保利·朝观天珺

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保利北京以“质爱”之名启幕保利·朝观天珺 打造好房子样本
3 6 Ke· 2025-05-26 02:44
Core Viewpoint - Poly Development Beijing Company launched the "Poly Chaoguan Tianjun" project, emphasizing quality living standards and urban development in Beijing, showcasing its commitment to creating ideal living spaces for residents [1][19]. Group 1: Company Development and Strategy - Since its establishment in Beijing in 2002, Poly Development Beijing has evolved from a land developer to a comprehensive urban service provider, implementing a dual-engine strategy of "real estate development + asset operation" [3]. - The company has successfully developed over 70 premium projects, covering all 12 districts of Beijing and providing comprehensive quality living services to more than 200,000 homeowners [3]. Group 2: Project Launch and Quality Commitment - The launch event featured insights from company executives, highlighting the brand's commitment to quality and the meticulous development process of the "Poly Chaoguan Tianjun" project, which included 102 planning iterations and 36 entrance design revisions [11]. - The project integrates "world aesthetics" with local characteristics, reflecting Chinese cultural heritage and a new humanistic spirit, aiming to create a comfortable living environment for residents [11]. Group 3: Community and Service Initiatives - The project emphasizes a multi-layered security system and a community culture framework that connects various resources, enhancing the living experience for residents [13]. - The community initiatives include a focus on seasonal celebrations and a commitment to providing a warm community atmosphere, as demonstrated in the resident short film "Beautiful Smiles" [13]. Group 4: Industry Perspective and Future Directions - The event featured discussions on the standards of a "good house," emphasizing that it should not only meet basic functional requirements but also embody high construction standards and quality living [15]. - The launch of "Poly Chaoguan Tianjun" sets a new benchmark for the Beijing housing market and provides a replicable model for the industry during a period of deep adjustment [19].
朝阳百亿地块落槌,操盘悬念待解
Cai Jing Wang· 2025-04-28 13:44
Core Insights - The article discusses the recent auction of a significant land parcel in Beijing's Chaoyang District, which was sold for a starting price of 12.6 billion yuan, highlighting the trend of large-scale land offerings in the area [1][2][3] Group 1: Land Parcel Details - The land parcel consists of a combination of residential and commercial land, specifically including residential land and a nursery site, with a total area of 14.83 hectares and a total building area of 282,700 square meters [2][3] - The residential land has a starting price of 11.959 billion yuan, translating to a floor price of 54,500 yuan per square meter [2][3] - The height limit for the residential land was increased from 60 meters to 80 meters, allowing for taller buildings and potentially better living conditions [3] Group 2: Market Trends - The auction reflects a growing trend in Chaoyang District to offer land in bundled formats, which has been successful in previous auctions, indicating a normalization of this strategy [3] - Previous large-scale land deals in the area have also seen significant success, with notable projects selling out quickly upon launch [3] - The competitive landscape includes nearby projects, such as the recently sold Sanjianfang land, which sold for 8.73 billion yuan with a building area of 173,900 square meters, indicating a competitive pricing environment [4][5] Group 3: Developer Insights - The consortium that won the auction includes major players like China State Construction and Jinmao, both of which are active in the Beijing land market [5] - The upcoming projects from these developers are expected to attract significant attention, with Jinmao's new project set to launch in mid-May [5] - The strategic positioning of the Huangshanmu store land parcel, being the only new residential land in the area in the past decade, adds to its appeal for developers [4]