staple food, snacks, and health products [1] - Miaokelando has initiated recruitment for positions related to its new pet cheese business, marking its entry into the pet market [1] Market Trends - The pet food market is projected to exceed 300 billion yuan by 2024, with pet food accounting for 52.8% of the market share [1] - Over 30 leading companies from various sectors, including food and beverage, pharmaceuticals, and retail, have entered the pet industry in recent years [1] Financial Performance - Three Squirrels reported a revenue low of 7.115 billion yuan in 2023, with a net profit margin of 3.84% in 2024, indicating challenges in its core business [2] - The brand's sub-brand "Golden Dad" is targeting young consumers with competitively priced products, achieving significant sales on e-commerce platforms [2] Industry Insights - The pet market is undergoing a deep adjustment phase, with innovation and product iteration being key for companies to stand out [2] - Food industry companies have a natural advantage in the pet economy due to their experience in functional and segmented product development [2]