Core Viewpoint - The successful completion of the "Poli Chaoguan Tianjun Life Art Forum" reflects Poly Development's commitment to high-quality real estate development and its pursuit of aesthetic excellence in urban living spaces [1][2] Group 1: Event Overview - The forum featured prominent figures including executives from Poly Development and renowned artists, emphasizing a dialogue on future living and the company's dedication to creating exceptional properties [1] - The event included a ribbon-cutting ceremony, marking the launch of the "Chaoguan Tianjun" project, which aims to become a symbol of urban asset value by 2025 [1] Group 2: Project Highlights - The "Tianjun" series has been developed over 13 years, with upcoming projects including "Jiahua Tianjun" in Haidian in 2024 and "Chaoguan Tianjun" in Chaoyang in 2025, establishing a "dual Tianjun" strategy [2] - The project features a 9-meter high entrance and utilizes premium materials, achieving a remarkable 99% efficiency in the 139㎡ unit layout, with the 157㎡ unit offering a rare four-sided width [2] Group 3: Aesthetic and Design Philosophy - Poly Development emphasizes a "custom, not copy" approach, focusing on high-end positioning and top-tier materials and craftsmanship, with a unique color scheme designed to evoke luxury [2] - The design integrates elements of Chinese culture and aesthetics, creating a serene and artistic living environment that resonates with traditional values [3] Group 4: Client Engagement and Services - The forum included the presentation of exclusive "Black Gold Cards" to property owners, offering access to various premium services and enhancing the overall living experience [3] - The event showcased a commitment to high-quality service through the "Oriental Courtesy" brand, aiming to provide meticulous and reassuring services for residents [3][4] Group 5: Cultural Integration - The event featured a calligraphy demonstration by artist Cui Jingzhe, highlighting the integration of art and culture within the Tianjun project, which aims to reflect the highest standards of cultural aesthetics [4] - Attendees expressed their satisfaction with the quality of the Tianjun project, indicating that it exceeds their expectations and enhances their future living prospects [4]

Core Insights - The article emphasizes the evolving lifestyle and the increasing demand for high-quality living spaces, highlighting Poly Development Holdings' commitment to delivering "good houses" and "good services" that exceed market expectations [1] Group 1: Event Overview - The "Life Art Forum" hosted by Poly Development Holdings took place on October 10, 2025, featuring key figures from the company and notable guests, reflecting the company's pursuit of high aesthetic standards in real estate [1][3] - The event included a ribbon-cutting ceremony and discussions on future living concepts, showcasing Poly's dedication to creating benchmark projects that astonish urban landscapes [1] Group 2: Product and Design Philosophy - Poly's Beijing Tian series has maintained a high-quality development philosophy for 13 years, with the upcoming projects, such as Poly Construction's Jia Hua Tian Jun and Poly's Chao Guan Tian Jun, positioned as symbols of urban asset value [3][7] - The design of the Tian Jun projects emphasizes uniqueness and luxury, with features like a 9-meter entrance and high-quality materials, achieving a remarkable 99% usable area in the 139㎡ unit [3][7] Group 3: Service Commitment - In response to the Ministry of Housing's call for "good houses" to include good services, Poly Development Holdings is enhancing service quality by collecting feedback from over 89,000 customers and developing 25 exclusive services for homeowners [15] - The introduction of the "Black Gold Card" for homeowners provides access to various premium services, reinforcing Poly's commitment to customer satisfaction and high-end living experiences [15] Group 4: Cultural Integration - The event featured performances and discussions that highlighted the integration of cultural aesthetics into living spaces, with guests expressing admiration for the artistic design of the Tian Jun clubhouse, which reflects Chinese cultural heritage [11][19] - The exhibition of the "China Red" series by artist Cui Jingzhe at the event showcased the company's dedication to cultural aesthetics and the pursuit of quality living [23]

Core Viewpoint - The recent policy adjustments in Beijing's real estate market have led to a surge in new housing projects, particularly in areas outside the Fifth Ring Road, attracting significant buyer interest [1][4][8]. Group 1: Policy Impact - The Beijing Municipal Housing and Urban-Rural Development Committee and the Beijing Housing Provident Fund Management Center issued a notification allowing eligible families to purchase an unlimited number of homes outside the Fifth Ring Road [1]. - Following the implementation of this notification, the new housing market in Beijing has seen increased activity, with many new projects launching and drawing attention from potential buyers [1][4]. Group 2: New Housing Projects - Numerous new housing projects have recently opened, particularly in districts such as Tongzhou, Changping, Shijingshan, and Daxing, offering a variety of product types including affordable, upgraded, and high-end residences [3][4]. - The new projects are strategically located in both core areas with established amenities and emerging regions with significant growth potential, appealing to diverse buyer demographics [3][4]. Group 3: Market Dynamics - The new projects are enhancing the diversity of options available to buyers, thereby stimulating regional development and meeting various consumer needs [6]. - The upcoming traditional sales season, "Golden September and Silver October," combined with the recent policy changes, has prompted developers to aggressively pursue market share [8]. Group 4: Land Supply and Future Outlook - The seventh batch of proposed residential land supply has been released, involving eight plots covering approximately 27 hectares and a construction scale of about 630,000 square meters, aimed at enriching the new housing market supply [9]. - The land supply is strategically located near transit stations, indicating a focus on areas with strong market demand and well-developed infrastructure [9].

Core Viewpoint - Poly Development Beijing Company launched the "Poly Chaoguan Tianjun" project, emphasizing quality living standards and urban development in Beijing, showcasing its commitment to creating ideal living spaces for residents [1][19]. Group 1: Company Development and Strategy - Since its establishment in Beijing in 2002, Poly Development Beijing has evolved from a land developer to a comprehensive urban service provider, implementing a dual-engine strategy of "real estate development + asset operation" [3]. - The company has successfully developed over 70 premium projects, covering all 12 districts of Beijing and providing comprehensive quality living services to more than 200,000 homeowners [3]. Group 2: Project Launch and Quality Commitment - The launch event featured insights from company executives, highlighting the brand's commitment to quality and the meticulous development process of the "Poly Chaoguan Tianjun" project, which included 102 planning iterations and 36 entrance design revisions [11]. - The project integrates "world aesthetics" with local characteristics, reflecting Chinese cultural heritage and a new humanistic spirit, aiming to create a comfortable living environment for residents [11]. Group 3: Community and Service Initiatives - The project emphasizes a multi-layered security system and a community culture framework that connects various resources, enhancing the living experience for residents [13]. - The community initiatives include a focus on seasonal celebrations and a commitment to providing a warm community atmosphere, as demonstrated in the resident short film "Beautiful Smiles" [13]. Group 4: Industry Perspective and Future Directions - The event featured discussions on the standards of a "good house," emphasizing that it should not only meet basic functional requirements but also embody high construction standards and quality living [15]. - The launch of "Poly Chaoguan Tianjun" sets a new benchmark for the Beijing housing market and provides a replicable model for the industry during a period of deep adjustment [19].

Core Insights - The article discusses the recent auction of a significant land parcel in Beijing's Chaoyang District, which was sold for a starting price of 12.6 billion yuan, highlighting the trend of large-scale land offerings in the area [1][2][3] Group 1: Land Parcel Details - The land parcel consists of a combination of residential and commercial land, specifically including residential land and a nursery site, with a total area of 14.83 hectares and a total building area of 282,700 square meters [2][3] - The residential land has a starting price of 11.959 billion yuan, translating to a floor price of 54,500 yuan per square meter [2][3] - The height limit for the residential land was increased from 60 meters to 80 meters, allowing for taller buildings and potentially better living conditions [3] Group 2: Market Trends - The auction reflects a growing trend in Chaoyang District to offer land in bundled formats, which has been successful in previous auctions, indicating a normalization of this strategy [3] - Previous large-scale land deals in the area have also seen significant success, with notable projects selling out quickly upon launch [3] - The competitive landscape includes nearby projects, such as the recently sold Sanjianfang land, which sold for 8.73 billion yuan with a building area of 173,900 square meters, indicating a competitive pricing environment [4][5] Group 3: Developer Insights - The consortium that won the auction includes major players like China State Construction and Jinmao, both of which are active in the Beijing land market [5] - The upcoming projects from these developers are expected to attract significant attention, with Jinmao's new project set to launch in mid-May [5] - The strategic positioning of the Huangshanmu store land parcel, being the only new residential land in the area in the past decade, adds to its appeal for developers [4]